- Big Fuss Over Disney's 'Small World' Makeover
Around the Net In Brand Marketing, Thom Forbes - Monday, March 31, 2008
As part of its overhaul of the iconic "Small World" ride ...
- MTVN Passes On Elaborate Upfront Show
Around the Net In Media, William Spain - Monday, March 31, 2008
MTV Networks is taking a pass on an elaborate upfront presentation th ...
- Mobile Marketing Will Have To Wait
Around the Net In Online Marketing, Ross Fadner - Monday, March 31, 2008
Unfortunately, 2008 won't be the year that mobile marketing finally takes of ...
- GSD&M And Metaversatility Use Avatars for Virtual World Research
Online Media Daily, Tameka Kee - Monday, March 31, 2008
Virtual world marketing isn't just about setting up shop in-world or launchi ...
- Diageo Taps Networked Insights For Qualitative Social Media Analysis
Online Media Daily, Tameka Kee - Thursday, March 27, 2008
[Social Networks] Adults ages 21-24 living in the northeastern U.S. generally ha ...
- 3Cinteractive Names David Ross Board Chairman
Online Media Daily, - Thursday, March 27, 2008
3Cinteractive, a mobile marketing tech and services firm, has named David Ro ...
- Baseball's Marlins Inspire Inventive Marketing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 26, 2008
...
- American Airlines Flies With Facebook Widget
Online Media Daily, Laurie Sullivan - Wednesday, March 26, 2008
[Social Networks] Hoping to cozy up to consumers, American Airlines has launch ...
- Former G4 Execs Jumping To Place-based Video
MediaDailyNews, Erik Sass - Tuesday, March 25, 2008
More TV executives migrating to place-based video networks in sales and marketi ...
- New 'Secret Weapon' In Focus Groups: Hypnosis
Around the Net In Brand Marketing, Thom Forbes - Monday, March 24, 2008
Focus group hypnosis is increasingly becoming a "secret weapon" for Fortune 5 ...
- Recessions Are Great Times To Be In Marketing
Around the Net In Brand Marketing, Thom Forbes - Monday, March 24, 2008
Previous recessions have spawned the brand-management system, soap operas, modern cable network ...
- Epsilon Rebrands Itself Purple@Epsilon
Online Media Daily, Gavin O'Malley - Monday, March 24, 2008
Feeling typecast as a database and email marketing agency, Epsilon today ...
- Railroads Retooled As Customer-Focused
Around the Net In Brand Marketing, Thom Forbes - Friday, March 21, 2008
Railway organizations like Amtrak and Canadian National Railway are leading an industry-wi ...
- Humorous Banking Article?
Feedback Loop, - Friday, March 21, 2008
I just wanted to send some positive feedback in regards to th ...
- Trib Joins Miami TV, 'Sun-Sentinel' To Beef Up Market Coverage
MediaDailyNews, - Friday, March 21, 2008
Tribune Co. is joining two media entities in one space: the broadca ...
- Nike, Adidas Tailoring Sportswear To Chinese Style
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 20, 2008
Nike and Adidas AG are both aggressively promoting apparel and shoes wi ...
- Sports Social Network Loop'd Launches H20 Audio Branded Community
Online Media Daily, - Thursday, March 20, 2008
Sports social network Loop'd has launched a branded community for H2O Audi ...
- Talbots Names Wagner As First CMO
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 18, 2008
...
- Despite Marketing, Wal-Mart Declares: 'We Are Not Green'
Around the Net In Brand Marketing, Thom Forbes - Friday, March 14, 2008
...
- Pepsi Uses Offbeat Marketing To Launch Tava
Around the Net In Brand Marketing, Thom Forbes - Friday, March 14, 2008
Pepsi-Cola North America is bringing out a line of no-calorie, carbonated beverag ...
- Stubborn Customers Shun The Greatest Product Innovations
Online Spin, dave.b , Max Kalehoff - Friday, March 14, 2008
Consumers are creatures of habit and they irrationally overvalue the benefits offer ...
- Marketing In Recession Means Cheaper Media
Around the Net In Media, William Spain - Thursday, March 13, 2008
...
- Integrated Marketing The Trend, But Only Halfway There
Research Brief, Jack Loechner - Tuesday, March 11, 2008
According to new research by the Association of National Advertisers, in partnersh ...
- Tony Hawk: No. 1. Name In Sports Marketing For Young
Around the Net In Brand Marketing, Thom Forbes - Monday, March 10, 2008
Forty-year-old skateboard legend Tony Hawk's name recognition among young consumers ranks N ...
- Hewlett Packard Uses Retirees For Grassroots Marketing
Around the Net In Brand Marketing, Thom Forbes - Monday, March 10, 2008
Hewlett-Packard has galvanized thousands of its retirees into an auxiliary army ...
- Forrester Analyst: Packaged Goods Slow On the Uptake Re: Interactive
Online Media Daily, - Monday, March 10, 2008
Packaged goods companies still find it hard to accept the Internet ...
- Keller Disconnected As Motorola CMO
Around the Net In Brand Marketing, Thom Forbes - Friday, March 7, 2008
Kenneth C. "Casey" Keller Jr.--who took over as Motorola CMO in Octob ...
- Toyota Enlists YouTube for Marketing Campaign
Around the Net In Online Marketing, Ross Fadner - Friday, March 7, 2008
Toyota Motors is bowing a new online marketing campaign that's been creat ...
- A Fan's Note
Feedback Loop, - Friday, March 7, 2008
I teach in the business department at a community college. We ...
- Beckham Kicks Off Sharpie Global Campaign
MediaDailyNews, - Friday, March 7, 2008
Sharpie markers has partnering with global sports star David Beckham. ...