- Sprinklr Acquires Pluck, Expands Social Content Within Ecommerce
Social Media & Marketing Daily, Gavin O'Malley - Thursday, February 26, 2015
Continuing its consolidation spree, Sprinklr just agreed to buy the social communi ...
- Apple Buys Music Software Maker Camel Audio
Around the Net in Mobile, Gavin O'Malley - Tuesday, February 24, 2015
Perhaps preparing to soup-up GarageBand, it looks like Apple has acquired mus ...
- Havas Acquires mCommerce Specialist Plastic Mobile
MAD, Steve McClellan - Sunday, February 22, 2015
The acquisition comes as the holding company is restructuring its Canadian operatio ...
- Buzzfeed Builds App Arsenal With GoPop Acquisition
Around the Net in Mobile, Gavin O'Malley - Friday, February 20, 2015
Expanding its storytelling repertoire, BuzzFeed just scooped up “visual conversation” startup GoPo ...
- VML Absorbs Sibling Crossmedia; Expands to Mexico City and Buenos Aires
MAD, Steve McClellan - Thursday, February 19, 2015
Founded in 2003, Crossmedia started as an email marketing company and evolv ...
- Fluent Acquires Campus News Platform Streak Media
MAD, Larissa Faw - Tuesday, February 17, 2015
Fluent has big plans for its new platform. The agency plans ...
- Publicis Groupe In Talks To Acquire Press Agency Relaxnews
MAD, Steve McClellan - Monday, February 16, 2015
Publicis Groupe is in exclusive talks to acquire Paris-based press agency a ...
- Mondelez Acquires Enjoy Life Foods And Its 'Free-From' Cachet
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 17, 2015
Mondelez International - the multinational food company forged from enterprises founded ...
- Publicis Ups Its Content Marketing Game With News Agency Purchase
Mediapsssst, Richard Whitman - Monday, February 16, 2015
On Monday, Publicis said it is in talks to buy press agen ...
- Twitter Buys Niche, Adds More Tools For Content Creators, Advertisers
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, February 11, 2015
To better team up advertisers with social media influencers, Twitter just boug ...
- Yelp Acquires Eat24, Mobile Driving Searches, Transactions
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 10, 2015
Yelp announced the acquisition of online ordering platform Eat24 for $134 milli ...
- Yelp Grabs Food Delivery Startup Eat24 For $134M
Around the Net In Media, Gavin O'Malley - Tuesday, February 10, 2015
As Facebook continues to encroach on its local directory business, Yelp ...
- Google Acquires Odysee, Team Joins Google+
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 9, 2015
Google has acquired Odysee, and the platform team behind the app wi ...
- Publicis Groupe Completes $3.7 Billion Sapient Acquisition
MAD, Steve McClellan - Friday, February 6, 2015
With the deal done, Publicis Groupe is creating a new operating enti ...
- Dentsu Aegis Acquires BWM Group
MAD, Steve McClellan - Thursday, February 5, 2015
The big Australian independent shop was at one time controlled by Ener ...
- Expecting The Biosimilars Market To Boom, Pfizer Cuts Deal For Hospira
Marketing Daily - Top of the News, Thom Forbes - Friday, February 6, 2015
Pfizer is buying Hospira, a company that makes injectable drugs and infusi ...
- Watchdogs Seek FTC Scrutiny Of 'Big Data' Consolidation
PolicyBlog, Wendy Davis - Friday, February 6, 2015
Despite advocates' concerns, after Oracle announced it had reached a deal ...
- Google To Announce Mattel Deal; Acquires Kid App Developer Launchpad Toys
SearchBlog, Laurie Sullivan - Friday, February 6, 2015
All arrows point to a YouTube for Kids. Google and Mattel wi ...
- Microsoft Drops $100M On Calendar App Maker Sunrise
Around the Net in Mobile, Gavin O'Malley - Thursday, February 5, 2015
Microsoft just acquired calendar app maker Sunrise for a reported $100 millio ...
- Publicis-Sapient Deal Expected To Close by Week's End
MAD, Steve McClellan - Wednesday, February 4, 2015
Publicis Groupe said Wednesday that all regulatory and antitrust hurdles related ...
- Macy's Buys Bluemercury, Launches New Line With Martha Stewart
Marketing Daily, Sarah Mahoney - Thursday, February 5, 2015
Bluemercury has some 60 specialty stores in 18 states, as well ...
- Staples Hopes To Attach Office Depot In $6.3 Billion Deal
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 5, 2015
The retail climate has changed so drastically since Staples and Office Dep ...
- Dentsu Aegis Expands Indian Holdings With Purchase Of WATConsult
MAD, Steve McClellan - Tuesday, February 3, 2015
The purchase price is estimated at $30 million. Dentsu said the agen ...
- Smucker's Taking In Pets; Buys Maker Of 9Lives, Milk Bone
Marketing Daily - Top of the News, Thom Forbes - Wednesday, February 4, 2015
If it's Smucker's, it now has to be meow and woof, to ...
- Nexstar Acquires Video DSP Yashi For $33M
Real-Time Daily, Tyler Loechner - Tuesday, February 3, 2015
Irving, Texas-based TV broadcaster Nexstar Broadcasting Group this week announced it h ...
- Omnicom's DAS Acquires TLGG
MAD, Steve McClellan - Monday, February 2, 2015
The Berlin-based digital agency strategic consultant will work in "close cooperation" wi ...
- Cedar Falls-Based EdgeCore Acquires New York City-Based Cooper Group
Mediapsssst, Richard Whitman - Sunday, February 1, 2015
You were expecting some witty Super Bowl commentary here? ...