- Clear Channel Wins National Starbucks Campaign
Around the Net In Media, Fern Siegel - Tuesday, March 30, 2010
Clear Channel Radio has won the ad contract with Starbucks Coffee C ...
- Memo From CFO: Ad Metrics Not Good Enough
Metrics Insider, Pat LaPointe - Tuesday, March 30, 2010
Following is a sanitized version of an actual email from a C ...
- ADC Helps YouTube Market To Marketers
Online Media Daily, Gavin O'Malley - Sunday, March 28, 2010
Hoping to forge deeper ties with creative agencies, YouTube has tapped t ...
- Earth People To Marketers: 'Only Straight Talk, Please'
Online Spin, dave.b , Max Kalehoff - Friday, March 26, 2010
Like most people, I don't like marketing messaging that interrupts, distracts, exaggerat ...
- Saatchi Bros. Acquire Mobile Shop
Online Media Daily, Gavin O'Malley - Wednesday, March 24, 2010
M&C Saatchi on Wednesday agreed to acquire mobile marketing firm Inside Mobil ...
- Ready, Aim, Trade Show!
Email Insider, Neil Berman - Wednesday, March 24, 2010
It's springtime, which means it's open season for trade shows. With attendan ...
- Constant Contact Fills CFO Post - For Now
MediaDailyNews, David Goetzl - Tuesday, March 23, 2010
Constant Contact, the heavily marketed email service provider that is building i ...
- Mobile Marketer Placecast Raises $3 Million
Online Media Daily, - Tuesday, March 23, 2010
Mobile marketing platform Placecast has raised an additional $3 million in ventu ...
- Old, New Media Can Co-Exist For Marketers
Around the Net In Media, Fern Siegel - Monday, March 22, 2010
As more marketers turn to Web video, many are increasingly doing ...
- Just An Online Minute... Embracing The Irish Spirit And Spirits At O'MMA Global
Just An Online Minute, Kelly Samardak - Monday, March 22, 2010
Last week I traveled with the MediaPost events team (sales, marketing, IT. ...
- Ewanick To VP, Marketing Nissan
MediaDailyNews, - Friday, March 19, 2010
Joel Ewanick, a high-profile marketer at Hyundai, is moving to Nissan Nor ...
- Media First: Nielsen, eXelate Integrate On, Offline Data
MediaDailyNews, Wayne Friedman - Monday, March 15, 2010
Big online data exchange eXelate has struck a deal with Nielsen ...
- Targeting, Video and Social Networking Keys For Small Business Promotion in 2010
Research Brief, Jack Loechner - Tuesday, March 16, 2010
According to according to The "2010 Email Marketing Trends Study" by GetRespons ...
- Just An Online Minute... South By South What?
Just An Online Minute, Kelly Samardak - Friday, March 12, 2010
Next week I'm heading to San Francisco with the bloody-knuckled, sweaty-browed ( ...
- The Power of Integration
MediaDailyNews, Steph Sebbag - Thursday, March 11, 2010
In a world saturated with advertising and marketing messages, it is critic ...
- Testing SEO Article Marketing
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 10, 2010
Evidently, article marketing has become a highly debated topic, according to An ...
- What Pez Taught Me About Video Marketing
Video Insider, Matthew Shaw - Tuesday, March 9, 2010
I'm what you might call a second-generation marketer. My father started h ...
- WGN America Adds To Sales, Marketing Team
MediaDailyNews, - Friday, March 5, 2010
WGN America, Tribune's national cable, satellite and telco network is adding t ...
- Marketing On The Inside
Online Spin, dave.b , Max Kalehoff - Friday, March 5, 2010
Most companies spend a lot of time and money trying to mark ...
- Marketers Optimistic, But Budgets Remain Tight
MediaDailyNews, - Wednesday, March 3, 2010
A majority of senior-level marketing executives are optimistic about 2010, finds ...
- Mobile Marketing Firm Adenyo Closes $26.9 Million Financing
Online Media Daily, - Wednesday, March 3, 2010
Mobile marketing software maker Adenyo Wednesday announced raising $26.9 million in financi ...
- Preventing Premature Delegation
Metrics Insider, Pat LaPointe - Wednesday, March 3, 2010
When responsibility for selecting critical marketing metrics gets delegated by the C ...
- Industry Watch: Cuff Links
OMMA Magazine, Joan Voight - Monday, March 1, 2010
Is there anyone who grew up in America who thinks that bl ...
- Flip The Funnel
OMMA Magazine, - Monday, March 1, 2010
BOOK EXCERPT: It's time to set our sights on the very foundati ...