- Mazda Drives 'Alternative To Premium' Position
Marketing Daily, Karl Greenberg - Thursday, November 29, 2012
Russell Wager, VP of marketing at the Irvine, Calif.-based Mazda North Americ ...
- Nielsen: When People Look At Toyota, They See Green
Marketing Daily, Karl Greenberg - Thursday, November 29, 2012
New Nielsen data says that consumers think Toyota's Prius vehicles, and t ...
- The Los Angeles Video Project
Around the Net In MAD LA, Tyler Loechner - Wednesday, November 28, 2012
A filmmaker contest called "On Location: The Los Angeles Video Project" cal ...
- Lord of the Rings Lawsuit Filed in LA
Around the Net In MAD LA, Tyler Loechner - Wednesday, November 28, 2012
The Tolkien family, heirs of the late J.R.R. Tolkien, is suing t ...
- Maker Studio Leads $40 Mil. Round
Around the Net In MAD LA, Tyler Loechner - Wednesday, November 28, 2012
Los Angeles-based start-up Maker Studios leads a "big round" of financing fr ...
- SocialVibe Powers Hurricane Sandy Relief Campaign
MAD LA, Tyler Loechner - Wednesday, November 28, 2012
SocialVibe announced last week that they are powering a web-based public servi ...
- ViSalus to Divvy Up $22 Mil.
MAD LA, Tyler Loechner - Wednesday, November 28, 2012
Los Angeles-based marketing company ViSalus last week announced that it will p ...
- MWM Lands Vizstar, Kimberly Parry
MAD LA, Tyler Loechner - Wednesday, November 28, 2012
Orange County-based Mega World Media was this week hired by Vizstar, ...
- Chrysler, Carhartt Create 'Imported From Detroit' Apparel
Marketing Daily, Karl Greenberg - Tuesday, November 27, 2012
Carhartt and the Chrysler brand have launched a new line of limit ...
- Nintendo Sells Big Thanksgiving Weekend
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 27, 2012
Nintendo sold more than 400,000 units of its new Wii U conso ...
- Who Are 'Spenders' Vs. 'Savers'?
Marketing Daily, Nina Lentini - Tuesday, November 27, 2012
Top 10 DMAs in which adults consider themselves “spenders” rather than “savers.&rdqu ...
- Who Relies On Magazines For Fashion?
Marketing Daily, Nina Lentini - Monday, November 26, 2012
Top 10 DMAs in which adults agree with the statement, "I re ...
- Jaguar Teases XFR-S
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 21, 2012
The new XFR-S is a jaguar among lambs at the L.A. Au ...
- Hite Wins HPA Award
MAD LA, Tyler Loechner - Wednesday, November 21, 2012
Santa Monica-based Margarita Mix’s Jimmy Hite, chief sound engineer, recently won t ...
- What Do Women Watch?
MAD LA, Tyler Loechner - Wednesday, November 21, 2012
Santa Monica-based Total Beauty Media Group asked the question, "What do wom ...
- DW+H and TrueCar: "Let's Talk Truth"
MAD LA, Tyler Loechner - Wednesday, November 21, 2012
DW+H, a Santa Monica advertising agency, this week relaunched the brand ...
- Finalists In Running For Nielsen Green
MAD LA, Karl Greenberg - Wednesday, November 21, 2012
In time for the eco-centric Los Angeles Auto Show, market data fi ...
- DirecTV Hooks Deal To Carry LA Lakers
MAD LA, David Goetzl - Wednesday, November 21, 2012
DirecTV, whose CEO suggested the asking price was indicative of out-of-control carria ...
- Honda and RPA Launch Humorous Year-End Campaign
MAD LA, Karl Greenberg - Wednesday, November 21, 2012
Honda is joining the year-end sales mix with "Happy Honda Days." T ...
- IAB: Houston Remains Top Mobile Shopping City, LA Fourth
MAD LA, Mark Walsh - Wednesday, November 21, 2012
For the second straight year, Houston was ranked as the nation’s
mo ... - Los Angeles Show To Glow As Sales Improve
Marketing Daily, Karl Greenberg - Tuesday, November 20, 2012
With the Los Angeles Auto Show coming up, pundits are talking abo ...
- Ugg Brings Back Brady For Holidays
Marketing Daily, Tanya Gazdik - Tuesday, November 20, 2012
Ugg for Men is launching an integrated campaign for the holidays featuri ...
- Entertainment Vets Debut New Marketing Agency: Bond
MediaDailyNews, Wayne Friedman - Friday, November 16, 2012
Movie studios and other entertainment companies now have another West-Coast-based entertainment marketi ...
- Finalists In Running For Nielsen Green
Marketing Daily, Karl Greenberg - Thursday, November 15, 2012
In time for the eco-centric Los Angeles Auto Show, market data fi ...
- Men's Grooming Category Gets Into 'Movember'
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 14, 2012
This month is Movember, in which men, in order to raise awarene ...
- Meatless Mondays In L.A.
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 14, 2012
The Los Angeles city council has unanimously passed a resolution that declar ...
- Downtown LA Plays Host to 'Twilight' Fans
Around the Net In MAD LA, Tyler Loechner - Wednesday, November 14, 2012
According to The Hour, many "Twilight" fans are pouring into Los Angel ...
- Noxster Launches ISG Website
MAD LA, Tyler Loechner - Wednesday, November 14, 2012
Los Angeles-based online marketing agency Noxster last week launched a new websi ...
- j2 Global Buys Ziff Davis for $167 Mil.
MAD LA, Tyler Loechner - Wednesday, November 14, 2012
Los Angeles-based j2 Global, a cloud services provider, this week announced t ...
- Mobile App Platform Swrve Gets $6.25M
MAD LA, Mark Walsh - Wednesday, November 14, 2012
Swrve, which makes a mobile app optimization platform, has raised $6.25 milli ...