- Salesforce Buys Radian 6, Enhances Social Media Tools
Online Media Daily, Gavin O'Malley - Wednesday, March 30, 2011
Showing social media's vastly increasing influence, Salesforce.com on Wednesday announced a de ...
- Market Plastics? Even A Commodity Needs Love
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 30, 2011
Plastics companies are looking at new ways to market themselves and th ...
- Adult Swim, Pizza Hut Want Viewers To Create Spots
MediaDailyNews, Wayne Friedman - Thursday, March 24, 2011
Following up on bigger TV efforts where marketers get viewers to produ ...
- Gerber Joins ABC To Handle Sales, Marketing Cross-Platform
MediaDailyNews, David Goetzl - Thursday, March 24, 2011
Adam Gerber, who has ample experience on the traditional media side a ...
- Life Imitates Ad: Calif. Town Becomes 'Raisinets City'
MediaDailyNews, David Goetzl - Thursday, March 24, 2011
Sun Life Financial has been running a clever spot where a coup ...
- Marketing Insights: ARF To Establish NeuroStandards Project
MediaDailyNews, David Goetzl - Tuesday, March 22, 2011
As the promise of neuro-marketing research continues to intrigue marketers, many sti ...
- Peterzell To Head Ketchum's Entertainment Practice
MediaDailyNews, - Monday, March 21, 2011
Omnicom media relations agency Ketchum said marketing veteran Marcus Peterzell will he ...
- The ARF at 75: Championing the Role of Research in Advertising Effectiveness
MediaDailyNews, Robert Barocci - Friday, March 18, 2011
The Advertising Research Foundation has become a trusted forum to create a ...
- CheckPoints' Mark DiPaola Weighs In On Location-Based Marketing
Online Media Daily, Mark Walsh - Friday, March 18, 2011
CheckPoints has quickly emerged as a contender in the location-based marketing spac ...
- Project: WorldWide Acquires Partners + Napier
MediaDailyNews, - Thursday, March 17, 2011
Project: WorldWide, an independent, global agency network grounded in engagement marketing, acquir ...
- The Real Value of Facebook Ads -- Exploring the "Likeberg"
Online Media Daily, Justin Merickel - Thursday, March 17, 2011
While there is value in both upper- and lower-funnel metrics with Faceboo ...
- Southwest Enlists Dude Perfect For Sweeps
Marketing Daily, Tanya Gazdik - Thursday, March 17, 2011
The airline has teamed up with the internet basketball trick-shot artists, Du ...
- ReachMail: Email Marketers Should Focus On Mid-Day
Marketing Daily, - Thursday, March 17, 2011
Marketers strive to schedule email campaigns to appear in inboxes at t ...
- Hilton Unveils $25 Million Global Ad Campaign
Marketing Daily, Tanya Gazdik - Tuesday, March 15, 2011
The campaign, the first work for the brand from Publicis New Yor ...
- Westin Invites Consumers To 'Warm Up'
Marketing Daily, Tanya Gazdik - Sunday, March 13, 2011
The mobile campaign, which runs until April 1, places an expandable bann ...
- 'Super 8' Film Marketed On Twitter, Facebook
MediaDailyNews, Wayne Friedman - Friday, March 11, 2011
Looking to make it easier for prospective fans to share more entertainme ...
- Zoove Extends To Sprint, T-Mobile
Online Media Daily, Mark Walsh - Monday, March 14, 2011
Zoove, the company behind the StarStar dialing codes that marketers can u ...
- Half of Boomerangers Say I Want it Now
Research Brief, Jack Loechner - Friday, March 11, 2011
According to a new study by Luminosity Marketing, almost 2/3 of Boomera ...
- Youth Marketing Means Influencing The Influencers
MediaDailyNews, Wayne Friedman - Wednesday, March 9, 2011
Youth-targeted grassroots marketing can be a difficult job -- but not impossibl ...
- Mobile Rocks
Research Brief, Jack Loechner - Thursday, March 10, 2011
According to the comScore 2010 Mobile Year in Review report, mobile med ...
- TWC Launches Aggressive Marketing To Draw Video Customers
MediaDailyNews, David Goetzl - Tuesday, March 8, 2011
Comcast has invested heavily in trying to lure new customers. DirecTV h ...
- FTC Pushes Industry To Protect Consumer Privacy
MediaDailyNews, Wayne Friedman - Tuesday, March 8, 2011
David Vladeck, director of the bureau of consumer protection, Federal Trade Commissio ...
- Small Business Rushes to Social Marketing
Research Brief, Jack Loechner - Wednesday, March 9, 2011
MerchantCircle, the largest online network of local business owners in the natio ...
- Face Time: New App Reads Facial Responses, Boon To Marketers
Online Media Daily, Gavin O'Malley - Thursday, March 3, 2011
Tell us what you really think. Marketers have been trying to g ...
- Confessions Of (An Awful) Multi-Level Marketer
Marketing Daily - Top of the News, Thom Forbes - Wednesday, March 2, 2011
I've never told anyone -- ever -- about a little side professi ...
- Facebook Dragged Into Spa's Trademark Dispute
Online Media Daily, Wendy Davis - Tuesday, March 1, 2011
In January, Facebook allegedly shut down the Albany spa's page because ...