- HD Radio Plans $100M Marketing Push In 2011
MediaDailyNews, Erik Sass - Tuesday, November 30, 2010
The HD Radio Alliance is nothing if not persistent. The consortium form ...
- Study: Brand-Loyal Smartphone Owners Ain't
Around the Net In Online Marketing, Gavin O'Malley - Monday, November 29, 2010
Sure to bring smiles to marketers' mouths -- and tears to the ...
- Just An Online Minute... Consumer Reports Reveals Naughty And Nice List
Just An Online Minute, Kelly Samardak - Tuesday, November 23, 2010
Consumer Reports threw a party last night. I know, a Consumer Repor ...
- Are Media Brands Ready To Be Brands?
MediaDailyNews, Ellen Oppenheim - Tuesday, November 16, 2010
For most of their existence, media companies defined themselves based on h ...
- SOV Is DOA
Metrics Insider, Pat LaPointe - Tuesday, November 16, 2010
One of the most popular measures of relative marketing effectiveness continues ...
- Diaper Conspiracy
Online Spin, dave.b , Max Kalehoff - Friday, November 12, 2010
Perhaps the biggest news in the Internet industry this week was Amazon.com ...
- Media Big Spur To Purchasing, TV Remains Key
MediaDailyNews, Wayne Friedman - Tuesday, November 9, 2010
Media's influence in general, and television's in particular, among "in-market" consumers ...
- The Media War For Tots
Around the Net In Media, Fern Siegel - Sunday, November 7, 2010
Preschoolers aged 2 to 5 spend an average of more than ...
- Mediabrands Making Magic, Reorganizes To Market It
Online Media Daily, Joe Mandese - Monday, November 8, 2010
Mediabrands Ventures, the expansionary division within Interpublic's Mediabrands division, has slightly reorganiz ...
- Taking A Bite Of Apple's Marketing Strategies
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 4, 2010
Nathan Hangen tells us seven lessons marketers can learn from Apple's marketi ...
- Meredith Creates Emerging Markets Group, Hints at New Acquisitions
MediaDailyNews, Erik Sass - Monday, November 1, 2010
Continuing its evolution into a cross-platform media and marketing operation, Meredith Cor ...
- Cross-Media Case Study: Happy Meals
OMMA Magazine, Joan Voight - Tuesday, November 9, 2010
"Integrity" is not exactly a word that rolls off the tongue. It ...