- Lipson Tapped As Medialink VP, Ops
MediaDailyNews, - Friday, August 29, 2008
Andrew Lipson, who servd in operational management roles at Viacom New Medi ...
- Steak Gets New Biz Dev Exec, Picks Up 'Maxim,' 'Blender'
Online Media Daily, - Wednesday, August 27, 2008
Alpha Media Group, parent company of Maxim and Blender magazines, has tapp ...
- 'More,' Smart Talk Team For Marketing
MediaDailyNews, - Tuesday, August 26, 2008
Smart Talk Media, a producer of women's programming through experiential events, a ...
- Marketing To Millennials
Around the Net In Online Marketing, Ross Fadner - Monday, August 25, 2008
Niche marketing is "a hot idea" says Nilson report publisher David Robertso ...
- ANA: Markets Slash And Burn Budgets
MediaDailyNews, Wayne Friedman - Monday, August 25, 2008
The Association of National Advertisers, in a recent survey of its member ...
- Vitamin Shoppe Launches Online Community
Online Media Daily, - Monday, August 25, 2008
The Vitamin Shoppe has launched an online community including message boards a ...
- Loyalty Builders Launches Facebook Math Marketing Group
Online Media Daily, - Monday, August 25, 2008
Predictive marketers Loyalty Builders has launched a Mathematical Marketing group on Faceboo ...
- Kellogg Stages 100th-Anniversay Comeback For Hydrox
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 21, 2008
Kellogg will reintroduce Hydrox cookies today at an event in New Yo ...
- Viewers Swarm To Haagen-Dazs Bee-Friendly Viral Video
Marketing Daily, Gavin O'Malley - Thursday, August 21, 2008
Like bees to honey, Häagen-Dazs has successfully attracted a swarm of cari ...
- Starz Names McGee EVP, Marketing
MediaDailyNews, - Thursday, August 21, 2008
Nancy McGee was promoted to executive vice president, Marketing for Starz Entertain ...
- Viewers Swarm To Haagen-Dazs Bee-Friendly Viral Video
Online Media Daily, Gavin O'Malley - Thursday, August 21, 2008
Like bees to honey, Häagen-Dazs has successfully attracted a swarm of cari ...
- Economic Concerns Curtail Back-To-School Shopping
Research Brief, Jack Loechner - Thursday, August 21, 2008
Because of higher gas and food price concerns, 71 percent of responden ...
- 2008 Online All Stars Announced
MediaDailyNews, The Editor - Wednesday, August 20, 2008
MediaPost has selected its 2008 Online All Stars in the Media, Marketi ...
- 2008 Online All Stars Announced
Online Media Daily, The Editor - Wednesday, August 20, 2008
MediaPost has selected its 2008 Online All Stars in the Media, Marketi ...
- Dow XLA, Partners Rolling Out Consumer Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 19, 2008
Dow XLA, a competitor to Spandex, first appeared on the market fi ...
- Kodak Goes Live At Olympics
MediaDailyNews, Laurie Sullivan - Monday, August 18, 2008
Tom Hoehn, who spearheads Kodak's brand communications and new media efforts fr ...
- Co-conspirators: Demand And Influence The Soul Of Integrated Digital
Online Spin, Kendall Allen - Friday, August 15, 2008
We all know that the dynamics of consumer marketing perpetually shift. Th ...
- Question: Should You Invest In The Long Tail? Answer: Not Really
TV Board, Lydia Loizides - Friday, August 15, 2008
As many of you know, I have never been one to p ...
- Neologism For The Day: Murketing
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 14, 2008
murketing n. A form or marketing where the product or service ...
- NBC's Olympics Coverage Helps GE Sales
Around the Net In Media, Joan Voight - Wednesday, August 13, 2008
Everyone talks about the ad revenues that NBC is hauling in ...
- Media X: In Truth There Is No Beauty
MediaDailyNews, Jack Feuer - Wednesday, August 13, 2008
The perfectly marketed presidential candidate is perfectly positioned to lose. Yes, ...
- Congress To Review Junk Food Marketing To Kids Online
Around the Net In Online Marketing, Ross Fadner - Tuesday, August 12, 2008
Consumer and children's advocacy groups have successfully lobbied the government to lim ...
- Bravo Wants 'Influentials' Input On Series
MediaDailyNews, David Goetzl - Tuesday, August 12, 2008
One emerging trend in this social-networking, consumer-empowered world: Networks looking to bui ...
- Lyris Relaunches On-Premise E-mail Marketing Engine
Online Media Daily, Gavin O'Malley - Monday, August 11, 2008
Online marketing company Lyris today is expected to announce the relaunch ...
- Ben & Jerry's Jumps Into Social Media
Online Media Daily, Karlene Lukovitz - Friday, August 8, 2008
In a move tailor-made for a brand with a social-conscience aura, B ...
- The Olympics And Social Marketing
Around the Net In Online Marketing, Ross Fadner - Thursday, August 7, 2008
...
- Columbia Sportswear Strikes Discovery Deal
MediaDailyNews, Wayne Friedman - Thursday, August 7, 2008
Columbia Sportswear Co., which improved its marketing visibility in the TV a ...
- Oddcast Partners With Visionaire For A&E Promotion
Online Media Daily, Gavin O'Malley - Thursday, August 7, 2008
Oddcast, a media technology company that develops conversational character products, today wi ...
- Coca-Cola Bites Into Olympic Marketing With Bluetooth
Online Media Daily, Mark Walsh - Thursday, August 7, 2008
Bluetooth has not yet emerged as a marketing vehicle in the U.S ...
- Better Metrics, Consumer Interaction Will Fuel Digital Growth
MediaDailyNews, Diane Mermigas - Wednesday, August 6, 2008
The strategic directives for digital growth are clear: Local media (newspapers, rad ...