- Nickelodeon Ups Sales, Marketing Execs
MediaDailyNews, Wayne Friedman - Friday, October 29, 2010
Nickelodeon is making changes with its digital and integrated marketing advertising executive ...
- Daniels Heads Biz Development For 9Threads
MediaDailyNews, - Thursday, October 28, 2010
9Threads, a new multimedia marketing agency specializing in the fashion, beauty a ...
- Kantar Launches Online Video Platform, Offers Real-Time Tracking, Syndication, Optimization
Online Media Daily, Gavin O'Malley - Wednesday, October 27, 2010
As the market for online video continues to expand, WPP research un ...
- Healthline Launches In-Text Advertising
Online Media Daily, Mark Walsh - Monday, October 25, 2010
Extending its ad opportunities directly into content, Healthline Networks has added ...
- MMS: The Other Mobile Video
VidBlog, Steve Smith - Tuesday, October 19, 2010
MMS or Multimedia Messaging Service, is the mobile medium that seems ...
- The Consumer And 'Habits'
Email Insider, editor , David Baker - Monday, October 18, 2010
Did you know that the unconscious mind controls 95% of human behavio ...
- No Cry For The Little Guy
Online Spin, Kendall Allen - Monday, October 18, 2010
Marketers, especially those digitally inclined, have tended to view the local small-busine ...
- HuffPo Names Gray Marketing Head
MediaDailyNews, - Wednesday, October 13, 2010
The Huffington Post site named Taylor Gray, former global head of bra ...
- Deceptive Marketing
Online Spin, Dave Morgan - Thursday, October 14, 2010
Today is going to be one of those columns where I g ...
- Outdoor Mixes It Up, Releases New Modeling Data To Prove Impact On Sales
MediaDailyNews, Joe Mandese - Monday, October 11, 2010
In what is likely the most comprehensive study of its kind, n ...
- FTC Proposes New Green Marketing Rules
Around the Net In Media, Fern Siegel - Friday, October 8, 2010
Aiming to clear up consumer confusion about "eco-friendly" products, the Federal Tra ...
- Subway Positions As Athletes' Training Choice
Marketing Daily, Karlene Lukovitz - Wednesday, October 6, 2010
Subway's latest marketing efforts, tied into the ING New York City Maratho ...
- Automakers Talk To Municipalities, Consumers About Electric Cars
Marketing Daily, Karl Greenberg - Wednesday, October 6, 2010
Sparks are flying as several automakers are trying to generate interest ...
- Thermador Rebranding Largest To Date
Marketing Daily, Karl Greenberg - Wednesday, October 6, 2010
Premium kitchen major appliance brand Thermador is in the midst of t ...
- Sirius XM Plans For Growth, Despite Competition
Marketing Daily, Erik Sass - Thursday, October 7, 2010
Satellite radio is facing growing competition from Internet radio and other kin ...
- Chipotle Rewards 'Horrible Food' Costumes
Marketing Daily, - Wednesday, October 6, 2010
To underline its message of fast food with "integrity," Chipotle Mexican Gri ...
- Lincoln, Delta, Brooks Brothers, Support Annual Regatta
Marketing Daily, - Wednesday, October 6, 2010
Several brands are getting behind the 46th annual Head of the Charle ...
- Howell To CEO, Saatchi & Saatchi X
MediaDailyNews, - Wednesday, October 6, 2010
Dina Howell, one of Procter & Gamble Co.'s top media and marketi ...
- Film Markets Favor TV, But Costs Continue To Rise
MediaDailyNews, Wayne Friedman - Wednesday, October 6, 2010
Movie media marketing costs keep growing, and will continue with television ...
- Merkle Launches Mobile Marketing Site
MediaDailyNews, - Wednesday, October 6, 2010
Merkle, a customer relationship marketing agency, has launched Mobile Marketing, a W ...
- FTC Guides Could Restrict Marketers' Environmental Claims
Online Media Daily, Wendy Davis - Wednesday, October 6, 2010
Marketers that use broad terms like "carbon neutral" or "green" in the ...
- Amex Shows How 'Change' Works For It
Marketing Daily, Nina Lentini - Tuesday, October 5, 2010
Mark Neirick, VP/GM of prepaid interactive with Amex, told attendees at Tuesday ...
- Taco Del Mar, Dr Pepper Co-Sponsor Contest
Marketing Daily, - Tuesday, October 5, 2010
The Taco Del Mar Baja-style Mexican restaurant chain and Dr Pepper a ...
- New HP Marketing SVP Says It's All About The Connection
Marketing Daily, Karl Greenberg - Tuesday, October 5, 2010
Richard Gerstein, HP marketing SVP, sees the future of HP in i ...
- Smirnoff Creates Own Reality TV Show
Marketing Daily, Karlene Lukovitz - Tuesday, October 5, 2010
Exemplifying both greater focus on multicultural marketing and spirit makers' increasing propensi ...
- Honda Supports 'Dreams' With Social Media
Marketing Daily, Karl Greenberg - Tuesday, October 5, 2010
Honda is launching a month-long social media campaign designed to drive peop ...
- EA Viral Campaign Features Suns' Nash
Marketing Daily, Aaron Baar - Tuesday, October 5, 2010
Steve Nash is known to many as a star basketball player. B ...
- Salvation Army Steps Up Drive For Cast-Offs
Marketing Daily, Sarah Mahoney - Tuesday, October 5, 2010
California's struggling economy has cut into donations to the Salvation Army, ...
- Coach, Luxottica Make Deal On Shades
Marketing Daily, - Tuesday, October 5, 2010
Coach says it has signed a deal with eyewear behemoth Luxottica Gro ...
- Charney Ducks Out Of Aflac, Jumps To CMO Of As Yet Undisclosed Company
MediaDailyNews, - Wednesday, October 6, 2010
Jeff Charney, the high-profile CMO of insurance marketer Aflac has left ...