- Media X: A Stake Through Its Heart
MediaDailyNews, Jack Feuer - Wednesday, December 31, 2008
With 2008's death rattle ringing in their ears, advertisers are looking ahea ...
- Economy Sours Gen Y On Marketing
MediaDailyNews, Aaron Baar - Tuesday, December 30, 2008
The current economic climate--some might call it a financial crisis--is likely ...
- Novartis' Excedrin YouTube Contest Deemed A Success
Online Media Daily, Laurie Sullivan - Tuesday, December 23, 2008
Novartis Consumer Health, makers of Excedrin, launched its first YouTube contest ...
- The View From the Top: Upscale Marketing In A Downturn
Research Brief, Jack Loechner - Tuesday, December 23, 2008
According to a panel at the recent Wharton Marketing Conference, 2009 shap ...
- Tribal DDB Wins PepsiCo Digital Account In China
Online Media Daily, Mark Walsh - Friday, December 19, 2008
Tribal DDB Worldwide Wednesday announced that it had won the digital busine ...
- Online Marketers Target Minorities
Around the Net In Online Marketing, Ross Fadner - Thursday, December 18, 2008
Brands may be cutting back on their overall marketing spending, but ...
- Oprah Network Taps Dolan As CMO
MediaDailyNews, Wayne Friedman - Wednesday, December 17, 2008
Former Nike marketing executive Liz Dolan has been named chief marketing offic ...
- Stella McCartney Launches Mobile Campaign
Online Media Daily, Laurie Sullivan - Wednesday, December 17, 2008
Stella McCartney has tapped Baltimore-based Millennial Media to step into its fir ...
- Smokers Can Sue Tobacco Cos For Deceptive Marketing
MediaDailyNews, - Monday, December 15, 2008
In a 5-4 split, the U.S. Supreme Court today ruled that smoke ...
- eMail Not A Favored Marketing Channel for Students
Research Brief, Jack Loechner - Tuesday, December 16, 2008
A recent Student Survey by eROI to determine how high school a ...
- Magna: Recession Can Be Catalyst For Growth
MediaDailyNews, David Goetzl - Friday, December 12, 2008
Interpublic research group Magna released a report Friday suggesting steps that markete ...
- Search Is The Killer App
Online Media Daily, Laurie Sullivan - Friday, December 12, 2008
Marketers tuning into search and the mobile Internet will take the medi ...
- Media X: Evil Empire Of Christmas
MediaDailyNews, Jack Feuer - Wednesday, December 10, 2008
I don't like the holidays because that's when everybody goes nuts f ...
- MySpace Exec: Marketers Should Embrace Fan Sites
Online Media Daily, David Goetzl - Wednesday, December 10, 2008
A MySpace executive suggested Tuesday that using lawyers to shut down unauthorize ...
- Bauer Media Chooses Silverpop For Email CRM Program
Online Media Daily, Gavin O'Malley - Tuesday, December 9, 2008
Bauer Media has appointed email services provider Silverpop to implement an ema ...
- Ads Work Best During Escapist TV
MediaDailyNews, Wayne Friedman - Friday, December 5, 2008
Getting your marketing message out in TV newscasts is not as effecti ...
- Schick Partners With Platform-A On Holiday Campaign
Online Media Daily, - Monday, December 8, 2008
Schick Wilkinson-Sword and AOL's Platform-A have partnered on a campaign featuring brand ...
- Steven Van Zandt Jumps Into Marketing Via IMG Deal
Around the Net In Media, Joan Voight - Friday, December 5, 2008
Steven Van Zandt has been a busy guy. The rocker, actor a ...
- The Disappointing New Bond
Feedback Loop, - Friday, December 5, 2008
[Tom Siebert has] captured the essence of my feelings towards the so-call ...
- Direct Marketing to Account for 53% of US Ad Spend in 2009
Research Brief, Jack Loechner - Friday, December 5, 2008
According to the Direct Marketing Association Power of Direct Marketing, in 20 ...
- Beraud To PepsiCo CMO
MediaDailyNews, - Wednesday, December 3, 2008
PepsiCo named Jill Beraud to the newly created position of chief marketi ...
- Bartering for Ads Expands in Tough Times
Around the Net In Media, Joan Voight - Tuesday, December 2, 2008
An increasing number of marketers are using barter advertising -- a tact ...
- Blockbuster, Microsoft To Deliver Movies Via Mobile (Eventually)
Online Media Daily, Mark Walsh - Tuesday, December 2, 2008
After recently introducing a set-top box for downloading movie rentals from t ...
- Online Circulars Take The Mystery Out Of Sales
Online Media Daily, Sarah Mahoney - Tuesday, December 2, 2008
Once upon a time--okay, maybe even a year ago--retailers regarded their Bla ...
- Microsoft, NBA Star End Partnership
Online Media Daily, - Monday, December 1, 2008
LeBron James and Microsoft Corp. have ended a two-year marketing partnership. Kei ...