- BA Launches Biggest Ad Push In Years
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 22, 2011
British Airways has launched its biggest brand advertising campaign in more th ...
- FDA Bans Primatene Mist
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 22, 2011
The Food and Drug Administration has determined that Primatene Mist is ...
- Foster's Says 'Yes'
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 22, 2011
Australian beer giant Foster's has accepted an improved takeover worth Aus$9.9 billi ...
- General Motors' GMC Takes NFL Sponsorship On The Road
Marketing Daily, Karl Greenberg - Wednesday, September 21, 2011
GMC is the official vehicle of the NFL, but the General Moto ...
- Xerox: 'We're More Than A Copier Company'
Marketing Daily, Aaron Baar - Wednesday, September 21, 2011
In the second year of its efforts to convince the world th ...
- Honda Gear At John Deere
Marketing Daily, - Wednesday, September 21, 2011
Honda Power Equipment has signed a sales and marketing agreement with Jo ...
- Carl's Jr., Hardee's Team With Gen Y News Site
Marketing Daily, Karlene Lukovitz - Wednesday, September 21, 2011
CKE Restaurants, Inc. has signed a deal with the new mobile ne ...
- ConAgra's Earnings Hit By Costs
Marketing Daily, - Wednesday, September 21, 2011
ConAgra Foods saw fiscal Q1 earnings drop 42% as a result ...
- Forecast: Expect Holiday Ho-Hos To Be Only So-So
Marketing Daily, Sarah Mahoney - Wednesday, September 21, 2011
'Tis the season to read holiday tea leaves, and three just-released forecas ...
- Industry Council Offers Guidelines For Spirits Marketing
Marketing Daily, Karl Greenberg - Wednesday, September 21, 2011
The Distilled Spirits Council of the United States (DISCUS) has issued n ...
- Lincoln Financial Taps DePeau For CMO Spot
Marketing Daily, - Wednesday, September 21, 2011
Lincoln Financial Group has named Jamie DePeau as CMO effective immediately. DePe ...
- PepsiCo Helps Grow Chick Peas In Ethiopia
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 21, 2011
PepsiCo will announce a new venture today aimed at increasing its acce ...
- Foster's Group Agrees To SABMiller Takeover
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 21, 2011
SABMiller has agreed a deal to buy Foster's Group for AUD5.1 p ...
- Internet Ads Kill TV
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 21, 2011
Hitherto the Internet ad model has been click-through based. Online video, soci ...
- Q&A: For Marketers And The U.S. Olympic Team, Swimming With Michael Phelps Is Solid Gold
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 21, 2011
Michael Phelps has experience the joy of victory (Olympic gold) and t ...
- Smart Launches "Un-Big" Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 21, 2011
German luxury carmaker Mercedes-Benz is relaunching the Smart car in the Unit ...
- Grey To Add A Division
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 21, 2011
The Grey unit of the Grey Group, which is owned by WP ...
- Glam Media Buys Ning
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Wednesday, September 21, 2011
Remember Ning? The social-platform start-up that, for a split second, people thoug ...
- Clarification: 1-800-Dentist Previously Worked With DonatWald+Haque
Marketing Daily, - Tuesday, September 20, 2011
Due to incorrect information provided by the company,
1-800-Dentist Puts Tee ... - Killing the 'King' Looks Positive For Burger King
Marketing Daily, Karlene Lukovitz - Tuesday, September 20, 2011
The new, much less edgy and teen-oriented creative approach has been second-guess ...
- Pizza Hut Spot Spoofs Reggie Bush 'Trade'
Marketing Daily, - Tuesday, September 20, 2011
In Pizza Hut's latest TV spot, promoting the return of its $ ...
- Quaker, Zazu Launch Morning Mobile App
Marketing Daily, - Tuesday, September 20, 2011
Quaker Oats has partnered with digital startup Zazu to launch a mobi ...
- Color Update: For Spring, Think Brights And Naturals
Marketing Daily, - Tuesday, September 20, 2011
With Fashion Week's Spring runways exploding with bold colors last week, markete ...
- Nissan Taps Adam Carolla For Versa Road Trip Effort
Marketing Daily, - Tuesday, September 20, 2011
Nissan is getting actor and comedian Adam Carolla to back a soci ...
- Van Heusen, GQ, ESPN Ask Men To Step Up Their Style
Marketing Daily, Sarah Mahoney - Tuesday, September 20, 2011
In the hopes that it can encourage American men to pull ...
- Yankees Mariano Rivera Pitching Arrid Extra Dry
Marketing Daily, - Tuesday, September 20, 2011
Church & Dwight Co., Inc., maker of Arrid Extra Dry antiperspirant deodoran ...
- Zipcar Taps Levy For Humorous Take On Urban Life
Marketing Daily, Karl Greenberg - Tuesday, September 20, 2011
Car share company Zipcar has tapped comedian Dan Levy for a vid ...
- Customer Satisfaction With Computers Is Unchanged
Marketing Daily, Aaron Baar - Tuesday, September 20, 2011
"A leveling out is obviously not a change," Forrest Morgeson, ACSI's direct ...
- Texas Cadillac Dealers Launch Charity Effort
Marketing Daily, - Tuesday, September 20, 2011
Texas Cadillac dealers are launching Team Escalade Texas, a multi-market, multimedia campai ...
- Mercury Insurance, NASCAR Team For Anti-Texting Effort
Marketing Daily, - Tuesday, September 20, 2011
Mercury Insurance has partnered with Andrew Murray -- who at age ...