- OPA Names Grignon SVP, Marketing
MediaDailyNews, - Wednesday, July 29, 2009
The Online Publishers Association named Perianne Grignon senior vice president of market ...
- MSLO Taps Balis To Head Media Sales
MediaDailyNews, David Goetzl - Tuesday, July 28, 2009
Martha Stewart Living Omnimedia has hired Janet Balis to serve as executi ...
- Email Marketing Budgets Up, Ad Budgets Down
Research Brief, Jack Loechner - Tuesday, July 28, 2009
According to the June "2009 Marketing Trends Survey" by StrongMail Systems, ev ...
- Our Awkward Relationship With Competition
Online Spin, Kendall Allen - Monday, July 27, 2009
Naturally, in the business world, competition is a fact of life. B ...
- Consumers Want New Food Products
Research Brief, Jack Loechner - Monday, July 27, 2009
A recent study conducted by Ipsos Marketing, Consumer Goods shows that wh ...
- Valassis Wins $300 Mil in Suit Against News Corp. Unit
Around the Net In Media, Joan Voight - Thursday, July 23, 2009
A Michigan court judge awarded newspaper coupon company Valassis Communications $300 milli ...
- 'Boston Globe' Launches Nontraditional Marketing Dept.
Around the Net In Media, Joan Voight - Wednesday, July 22, 2009
Boston Globe Media has launched BGM Experiential, a new business division th ...
- Media X: Top Down
MediaDailyNews, Jack Feuer - Tuesday, July 21, 2009
Why spend a small fortune trying to talk to probably hundreds ...
- Keeping Mobile: Meredith Corp. Buys Stake In Hyperfactory
MediaDailyNews, Erik Sass - Tuesday, July 21, 2009
Determined to continue transitioning to a multiplatform media company, Meredith Corp. h ...
- Dentsu Creates Sports America Unit To Expand Reach
MediaDailyNews, David Goetzl - Friday, July 17, 2009
Japanese ad giant Dentsu's U.S. arm is opening a dedicated sports marketi ...
- Active Duty Military Are Active Consumers
Research Brief, Jack Loechner - Monday, July 20, 2009
Another market capsulated. Alloy Media + Marketing has completed a national stu ...
- Correction: Anna Sui Maintains Alliance With 'Gossip Girl'
MediaDailyNews, - Wednesday, July 15, 2009
Anna Sui "muse" for her Target collection continues to be the fo ...
- Designers Who Couldn't Get To NeoCon Experience New Paint Via Twitter
Online Media Daily, Amanda Domurad - Wednesday, July 15, 2009
The people behind Post-Its and dry erase boards will not be hap ...
- MMA Unveils Affiliate Member Program
Online Media Daily, Mark Walsh - Wednesday, July 15, 2009
Expanding its effort to clean up mobile marketing, the Mobile Marketing Associati ...
- Dear Bev: Looking for some advice on whether you're ready to be the boss? How about insights on teamwork and strategy?
MediaDailyNews, Beverly Weinstein - Tuesday, July 14, 2009
Looking for career advice? If you work at Time Inc, you g ...
- NBC, McDonalds' Monopoly Push Fall Lineup, 'Leno'
MediaDailyNews, Wayne Friedman - Monday, July 13, 2009
Looking for off-air marketing help for its fall TV shows -- wi ...
- Clownfish Takes Ecoconcious SEO Seriously
Online Media Daily, Laurie Sullivan - Monday, July 13, 2009
Environmental search marketing campaigns could become the next frontier in tying ...
- Traditional Marketing Budgets Lose to Interactive
Research Brief, Jack Loechner - Tuesday, July 14, 2009
According to Forrester Research, reported by Richard H. Levey at Directmag.com, 6 ...
- Marketing Alliance: Banana Republic Goes 'Mad' For 'Men'
MediaDailyNews, Wayne Friedman - Friday, July 10, 2009
Dressing up AMC's "Mad Men," Banana Republic has entered into a marketi ...
- Media X: Kickin' From The Hip
MediaDailyNews, Jack Feuer - Tuesday, July 7, 2009
Consumers are besieged by poorly thought out and inelegantly executed attempts ...
- Forrester Revises Interactive Outlook, Will Account For 21% Of Marketing By 2014
Online Media Daily, Joe Mandese - Wednesday, July 8, 2009
Interactive marketing expenditures will reach $55 billion by 2015, accounting for 2 ...
- Marketers: Kids Spending More Time, Money Online
MediaDailyNews, Laurie Sullivan - Tuesday, July 7, 2009
Marketers looking to connect with kids should go online, since kids a ...
- CognitiveDATA Aquires Catalog Marketer CMS Direct
Online Media Daily, Gavin O'Malley - Monday, July 6, 2009
CognitiveDATA -- which recently became a wholly owned subsidiary of database marketi ...
- Tool Aims For Easy Data Integration And Targeting For Email Campaigns
Online Media Daily, Laurie Sullivan - Monday, July 6, 2009
Having quick and easy access to data has always been a barri ...
- Medialink Acquired By The NewsMarket
MediaDailyNews, - Thursday, July 2, 2009
Medialink, once the largest of the public relations industry's distributors of vid ...
- Capture Email Addresses While Consumers Shop
Research Brief, Jack Loechner - Thursday, July 2, 2009
The 2009 Email List Growth Study whitepaper by ExactTarget, in collaboration wi ...