- Havas EHS, Havas Discovery Merge To Become Helia
MAD, Larissa Faw - Thursday, January 29, 2015
The new entity will create a seamless brand across the U.S. (Chicag ...
- Meredith Acquires 'Shape', Phases Out 'Fitness' In Print
MediaDailyNews, Erik Sass - Wednesday, January 28, 2015
Women's interest publisher Meredith Corp. is continuing its buying spree with t ...
- Publicis Bought The Monkees!
Mediapsssst, Richard Whitman - Tuesday, January 27, 2015
Oh wait, not The Monkees. Are any of them even still aliv ...
- Awaiting U.S. Approval, Publicis Again Extends Sapient Tender Offer
MAD, Steve McClellan - Monday, January 26, 2015
So far, more than 80% of Sapient's outstanding shares have been tendere ...
- Three Asian Ad Tech Firms Merge As CtrlShift
Real-Time Daily, Tyler Loechner - Monday, January 26, 2015
AdzCentral, Better Digital and Asia Digital Ventures on Tuesday announced that a ...
- AT&T Buy Of DirecTV Makes U-verse Profitable
MediaDailyNews, Wayne Friedman - Friday, January 23, 2015
Nearing a completed acquisition of its proposed $48.5 billion deal for DirecT ...
- Microsoft Acquires Open-Source Software Firm Revolution Analytics
Real-Time Daily, Tyler Loechner - Friday, January 23, 2015
Microsoft on Friday made a splash in the big data space, announci ...
- Bloomberg Expressed Interest In 'NY Times' Acquisition
Around the Net In Media, Gavin O'Malley - Friday, January 23, 2015
Before relinquishing his mayoral crown, Michael Bloomberg reportedly expressed an interest ...
- Hipcricket Files For Bankruptcy Protection, SITO Mobile To Buy Assets
Mobile Marketing Daily, Steve Smith - Thursday, January 22, 2015
One of the oldest names in SMS marketing, Hipcricket, admits that ...
- Pinterest Acquires Kosei, Ups Machine Learning Abilities
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, January 21, 2015
To make more informed product recommendations, Pinterest has acquired the machine learni ...
- Apple Buys Music Analysts Startup Semetric
Around the Net in Mobile, Gavin O'Malley - Wednesday, January 21, 2015
Backing up its Beats Music unit, Apple has quietly acquired music analyti ...
- Twitter Buys Mobile Start-up ZipDial
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, January 20, 2015
As part of its emerging market strategy, Twitter has agreed to b ...
- Bollore Completes Takeover Of Havas
MAD, Steve McClellan - Thursday, January 15, 2015
While the firm has effectively controlled Havas for nearly a decade, ...
- Admedo Acquires Retargeting Firm Dispop
Real-Time Daily, Tyler Loechner - Thursday, January 15, 2015
The ad tech marketplace continued consolidation this week with the announcement th ...
- Samsung, Blackberry Deny Deal Talks
Around the Net in Mobile, Gavin O'Malley - Thursday, January 15, 2015
Both BlackBerry and Samsung are flatly denying reports that they engaged ...
- Bonnier Taps Nativo, Poptent And Userfarm Merge
MediaDailyNews, Erik Sass - Wednesday, January 14, 2015
Nativo announced that it has signed up a number of big publishe ...
- Yannick Bollore Scoops Up German Healthcare Agency
Mediapsssst, Richard Whitman - Tuesday, January 13, 2015
Martin Sorrell isn't the only man who gets to have all t ...
- Publicis Groupe Extends Sapient Tender Offer
MAD, Steve McClellan - Friday, January 9, 2015
The extension is the third since the holding company agreed to purcha ...
- Yahoo Stakeholder Starboard Pressures Mayer To Push AOL Merger
MediaDailyNews, Laurie Sullivan - Thursday, January 8, 2015
Starboard Value, which recently acquired a significant stake in Yahoo, sent anoth ...
- AOL, Yahoo Involved In M&A Speculation - This Time, It's Not Just With Each Other
RTBlog, Tyler Loechner - Friday, January 9, 2015
Just days after a report noting that Verizon was talking to A ...
- Here's The Kind Of Mergers And Acquisitions The Ad World Will See In 2015
Mediapsssst, Richard Whitman - Wednesday, January 7, 2015
After the much ballyhooed but failed Publicis Omnicom merger, 2014 saw so ...
- Struggling in U.S., Coach Buys Stuart Weitzman
Marketing Daily, Sarah Mahoney - Tuesday, January 6, 2015
Some experts question whether Coach can juggle any expansion right now. ...
- Verizon CEO Rejects Rumors Of AOL Bid
MediaDailyNews, Gavin O'Malley - Tuesday, January 6, 2015
Is Verizon seriously considering a bid for AOL? Not according to Veriz ...
- Meredith Buys Native Advertiser Selectable
MediaDailyNews, Erik Sass - Tuesday, January 6, 2015
Meredith Corp. continued to bolster its advertising and marketing services this we ...
- AH Belo Buys 3 Marketing Cos.
MediaDailyNews, Erik Sass - Monday, January 5, 2015
The owner of "The Dallas Morning News" announced that it has acquir ...
- 'Variety' Sources: Yahoo, Scripps Acquisition Talks Never Happened
Around the Net In Media, Gavin O'Malley - Monday, January 5, 2015
Contradicting a report in Business Insider, sources tell Variety that Yahoo nev ...
- Could Yahoo Bid For CNN, Scripps?
Around the Net In Media, Gavin O'Malley - Friday, January 2, 2015
Since the summer, Yahoo has reportedly been considering a bid for C ...
- Digital Media M&A Predicted To Pick Up Steam In 2015
Online Media Daily, Laurie Sullivan - Friday, January 2, 2015
Merger & acquisition deal values in digital media, information & technology ro ...