- Battelle: Social Media And Marketing Do Mix
Around the Net In Online Marketing, Ross Fadner - Friday, November 28, 2008
Search guru John Battelle attacks "the myth" that social media and marketi ...
- NBA, Globetrotters Shoot For Global Strategy
MediaDailyNews, Karl Greenberg - Friday, November 28, 2008
The NBA and the Harlem Globetrotters are making the team the unoffici ...
- Oddcast Partners With BBDO/Proximity For Gillette/EA Sports Campaign
Online Media Daily, Gavin O'Malley - Friday, November 28, 2008
Oddcast, a New York-based provider of interactive character products, has partnered wi ...
- Microsoft Broadens Xbox Experiences For Advertisers
Online Media Daily, Laurie Sullivan - Wednesday, November 26, 2008
Imagine Nike, Puma or Adidas sponsoring clothes for avatars in the Microso ...
- Facebook, MySpace Aren't Making The Marketing Cut
Online Media Daily, Karlene Lukovitz - Wednesday, November 26, 2008
While chief marketing officers are intrigued by social networking sites Facebook a ...
- SEMPO Opens 2008 Survey
Online Media Daily, - Wednesday, November 26, 2008
The Search Engine Marketing Professional Organization (SEMPO) has launched its fifth annu ...
- Welcome To The Post-Agency Era
MediaDailyNews, Patrick T. Davis - Monday, November 24, 2008
The post-agency era is upon us. With staggering speed and efficiency, consum ...
- Kia Sponsoring Imeem Mobile App
Online Media Daily, - Monday, November 24, 2008
Kia Motors is sponsoring the first mobile application from music-sharing service ime ...
- Yep, That's A Real View!
Feedback Loop, - Friday, November 21, 2008
Finally, a real photo from a real window. Not that the othe ...
- Kids Still Play With Real -- Along With Virtual -- Toys
Feedback Loop, - Friday, November 21, 2008
I think [Wynne Tyree] makes some really good points -- kids a ...
- A-B Names Levy VP Marketing
MediaDailyNews, - Thursday, November 20, 2008
Since its merger with InBev, Anheuser-Busch has named Keith Levy vice presiden ...
- Gossard Unveils First PPC Campaign
Online Media Daily, Laurie Sullivan - Friday, November 21, 2008
Gossard unveiled its first pay-per-click (PPC) campaign today to drive traffic fr ...
- Incentive Travel Hurting But Merchandise Programs Filling In
Research Brief, Jack Loechner - Friday, November 21, 2008
The findings of the 2008 Incentive Travel IQ Report indicate that t ...
- Search Adds Impact To Marketing Campaigns In Weak Economy
Online Media Daily, Laurie Sullivan - Monday, November 17, 2008
Broader marketing budgets are being slashed, but there are ways to ta ...
- The Death Of Command-And-Control Marketing
Online Spin, dave.b , Max Kalehoff - Friday, November 14, 2008
Consider this idea: Marketing leadership is shifting from command-and-control to cultivate-and-coach. ...
- Media Should Offer More Marketing, Less Ads
Around the Net In Media, Joan Voight - Wednesday, November 12, 2008
Media companies need to focus harder on how they can wean themselv ...
- A Marketer's Dilemma
Online Spin, Joe Marchese - Tuesday, November 11, 2008
In a world of consumer control, what is the most important thi ...
- Media X: Lapel Pin Lessons
MediaDailyNews, Jack Feuer - Wednesday, November 5, 2008
The big winner in the 2008 election: marketers. The presidential campaign h ...
- Marketing With Paid Media As A Last Resort
Online Spin, Cory Treffiletti - Wednesday, November 5, 2008
A number of advertisers have come out and acknowledged the economic environme ...
- Former P&G Marketing Czar Forms Jim Stengel LLC
MediaDailyNews, - Monday, November 3, 2008
Former Procter & Gamble Global Marketing Officer Jim Stengel Saturday launched J ...
- Logging In: Going With the Flow
OMMA Magazine, Jean Pascal Mathieu - Monday, November 3, 2008
Back in the day, a marketer's job was pretty simple: Keep o ...