- Video Email On Rise In 2010, Study Reveals
Online Media Daily, Laurie Sullivan - Sunday, February 28, 2010
Marketers will pay more attention to video email, social media integration a ...
- Google Influences Lives In Social Marketing Coupon Site
Online Media Daily, Laurie Sullivan - Thursday, February 25, 2010
Ex-Google and DoubleClick employees Jason Kalish and Jorge Zapata have launched ...
- Meredith Names Gallon CAO, Ups Execs
MediaDailyNews, - Wednesday, February 24, 2010
Meredith Corp. named Frank Gallon as Chief Administrative Officer of Meredith Integrat ...
- Olympic Ads Pay Off For Marketers, NBC
MediaDailyNews, Wayne Friedman - Tuesday, February 23, 2010
NBC's media research for the Vancouver Olympics has reaped big rewards, sa ...
- ZenithOptimedia Extends Newcast To U.S.
MediaDailyNews, Fern Siegel - Monday, February 22, 2010
ZenithOptimedia has launched Newcast, a division that reaches beyond traditional media ...
- Pepsi Pushes Social Graphs To Help Consumers Build Identity And Brand Loyalty
Online Media Daily, Laurie Sullivan - Monday, February 22, 2010
Brands need to stop shouting at consumers and pull them up ...
- Why Digital Marketing Fails
Online Spin, Joe Marchese - Tuesday, February 23, 2010
Digital marketing efforts are playing against a stacked deck for two simp ...
- Don't Worry About Customer Satisfaction If You're Not Going To Do Anything About It
Online Spin, dave.b , Max Kalehoff - Friday, February 19, 2010
The science of harnessing customer loyalty and satisfaction is getting very tren ...
- Shoot Me: New York Markets City, Oscars
MediaDailyNews, Fern Siegel - Tuesday, February 16, 2010
New York is often an unofficial character in many Oscar-winning movies ...
- Consumers Jump From Facebook To Portals
Online Media Daily, Laurie Sullivan - Tuesday, February 16, 2010
Aside from the Fan pages that attract consumers to brands, marketers recogni ...
- Marketers Still Frugal, But Deepest Cuts Behind Them
Research Brief, Jack Loechner - Wednesday, February 17, 2010
According to the most recent contiguous six month poll by the Associati ...
- Ex-Omnicom Birkin Launches Red Peak
MediaDailyNews, - Monday, February 15, 2010
Michael Birkin has formed The Red Peak Group, a global marketing servic ...
- Microsoft's Troberman Steps Into Newly Created CMO Role
Online Media Daily, Gavin O'Malley - Thursday, February 11, 2010
As part of a broader realignment of its Central Marketing Group, Microso ...
- How Much Are Domain Names For Campaigns Worth?
Online Media Daily, Laurie Sullivan - Wednesday, February 10, 2010
Marketing and advertising agencies looking to strengthen campaigns might pay just abo ...
- What's In A Number?
Online Spin, Cory Treffiletti - Wednesday, February 10, 2010
Marketing is all about numbers. Whether you're building a brand or drivi ...
- Confidence Lacking In Use of Online Personalization Tools
Research Brief, Jack Loechner - Tuesday, February 9, 2010
According to a new Coremetrics study, "The Face of the New Marketer ...
- AMR: B-to-B Online Marketing Will Grow 8% This Year
MediaDailyNews, - Monday, February 8, 2010
AMR International's latest survey says b-to-b online marketing was worth $3 billi ...
- M-Commerce Shoppers Specific About Recommendations
Research Brief, Jack Loechner - Thursday, February 4, 2010
According to the recently released ChoiceStream 2009 Personalization Survey, 65% of m-commer ...
- How To Capitalize On Competitors' Failures In Search
SearchBlog, Laurie Sullivan - Thursday, February 4, 2010
It's a no-brainer that if marketers observe products or services that fai ...
- How To Avoid A 'Holey War' Of Spending
Metrics Insider, Pat LaPointe - Wednesday, February 3, 2010
My friend and business partner, Dave Reibstein of Wharton School, writes ...
- Loyalty Programs Need to Engage
Research Brief, Jack Loechner - Tuesday, February 2, 2010
A new report from the Chief Marketing Officer (CMO) Council report indicat ...