- Mobile Marketing Is Exploding, So Get A Strategy
Online Media Daily, David Berkowitz - Monday, January 31, 2011
2011 is the year that two key mobile trends will converge. Consume ...
- Razorfish: Facebook, Twitter Don't Make Customers Feel Valued
Online Media Daily, Mark Walsh - Monday, January 31, 2011
While marketers have flocked to social platforms like Facebook and Twitter, consume ...
- Qwiki To Connect Facebook, LinkedIn To Personal Info
Online Media Daily, Laurie Sullivan - Friday, January 28, 2011
Marketers wanting to create a comprehensive story about a product or servi ...
- NBCU/Comcast Readies For Mega-Marketing Packages
TVBlog, David Goetzl - Monday, January 31, 2011
Get ready for Ryan Seacrest to interview an animated bunny on E! ...
- Facebook As Marketing Tool: Bringing Producers And Programmers Together
MediaDailyNews, David Goetzl - Tuesday, January 25, 2011
For a decade, there has been at least lip service paid ...
- Small Businesses Planning Techie Marketing
Research Brief, Jack Loechner - Wednesday, January 26, 2011
According to the Ad-ology 2011 Small Business Marketing Forecast, small business owne ...
- Samuel Named CMO, Gravity
MediaDailyNews, - Friday, January 21, 2011
International content creation and brand communications company Gravity has named Bob Samu ...
- Distribution, User Experiences Critical To Marketing
MediaDailyNews, Tom Adamski - Thursday, January 20, 2011
Distribution has become a great differentiator in modern marketing. As the technolo ...
- SNY Renews TV, Marketing Partnership With New York Jets
Around the Net In Media, Fern Siegel - Thursday, January 20, 2011
SNY, the regional sports network, home to MLB's New York Mets, sign ...
- Emailvision Acquires Social Marketing Firm ObjectiveMarketer
Online Media Daily, Gavin O'Malley - Wednesday, January 19, 2011
As further evidence of social media's rising currency, email service provider Emailvisi ...
- Business Development and Marketing A Priority For Small Business
Research Brief, Jack Loechner - Wednesday, January 19, 2011
An overwhelming majority of small business owners plan to spend money ...
- Interactive Marketing of the Future: Digital Signage and Proximity Marketing
MediaDailyNews, Alex Romanov - Monday, January 17, 2011
What's the solution to rise above the white noise? Proximity marketing, ...
- Why Does Marketing Have To Be So Damned Hard?
Metrics Insider, Pat LaPointe - Tuesday, January 18, 2011
Fact: Failure rates in marketing are astronomically high. Only a small fracti ...
- Marathon Oil To Sell Its Refining And Marketing Arms
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 14, 2011
The largest refiner in the U.S. Midwest is set to sell i ...
- Consuegra To CMO, Forbes Media
MediaDailyNews, - Thursday, January 13, 2011
Jorge Consuegra has joined Forbes Media as chief marketing officer. Most recentl ...
- 2011: A Marketing Integration Odyssey
Online Spin, Joe Marchese - Tuesday, January 11, 2011
Most people in media or advertising would agree that good marketing strate ...
- Southwest Airlines Intros New Rewards Program
Marketing Daily, - Friday, January 7, 2011
Southwest Airlines is launching a new Rapid Rewards program, the carrier's freque ...
- Cunningham Leads Halo Client Services
MediaDailyNews, - Thursday, January 6, 2011
The Halo Group, a New York-based branding and marketing communications agency, hir ...
- ARF Appointments Signal Emphasis On Media Vs. Marketing
MediaDailyNews, Joe Mandese - Wednesday, January 5, 2011
The Advertising Research Foundation Tuesday tapped another long-time media research executive ...
- Organization Influence on Email Marketing Effectiveness
Research Brief, Jack Loechner - Wednesday, January 5, 2011
MarketingSherpa has conducted new research and comprehensively rewritten the 2011 Email Marketi ...