- Marketers: Media Budgets Will Rise With Economic Upturn
MediaDailyNews, Tanya Gazdik - Friday, May 29, 2009
Marketers plan to hit the ground running once the economy takes of ...
- The King Is Dead. Long Live The Marketer.
MediaDailyNews, Jonathan Block-Verk - Friday, May 29, 2009
As the dust settles on another upfront season, the old adage "conte ...
- Is Your Company The Marketing?
Online Spin, dave.b , Max Kalehoff - Friday, May 29, 2009
In my experience as a marketer at a few leading interactive-marketing a ...
- How Low Can They Go? Financial Services Firms' Customer Advocacy Rankings Falter
Marketing Daily, Tanya Gazdik - Tuesday, May 26, 2009
Financial services firms have sunk to their lowest rating ever in Forrest ...
- 'Night' Moves: Campaign Promotes DC, Tie-Ins With Major Brands
MediaDailyNews, Karl Greenberg - Tuesday, May 26, 2009
Obama isn't the capital's only draw. Destination DC, a not-for-profit marketing gro ...
- Email Performing; New Tactics Abound
Research Brief, Jack Loechner - Friday, May 22, 2009
According to Internet Retailer's new e-mail marketing survey of web-only retailers, cha ...
- ESPN Plans Massive World Cup Campaign, 'SportsNation' Coming
MediaDailyNews, David Goetzl - Tuesday, May 19, 2009
ESPN's executive vice president of content John Skipper is a known advoca ...
- Chief Marketing Officers Need More Time On The Job
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 19, 2009
Mike Linton, the former CMO at eBay and Best Buy, argues th ...
- Merkle Acquires CognitiveDATA
Marketing Daily, - Monday, May 18, 2009
Columbia, Md.-based Merkle has acquired Little Rock, Ark.-based CognitiveDATA, a marketing technolo ...
- The One Word You Can't Say
Social Media Insider, David Berkowitz - Tuesday, May 19, 2009
There are seven words you can't say on television, according to Geor ...
- Just An Online Minute... The Year In Burgers: An Online Minute Retrospective
Just An Online Minute, Kelly Samardak - Tuesday, May 12, 2009
Do you remember your first birthday? I don't. Maybe it's like yo ...
- Recreating Marketing
Marketing Daily, Curt Doolittle - Tuesday, May 12, 2009
Here is one strategy you should consider: Split your budget in ha ...
- Working Moms Turn To Technology
Research Brief, Jack Loechner - Monday, May 11, 2009
According to M2Moms, 60% of moms feel that marketers are ignoring the ...
- In Hard Times, Cities Place Ads for Themselves
Around the Net In Media, Joan Voight - Friday, May 8, 2009
Forget the online social communities that are all the rage. Real physic ...
- Carr Drives Discovery's Strategic Marketing
MediaDailyNews, Wayne Friedman - Thursday, May 7, 2009
Discovery Communications TLC has named cable marketing veteran Tom Carr as i ...
- Marketers Search For Social Media Metric
Marketing Daily, David Goetzl - Wednesday, May 6, 2009
Marketers place a lifetime value on customers with addresses on its ema ...
- Wachovia Securities Rebranded As Wells Fargo Advisors
Marketing Daily, - Wednesday, May 6, 2009
Wells Fargo & Co. has rebranded its newly acquired brokerage, Wachovia Securitie ...
- Major Marketers Join For Contest
Marketing Daily, Tanya Gazdik - Tuesday, May 5, 2009
A diverse set of marketers have signed on as participants in t ...
- Nationwide Insurance Selects New Creative Agency
Marketing Daily, - Tuesday, May 5, 2009
McKinney in Durham, N.C. has won creative duties on Nationwide Insurance's $2 ...
- Lyris: Marketers Track Campaigns Via Twitter
Marketing Daily, David Goetzl - Tuesday, May 5, 2009
Lyris is upgrading its Lyris HQ system to allow marketers to gau ...
- Dear Bev: We've had to lay-off staff, but our workload hasn't changed. I don't know how we can still get everything done. Any advice?
MediaDailyNews, Beverly Weinstein - Tuesday, May 5, 2009
Concerns about less staff to do the same, or sometimes more wor ...
- MasterCard CEO Expects Marketing Spend To Grow
Marketing Daily, Tanya Gazdik - Sunday, May 3, 2009
Purchase, N.Y.-based MasterCard Inc. said Friday that its first-quarter profit fell 1 ...
- Teleflora Partners With HSN For Exclusive Bouquets
Marketing Daily, Tanya Gazdik - Sunday, May 3, 2009
Los Angeles-based Teleflora is partnering with the HSN shopping channel to se ...
- E-Marketer ExactTarget Gets $70 Mil. In VC Funding
MediaDailyNews, David Goetzl - Wednesday, May 6, 2009
Email service provider ExactTarget said three venture-capital firms have infused it wi ...
- Paid Search Can Create Negative Impact For Competitors
Online Media Daily, Laurie Sullivan - Friday, May 1, 2009
Marketers looking to boost consumer awareness for products and services, as we ...
- Contact: Keeping a Low Profile
Media Magazine, - Friday, May 1, 2009
When i sat in on a research panel last year, someone sai ...