- Media X: America, By George
MediaDailyNews, Jack Feuer - Wednesday, June 25, 2008
The comic who mesmerized me in my youth, mesmerized my son wi ...
- Video Is BT's New BFF
Data and Targeting Insider, Steve Smith - Friday, June 20, 2008
In the latest of his regular reports on behavioral marketing, eMarketer seni ...
- Too Good To Be True
Metrics Insider, Pat LaPointe - Friday, June 20, 2008
A client shared with me a copy of a solicitation email th ...
- Big Brand Marketers Still Web Shy
Around the Net In Online Marketing, Ross Fadner - Thursday, June 19, 2008
It's a story that's been written before, but it's certainly one th ...
- Email: Why It Isn't Digital Direct Mail
Email Insider, Loren McDonald - Thursday, June 19, 2008
Email is not direct mail. "Duh," you might be saying if y ...
- truTV Inks Deals For 'Black Gold'
MediaDailyNews, David Goetzl - Tuesday, June 17, 2008
The former Court TV, now action-reality focused truTV, has inked deals wi ...
- GM Realigns Marketing, Drives Staff Changes
Marketing Daily, Karl Greenberg - Monday, June 16, 2008
[Automotive] General Motors, after realigning its eight brands into four channels, ...
- Bud's Suitor Known To Skimp On Marketing
Around the Net In Brand Marketing, Thom Forbes - Friday, June 13, 2008
InBev, which is known for its cost-cutting culture, could make deep cu ...
- Swedish Tryst: Ikea Will Partner With 'Mamma Mia!' Movie
Around the Net In Brand Marketing, Thom Forbes - Friday, June 13, 2008
Swedish home-products retailer Ikea is serving as a marketing partner on Universal ...
- New 'Hulk' Overcoming Negative Buzz
Around the Net In Brand Marketing, Thom Forbes - Friday, June 13, 2008
"The Incredible Hulk," starring Edward Norton, is a franchise reboot for Marve ...
- Sprint, Verizon Roll Out New Mobile Calling Plans
Around the Net In Brand Marketing, Thom Forbes - Friday, June 13, 2008
Starting Monday, Sprint Nextel will begin offering a new "share" plan th ...
- Red Cross Embarks On First Corporate Marketing Effort
Around the Net In Brand Marketing, Thom Forbes - Friday, June 13, 2008
The American Red Cross, which has been beating back various public relatio ...
- Anheuser Courts Mexico's Grupo Modelo In Bid To Thwart In-Bev
Around the Net In Brand Marketing, Thom Forbes - Friday, June 13, 2008
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- Jeff Bell Exiting Microsoft Interactive Entertainment
Around the Net In Brand Marketing, Thom Forbes - Friday, June 13, 2008
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- Tomatoes Back At Burger King, Not McDonald's
Around the Net In Brand Marketing, Thom Forbes - Friday, June 13, 2008
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- United To Charge $15 For First Checked Bag
Around the Net In Brand Marketing, Thom Forbes - Friday, June 13, 2008
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- Wireless Ad Execs Evangelize For Mobile Media
Online Media Daily, Mark Walsh - Thursday, June 12, 2008
The idea of advertising as a key revenue stream doesn't come natural ...
- Huge Risk Reward For Viral Campaigns
Around the Net In Online Marketing, Ross Fadner - Tuesday, June 10, 2008
Bold Web publishers are diving feet first into the arena of publ ...
- Marketers Belly Up To Meebo's MediaBar
Online Media Daily, Mark Walsh - Monday, June 9, 2008
Instant-messaging Web site Meebo is launching a set of new ad forma ...
- Health Watch: Meredith Acquires Big
MediaDailyNews, Erik Sass - Friday, June 6, 2008
Meredith Corporation is bolstering its custom-marketing capabilities yet again, with the acquisiti ...
- Carbonell Heads Nick's Parent Brand Marketing
MediaDailyNews, - Thursday, June 5, 2008
Nickelodeon/MTVN Kids and Family Group named Jose Carbonell vice president of preschool/parenti ...
- Media X: Unoriginal Sin
MediaDailyNews, Jack Feuer - Wednesday, June 4, 2008
Marketers not only embraces unoriginality; they belabor the bejeesus out of t ...