- Study: Ad Networks Have Their Place, But Content Drives Key Brand Metrics
Online Media Daily, Tameka Kee - Thursday, July 31, 2008
While ad networks continue to garner the glory, media buys across brand ...
- How TV and Net Ads Work Together
Around the Net In Media, Joan Voight - Wednesday, July 30, 2008
The Internet as a marketing medium has enhanced -- not diminished ...
- Marketers Look To Online Sales For Future Growth
On Media, Diane Mermigas - Wednesday, July 30, 2008
As advertising migrates from the static traditional and print environment to t ...
- Nielsen, Mindset Media Bundle Psychographic Data Into Homescan Panel
Online Media Daily, Tameka Kee - Tuesday, July 29, 2008
The Nielsen Co. has bundled psychographic data from Mindset Media into i ...
- Bazaarvoice Stories: Drafting UGC To Boost Site Traffic, Sales
Online Media Daily, Tameka Kee - Monday, July 28, 2008
Bazaarvoice has launched Bazaarvoice Stories, its latest product aimed at helping advertise ...
- John McEnroe Serves USTA Well In Wake Of Image Crisis
Around the Net In Brand Marketing, Thom Forbes - Friday, July 25, 2008
Jason Gimelstob -- an outspoken former doubles star and current announcer ...
- Setback For Cloned Milk And Meat In European Market
Around the Net In Brand Marketing, Thom Forbes - Friday, July 25, 2008
The European Food Safety Authority, an independent advisory body, hedged on t ...
- Dog Whisperer Comes To Petco
Around the Net In Brand Marketing, Thom Forbes - Friday, July 25, 2008
A Dog Whisperer line of more than 100 products will be so ...
- Geox 'Breathable' Shoes Making A Move On U.S. Market
Around the Net In Brand Marketing, Thom Forbes - Friday, July 25, 2008
The Italian footwear company Geox -- which has more than 772 stor ...
- Blacks In Congress Split Over Menthol Cigarettes
Around the Net In Brand Marketing, Thom Forbes - Friday, July 25, 2008
A rift has opened in the 43-member Congressional Black Caucus over ...
- Carl's Jr. CEO Is More Than Happy That Sex Sells
Around the Net In Brand Marketing, Thom Forbes - Friday, July 25, 2008
...
- Dr. Pepper Gets Stake In Hydrive Energy Drink
Around the Net In Brand Marketing, Thom Forbes - Friday, July 25, 2008
...
- Kroger Making Big Changes In Beauty Aisle
Around the Net In Brand Marketing, Thom Forbes - Friday, July 25, 2008
...
- 'Iron Man' Vs. 'The Dark Knight' Marketing
Around the Net In Media, Joan Voight - Friday, July 25, 2008
Antony Young, president of Optimedia, studies which superhero movie packed the bigge ...
- Car Service Surveys Gaming The System?
Feedback Loop, - Friday, July 25, 2008
I just can't resist commenting on this piece. Customers may indeed ...
- InBev's Sports Connection
Feedback Loop, - Friday, July 25, 2008
I just read [Karl Greenberg's] very interesting article on InBev/A-B. As ...
- Gender Gap In Marketing?
Feedback Loop, - Friday, July 25, 2008
I enjoyed reading the article morning about the short tenure of marketi ...
- Media X: Imagine That
MediaDailyNews, Jack Feuer - Wednesday, July 23, 2008
Anybody know where I can buy a shotgun? I'm going to ne ...
- Downloadable Content Is Key To In-Game Advertising
Online Media Daily, Erik Sass - Wednesday, July 23, 2008
SAN FRANCISCO -- Downloadable content that modifies or expands games is al ...
- Correction: [X+1] Sorts Through Thousands Of Sites
Online Media Daily, - Wednesday, July 23, 2008
The July 17, 2008
Online Media Dailyarticle "[X+1] Rol ...
- eXelate Launches BT Lab With Goal Of Higher CPMs
Online Media Daily, Gavin O'Malley - Tuesday, July 22, 2008
Behavioral marketing data exchange eXelate today is expected to announce the laun ...
- T-Mobile Pushes The Envelope In U.K.
Online Media Daily, Laurie Sullivan - Tuesday, July 22, 2008
T-Mobile's U.K. ad may be testing the bounds of good taste. ...
- Auto Focus: GM Slashes Marketing Spending
MediaDailyNews, Karl Greenberg - Friday, July 18, 2008
General Motors unrolled a new tourniquet to stem the flow of r ...
- Google Study: Search Marketing Increases Brand Value
Online Media Daily, Gavin O'Malley - Friday, July 18, 2008
More than merely a direct-response tool, search marketing is a great brand-buildi ...
- [X+1] Rolls Out 'Brand Chaperone' Tool
Online Media Daily, Tameka Kee - Thursday, July 17, 2008
[X+1] has launched Brand+1, a new tool aimed at helping media agenci ...
- Southern Comfort Follows Its Target Demographic Online
Online Media Daily, Aaron Baar - Tuesday, July 15, 2008
With spirits consumption continuing to grow in the U.S., Southern Comfort ...
- Visa Solicits User-Generated Content For Olympics Effort
Marketing Daily, Aaron Baar - Monday, July 14, 2008
[Financial Services] With less than a month to go before the openi ...
- Nutraceuticals May Be Nearing Tipping Point In U.S.
Marketing Daily, Karlene Lukovitz - Monday, July 14, 2008
[Food and Beverage] Nutraceuticals -- food and beverages that claim to enhan ...
- TNS Unveils New In-Store Metrics For Grocers
Marketing Daily, Sarah Mahoney - Monday, July 14, 2008
[Retail] TNS is unveiling a new way to measure grocery-store behavior, o ...
- Fore Warned: Golf Must Find Drama In A Tiger-Less Year
MediaDailyNews, Jeff Gagne - Monday, July 14, 2008
Tiger Woods will be sidelined from golf until 2009. If the P ...