- Gregrian Named Warner TV CMO
Around the Net In Media, Fern Siegel - Wednesday, May 26, 2010
Lisa Gregorian has been promoted to executive vice president and chief marketi ...
- Extended Wear: Bridgestone Drives NHL Partnership
MediaDailyNews, Karl Greenberg - Wednesday, May 26, 2010
Bridgestone has signed a five-year deal extending its relationship with the Nation ...
- MEC Taps Eller For Marketing Post
MediaDailyNews, David Goetzl - Monday, May 24, 2010
A top MediaVest executive has shifted to MEC. Stephanie Eller takes t ...
- IAB Forms Multicultural Council
Online Media Daily, Gavin O'Malley - Monday, May 24, 2010
In an effort to identify key trends and behaviors among U.S. minoritie ...
- Measurement A Must To Improve Performance
Research Brief, Jack Loechner - Tuesday, May 25, 2010
According to the results of the 2010 Omniture Online Analytics Benchmark Surv ...
- Five Ways To Build On A Hit Video
Video Insider, Josh Spector - Tuesday, May 25, 2010
If you produce online videos, you've probably spent a lot of ti ...
- Yahoo Teams With Direct Marketer Valassis
Online Media Daily, - Friday, May 21, 2010
Direct marketing firm Valassis has struck a deal with Yahoo to acce ...
- Marketers Still Struggle To Match ROI With Campaigns
SearchBlog, Laurie Sullivan - Thursday, May 20, 2010
No doubt about it: Marketing is the last business unit to automa ...
- Brand Loyalty Suffers During Recession
Research Brief, Jack Loechner - Wednesday, May 19, 2010
According to the recent results of a comScore study on brand loyal ...
- FTC Asked To Probe Alcohol Marketing Online
Online Media Daily, Wendy Davis - Monday, May 17, 2010
Consumer watchdogs are questioning whether alcohol companies inappropriately target Web users und ...
- Looking To Energize Its Brand, MySpace Adds SVP of Marketing
Online Media Daily, Gavin O'Malley - Monday, May 17, 2010
MySpace has hired David Donegan as its new senior vice president ...
- NBC, Microsoft Team For Digital Marketing Effort
MediaDailyNews, Wayne Friedman - Thursday, May 13, 2010
Looking to improve its digital preseason marketing versus a year ago, N ...
- Your Ayes Tell Me Yes, Yes, But... The PR and Marketing Clash
Research Brief, Jack Loechner - Thursday, May 13, 2010
A Vocus "Snapshot of Integrated Communications" summary from March 10, 2010 ...
- More On Marketing In The Moment
Search & Performance Insider, Rob Garner - Wednesday, May 12, 2010
The last decade has been an age of connectedness for society a ...
- Newsflash: Biz Media Again Fooled By Bogus Research
Metrics Insider, Pat LaPointe - Tuesday, May 11, 2010
I continue to see a number of highly intelligent business editors coveri ...
- Yolles To CMO, McCann Midwest
MediaDailyNews, - Thursday, May 6, 2010
Barbara Yolles has been appointed executive vice president, chief marketing officer, f ...
- Olay Infomercial Hoping to Boost Trials
Raw, Nina Lentini - Friday, May 7, 2010
Women's Wear Daily reports that Procter & Gamble Co. has created ...
- Scripps Nixes Deal To Launch In India
MediaDailyNews, David Goetzl - Tuesday, May 4, 2010
Scripps Networks' proposed good times in India have gone sour. Scripps, whi ...
- Inbound Marketing Channels Deliver
Research Brief, Jack Loechner - Tuesday, May 4, 2010
According to the "State of Inbound Marketing Report" from Hubspot, as report ...
- Report: Marketers Limit Behavioral Targeting Due To Privacy Worries
Online Media Daily, Wendy Davis - Sunday, May 2, 2010
Marketers believe that behavioral targeting is effective but are holding back ...