- Multimillion-Dollar Annual Cost Of Programmatic Platforms Could Slow Industry Growth
MediaDailyNews, Laurie Sullivan - Thursday, April 30, 2015
The multimillion-dollar cost of building and maintaining a programmatic platform could sl ...
- Twitter Shells Out $533 Million To Buy Ad Tech Firm TellApart
Real-Time Daily, Tyler Loechner - Thursday, April 30, 2015
Twitter this week announced it has acquired TellApart, an ad tech fi ...
- R2integrated Acquires Make Me Social
MAD, Larissa Faw - Wednesday, April 29, 2015
Make Me Social will fold into the r2i brand and name, a ...
- Rubicon Completes Chango Acquisition
Real-Time Daily, Tyler Loechner - Monday, April 27, 2015
Less than one month after Rubicon Project announced plans to acquire Chang ...
- Kroger Buys Portion Of Dunnhumby, Launches New Analytics Venture
Real-Time Daily, Tyler Loechner - Monday, April 27, 2015
Retailing giant Kroger on Monday announced it has acquired a significant porti ...
- M&A Deals In Ad Tech Continue To Rise
RTBlog, Tyler Loechner - Tuesday, April 28, 2015
Mergers and acquisitions in the technology space continue to set new post-dotc ...
- With TWC/Comcast Deal Dead, Charter May Make TWC Bid
MediaDailyNews, Wayne Friedman - Friday, April 24, 2015
Although the Comcast deal to take over Time Warner Cable is ove ...
- Havas Acquires Paris-Based Events Organizer EGC & Associes
MAD, Larissa Faw - Thursday, April 23, 2015
This deal opens up a new field of general-interest events for Hava ...
- Comcast Calls Off Merger With TWC
MediaDailyNews, Wayne Friedman - Thursday, April 23, 2015
With the heavy backdrop of federal regulators seemingly ready to give t ...
- Blenheim Chalcot Acquires SEW, ClickZ, ClickZ Live, and SES
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 23, 2015
Blenheim Chalcot has acquires the Interactive Marketing division that includes ClickZ, Search Engi ...
- Will Project Fi Lead Google To Acquire T-Mobile Or Sprint?
SearchBlog, Laurie Sullivan - Thursday, April 23, 2015
It's a long shot, but I woke up this morning contemplating wheth ...
- What If Comcast-Time Warner Cable Deal Gets The Ax?
TV Watch, Wayne Friedman - Tuesday, April 21, 2015
Pressure is seemingly building against Comcast's $45 billion effort to buy Ti ...
- IPG Takes Stake In Samba TV
MAD, Steve McClellan - Monday, April 20, 2015
As part of the agreement, IPG Mediabrands said that various teams ...
- ScribbleLive Buys Appinions, Gains Influence Analytics Program
Social Media & Marketing Daily, Gavin O'Malley - Friday, April 17, 2015
To up its social analytics game, ScribbleLive has agreed to buy Appinio ...
- Report Shoots Down Yahoo-Foursquare Acquisition Talks
Around the Net In Media, Gavin O'Malley - Thursday, April 16, 2015
Challenging a report in TechCrunch earlier this week, sources tell Re/Code th ...
- Dentsu Aegis Acquires Forbes Consulting Group
MAD, Steve McClellan - Wednesday, April 15, 2015
The acquisition of will bring Forbes' patented suite of applied neuroscience method ...
- Matomy Buys 70% Of Ad Targeting, Email Marketing Firm Avenlo
Real-Time Daily, Tyler Loechner - Wednesday, April 15, 2015
Matomy Media Group, a supply-side platform (SSP) headquartered in Tel Aviv, Israe ...
- Is Yahoo Closing In On Foursquare For $900M?
Around the Net in Search Marketing, Gavin O'Malley - Wednesday, April 15, 2015
Yahoo is reportedly eyeing Foursquare for around $900 million. “One source sa ...
- Rakuten Eyeing PopSugar For $580M
Around the Net In Media, Gavin O'Malley - Tuesday, April 14, 2015
Japanese holding company Rakuten is reportedly eying PopSugar. “Should the deal ...
- M&A For Radio, TV Sees Sharp Decline, But Deal Pricing Remains Stable
MediaDailyNews, Wayne Friedman - Friday, April 10, 2015
For the first quarter of 2015, SNL Kagan says, M&A deal volu ...
- LinkedIn Graphs Its Future With $1.5 Billion Acquisition Of Lynda.com
Marketing Daily - Top of the News, Thom Forbes - Friday, April 10, 2015
It doesn't take a genius to realize that online learning has hu ...
- LinkedIn Buys Lynda.com, Invests In Education
Social Media & Marketing Daily, Gavin O'Malley - Thursday, April 9, 2015
With an eye on educational services, LinkedIn is betting big on Lynda.co ...
- Sprinklr Continues Buying Spree, Acquires Get Satisfaction Platform
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, April 8, 2015
Making quick use of its recent capital infusion, Sprinklr has acquired custom ...
- Merkle Buys Digital Analytics Consultancy Pointmarc
Around the Net in Real-Time, Tyler Loechner - Tuesday, April 7, 2015
Merkle, a customer relationship management (CRM) agency, on Tuesday doubled its an ...
- 3G's Creative Destruction Of Kraft/Heinz
Marketing: CPG, Michael Bollinger - Wednesday, April 8, 2015
We've all read plenty about the whopper of a merger between Kra ...
- Google Considering Buying Twitter (Rumor Has It)
The Social Graf, Erik Sass - Wednesday, April 8, 2015
If you can't beat 'em, buy 'em. That seems to be Google ...
- Human Food Companies Muscle In On Pet Food Market
Marketing Daily, Tanya Gazdik - Monday, April 6, 2015
Mergers and acquisitions in the $28 billion U.S. pet food market ha ...
- Vox Media Buys OpBandit For Data Insights
Around the Net In Media, Gavin O'Malley - Monday, April 6, 2015
To better understand its readership and their consumptive behavior, Vox Media h ...
- Gravity4 Buys Ezlike, Another Facebook Marketing Partner
Real-Time Daily, Tyler Loechner - Friday, April 3, 2015
Gravity4, a San Francisco-based marketing firm, has announced its acquisition of Ezlik ...
- M&A Changes Media Landscape With 545 Transactions Worth $26.6 Billion In Q1 2015
MediaDailyNews, Laurie Sullivan - Thursday, April 2, 2015
There were 545 merger and acquisition transactions in the media, information, marketin ...