- 'Top Chef's Adds Sponsors Campbell's Soup, Quaker
Around the Net In Media, Joan Voight - Friday, October 31, 2008
Integrated sponsorship ideas for Bravo's "Top Chef" are constantly being flung ...
- 'Age of Conversation 2' Looks At Global Marketing
MediaDailyNews, - Wednesday, October 29, 2008
Marketing book project to benefit the Variety charity is now out. ...
- HBO Sells "Sopranos" Wine
Around the Net In Media, Joan Voight - Wednesday, October 29, 2008
HBO's TV series "The Sopranos," has sparked an unusual spinoff - ...
- Media X: The American Nightmare
MediaDailyNews, Jack Feuer - Wednesday, October 29, 2008
Maybe our most dire challenge isn't clutter, Google, digital chaos or ...
- Companies Clueless On Brand Value, Evaluations Needed
MediaDailyNews, Karlene Lukovitz - Tuesday, October 28, 2008
More than half (55%) of senior marketing executives lack a quantitative understandi ...
- The Changing Face of the Press Release
Research Brief, Jack Loechner - Wednesday, October 29, 2008
According to the Executive Summary of a study conducted by Fellows ...
- New Newsletter Targets Those Marketing To Kids
Feedback Loop, - Friday, October 24, 2008
As a parent of three children (ages 7, 12, and 16) a ...
- Clarification: J.P. Morgan Supplied Search Biz Estimates
Marketing Daily, - Friday, October 17, 2008
The
Marketing Dailyarticle "Google Shrugs Off Ad Spending Slowdown, Displa ...
- Brands Seem Secondary To General Motors And Chrysler Talks
Around the Net In Brand Marketing, Thom Forbes - Friday, October 17, 2008
When we last left the report of merger talks between General Moto ...
- 'Marketing Daily' Blogs From The ANA Conference
Around the Net In Brand Marketing, Thom Forbes - Friday, October 17, 2008
...
- Suze Orman Riding Financial Crises To Further Fame
Around the Net In Brand Marketing, Thom Forbes - Friday, October 17, 2008
Suze Orman -- author, host of CNBC's "The Suze Orman Show," a ...
- Kmart Campaign Pushes Its Layaway Plan For Xmas Shopping
Around the Net In Brand Marketing, Thom Forbes - Friday, October 17, 2008
A new Kmart campaign features Mr. Blue Light -- Kmart's animated lig ...
- Steve & Barry's Names Hal Kahn New CEO
Around the Net In Brand Marketing, Thom Forbes - Friday, October 17, 2008
Harold "Hal" Kahn, former head of Macy's East, is taking over ...
- Bottled Water Has Contaminants Too, Study Finds
Around the Net In Brand Marketing, Thom Forbes - Friday, October 17, 2008
...
- Food Companies Sow Profit Growth As Commodity Costs Drop
Around the Net In Brand Marketing, Thom Forbes - Friday, October 17, 2008
...
- Juan Valdez Sets Sights On Coffee Fans In U.S.
Around the Net In Brand Marketing, Thom Forbes - Friday, October 17, 2008
...
- PepsiCo To Ratchet Up Sales, Marketing Initiatives
MediaDailyNews, David Goetzl - Tuesday, October 14, 2008
Media companies may find PepsiCo knocking on their doors a little loud ...
- Yahoo Campaign Reminds Searchers 'We're Here'
Online Media Daily, Laurie Sullivan - Tuesday, October 14, 2008
Yahoo Search kicked off an integrated marketing campaign Tuesday to tell consume ...
- Cause Related Marketing Influences Sales
Research Brief, Jack Loechner - Wednesday, October 15, 2008
The 2008 Cone/Duke University Behavioral Cause Study, released recently by Cone a ...
- Study: Viral Video Marketing Budgets To Increase
MediaDailyNews, - Monday, October 13, 2008
Ad budgets are tightening, but a new report from online video fi ...
- Viral Video Still Popular, Despite Lack Of Benchmark
Online Media Daily, Laurie Sullivan - Monday, October 13, 2008
Ad agencies and media buyers selling brands on viral video marketing strategi ...
- Honda Takes All Sony Ad Space To Promote Fit
Around the Net In Online Marketing, Staff Writers - Thursday, October 9, 2008
It's become commonplace in recent years for advertisers to buy all t ...
- Cure For Internet 'Cesspool'? More Brands!
Around the Net In Online Marketing, Staff Writers - Wednesday, October 8, 2008
What's wrong with the Internet? For starters, it's a "cesspool," a festeri ...
- Brand Marketing Is Dead
Online Spin, Cory Treffiletti - Wednesday, October 8, 2008
Waving the flag of brand-building in an accountable marketplace is akin ...
- Serious Mags Use Whimsical Marketing
Around the Net In Media, Joan Voight - Monday, October 6, 2008
...
- Unica Aims To Help Marketers With Interactive Marketing
Online Media Daily, - Sunday, October 5, 2008
Unica Corp. has introduced a new product that the Waltham, Mass.-based compa ...
- AT&T Reaches Through 3D Web Site To Grab Consumers
Online Media Daily, Laurie Sullivan - Monday, October 6, 2008
AT&T has brought the familiar feel of virtual worlds Club Penguin, Gai ...