- Twitter Useful For B2B Marketers
MediaDailyNews, Erik Sass - Wednesday, February 25, 2009
As a business-to-business marketing platform, Twitter has legs. Some 56% of Twitt ...
- LifeLock Uses 'Celebrity Apprentice' To Rev Marketing
MediaDailyNews, Wayne Friedman - Tuesday, February 24, 2009
Mark Burnett's "The Apprentice" got a shot in the arm last seas ...
- Study: Consumers Allowing More Company Emails
Online Media Daily, Gavin O'Malley - Wednesday, February 25, 2009
If ever so slightly, consumers are allowing more company emails into the ...
- Comcast Names Margosian, SVP Marketing/Sports Sales
MediaDailyNews, David Goetzl - Monday, February 23, 2009
As Comcast integrates the sales operations of its Versus network and Go ...
- AT&T, Microsoft Seek Inner Rock Star
Online Media Daily, Laurie Sullivan - Tuesday, February 24, 2009
AT&T wants to give aspiring musicians a chance to realize their dream ...
- JCPenney Holds Market Spend, Increases Cinema Ads
MediaDailyNews, David Goetzl - Friday, February 20, 2009
JC Penney, one of the largest advertisers in Sunday night's Oscar broadcas ...
- 'Free' Ringtone Marketers Settle With Florida AG
Online Media Daily, - Monday, February 23, 2009
Mobile content companies New Motion and Traffix, which do business as Atrinsi ...
- Minneapolis Cops Get A Makeover
Around the Net In Brand Marketing, Thom Forbes - Friday, February 20, 2009
Amidst all the gloom about stock prices reeling and shelf prices ratchetin ...
- The [Ad]vantage:Both Sides of the Story
Media Magazine, Kirk Drummond - Monday, February 2, 2009
In honor of the month that brings us valentine's day, I'm dedicati ...
- Marketing Plans Take a Beating
Research Brief, Jack Loechner - Thursday, February 19, 2009
A new survey from the ANA (Association of National Advertisers) shows th ...
- Brands More Wary Of Celebrity Endorsements
MediaDailyNews, Aaron Baar - Tuesday, February 17, 2009
Alex Rodriguez. Michael Phelps. Chris Brown. It's been a bad week f ...
- Changes Afoot For The Marketing Industry Known As Art
Around the Net In Brand Marketing, Thom Forbes - Monday, February 16, 2009
I have a feeling that people will be talking about Holland Cotter ...
- GroupM Unit: Motorsports Braces For Crash As Sponsors Hit The Brakes
MediaDailyNews, Joe Mandese - Friday, February 13, 2009
At a time when most forms of ad-supported media and other for ...
- Mandel Disconnects From Nielsen, Research Integration Unit Disbanded
MediaDailyNews, Joe Mandese - Wednesday, February 11, 2009
Jon Mandel, one of the best known media executives on Madison Aven ...
- MediaBrands Names Marroquin Managing Director
MediaDailyNews, - Monday, February 9, 2009
Mediabrands has tapped Rick Marroquin as managing director to head its n ...
- Bad Economy Could Be Good For Big Media (And Marketers)
MediaDailyNews, Debbie Reichig - Thursday, February 5, 2009
The trick in a down economy is not just to survive, b ...
- Advertisers/Marketers: In Tight Economy, Consumers Prioritize Spending
MediaDailyNews, Sarah Mahoney - Thursday, February 5, 2009
What won't Americans do without? That's the big question, as the U. ...
- Upside: Optimedia Offers Coping Strategies For Downturn
MediaDailyNews, Erik Sass - Monday, February 2, 2009
Marketers are always under pressure, but it's amplified in a recession, ...
- E-Trade, Kellogg's, Cash4Gold Score Big On Integration
Online Media Daily, Gavin O'Malley - Monday, February 2, 2009
Just like on the field, Super Bowl XLIII had its winners a ...
- The Element of Surprise
Media Magazine, Staff Writers - Monday, February 2, 2009
A new book for marketers, POW! Right Between the Eyes! (Wiley, $22.9 ...