- Kroger Ditches P&G E-Coupon Partnership
MediaDailyNews, Erik Sass - Wednesday, December 23, 2009
Even when they succeed, innovative digital marketing strategies still face a numb ...
- Social Media In Marketing Plans, But Resources Limited
Research Brief, Jack Loechner - Thursday, December 24, 2009
According to The Social Media and Online PR Report, published by Econsultan ...
- Kris Kringle, Marketing Guru
Email Insider, Jordan Ayan - Wednesday, December 23, 2009
It's common for words like "expert" and "guru" to get tossed arou ...
- TAG Heuer Keeps Tiger Woods
MediaDailyNews, - Monday, December 21, 2009
TAG Heuer will maintain its relationship with golfer Tiger Woods, but modi ...
- Fox's 'Idol' Gets New 'Start'
MediaDailyNews, Wayne Friedman - Friday, December 18, 2009
Fox's early marketing efforts for the ninth season of "American Idol," t ...
- Paris Hilton Forges Intimate Relationship With Consumers
Online Media Daily, Laurie Sullivan - Wednesday, December 16, 2009
Paris Hilton is using her line of hair and beauty products ...
- ANA Invites Constitution Signees
Marketing Daily, - Monday, December 14, 2009
An integral part of the Association of National Advertisers' year-long 100th anniversa ...
- Marketing Shifts: By 2014, Interactive Spend Hits $55 Bil.
MediaDailyNews, Karl Greenberg - Friday, December 11, 2009
A Forrester marketing forecast predicts that interactive marketing will approach $55 billi ...
- Targeted Spend: LGBT Put More Under the Tree
MediaDailyNews, Erik Sass - Wednesday, December 9, 2009
Lesbian, gay, bisexual and transgender consumers are more likely than their heterosexu ...
- Regarding Bravery
Online Spin, Kendall Allen - Monday, December 7, 2009
In two very different settings, two comments were made over the pa ...
- Marketing Spend For Email and Social Media Top Plans for 2010
Research Brief, Jack Loechner - Monday, December 7, 2009
According to the November "2010 Marketing Trends Survey" of business leaders ...
- Small Business Marketing Spend Plans for 2010
Research Brief, Jack Loechner - Friday, December 4, 2009
According to the results of a recent survey of small businesses ...
- Marketers: Shift Your Paradigms
Search & Performance Insider, Gord Hotchkiss - Thursday, December 3, 2009
I think I know what I want to do with the re ...