- Location Tracking Is The New Attribution Engine
MoBlog, Steve Smith - Thursday, July 30, 2015
Mobile is like a portable people meter. When configured properly it c ...
- Mobile Marketing Important To Advertisers, But Not Top Priority
Mobile Marketing Daily, Ben Frederick - Monday, July 27, 2015
While most marketers are using location-based advertising, the top strategy they empl ...
- Using Search Data To Personalize Prices, Discounts Online
SearchBlog, Laurie Sullivan - Thursday, July 23, 2015
It seems that 51% of retailers want to personalize prices for specif ...
- Google Launches Eddystone, a New Open Beacon Standard
Connected Thinking, Chuck Martin - Wednesday, July 15, 2015
Google just gave beaconing around the world a big boost. A n ...
- 59% OK with Trading In-Store Location for Deals
MobileShopTalk, Chuck Martin - Tuesday, July 14, 2015
For mobile shoppers, deals continue to rule. Most consumers in a sto ...