- Media Bartering Is Back on the Rise
Around the Net In Media, Joan Voight - Sunday, August 30, 2009
The practice of bartering a marketer's distressed assets for media credits h ...
- Peacock Struts 'Colorful' Campaign
MediaDailyNews, Wayne Friedman, David Goetzl - Monday, August 31, 2009
NBC will be adding a subtle two-word marketing tweak to its fa ...
- Maine AG Says New Marketing Law Raises Concerns
Online Media Daily, Wendy Davis - Sunday, August 30, 2009
A new Maine law restricting marketing to minors is so problematic th ...
- Omniture Launches CMO.com
Online Media Daily, Mark Walsh - Thursday, August 27, 2009
Web analytics firm Omniture Thursday
launched CMO.com, a news and informati ...
- Heinz To Raise Spending Cap To Keep Ketchup Flowing
MediaDailyNews, David Goetzl - Friday, August 21, 2009
H.J. Heinz Co., which saw a 3% increase in marketing outlays ...
- NBC, Amex Make Small Biz 'Shine'
MediaDailyNews, - Wednesday, August 19, 2009
NBC Universal and American Express have created a cross-platform campaign to showca ...
- Marketers Budget Cutting Slows Down, New Projects Speed Up
Research Brief, Jack Loechner - Wednesday, August 19, 2009
A year ago and six months ago the Association of National Advertise ...
- Media X: Show and Tell
MediaDailyNews, Jack Feuer - Tuesday, August 18, 2009
Who says sitcoms are dead? The best show on TV is ...
- Digital Duo: Zoom Media Interacts With LocaModa
MediaDailyNews, Erik Sass - Monday, August 17, 2009
Zoom Media & Marketing, which operates a network of digital out-of-home vid ...
- How Technology Changes Entertainment Marketing
Online Spin, Joe Marchese - Tuesday, August 18, 2009
Advances in technology and changes in consumer behavior are affecting marketing acro ...
- Ambiguity in Marketing
Email Insider, editor , David Baker - Monday, August 17, 2009
I live in the agency world. Our jobs are to inspire a ...
- Wildfire Acquires Keystone Marketing
MediaDailyNews, - Friday, August 14, 2009
Wildfire, a Winston-Salem-based marketing communications firm, has acquired Keystone Marketing, which integrat ...
- Just An Online Minute... BATting A Thousand At The Hill
Just An Online Minute, Kelly Samardak - Thursday, August 13, 2009
Oh, Murray Hill, you do not disappoint. Ordinarily I avoid Murray Hi ...
- Monster Moves Media Chores To OMD
Around the Net In Media, Joan Voight - Tuesday, August 11, 2009
OMD has added media planning and buying duties for job site Monster.co ...
- ClearSaleing Turns Sesame Street Guessing Game Into Science
Online Media Daily, Laurie Sullivan - Tuesday, August 11, 2009
What ads impact the consumer's purchase more than the others? While ...
- Push To End DTC Drug Ads Has Many Fronts; Little Chance Of Success
Around the Net In Brand Marketing, Thom Forbes - Monday, August 10, 2009
Direct-to-consumer pharmaceutical advertising is under siege in Congress from numerous directions. Re ...
- Bud Light Is Getting Back Its Sense of Humor
Around the Net In Brand Marketing, Thom Forbes - Monday, August 10, 2009
Finding that "Drinkability" apparently doesn't sell beer as well as a f ...
- Sam's Opens Más Club In Houston Market
Around the Net In Brand Marketing, Thom Forbes - Monday, August 10, 2009
The Más Club that Wal-Mart opened in Houston on Thursday is pa ...