- Dos Equis Updates Packaging
Marketing Daily, Tanya Gazdik - Monday, October 31, 2011
Mexican beer brand Dos Equis is sprucing up the look of i ...
- WPP Creates Marketing School At Shanghai Art Academy
MediaDailyNews, Steve McClellan - Monday, October 31, 2011
In a bid to address the shortage of advertising and marketing tale ...
- Farmers Insurance Comes To Cityville
Marketing Daily, Tanya Gazdik - Friday, October 28, 2011
Farmers Insurance is launching another partnership with Zynga, this time via i ...
- SunTrust Launches Facebook Contest
Marketing Daily, Tanya Gazdik - Friday, October 28, 2011
SunTrust launches the "Classic Moments of Control" contest on its Facebook p ...
- 5 Valuable Remarketing Tips To Do Now
Online Media Daily, Craig Schinn - Monday, October 31, 2011
Remarketing is an extremely efficient tactic for many advertisers. Yet many advertise ...
- IMAX To Push Marketing, 'Sensory' Movie Experience
MediaDailyNews, David Goetzl - Thursday, October 27, 2011
IMAX, which bills itself as the purveyor of transcendent motion picture experience ...
- ANA: Despite Reservations, Marketers Increase TV Budgets
MediaDailyNews, Steve McClellan - Wednesday, October 26, 2011
Many marketers have increased their TV ad budgets since 2009. Yet tho ...
- Digitas Opens Mobile Retail Lab
Online Media Daily, Mark Walsh - Wednesday, October 26, 2011
Marketers will be able to use the Mobile Retail Showcase Digitas install ...
- HomeAway Selects GSD&M As AOR
Marketing Daily, Tanya Gazdik - Tuesday, October 25, 2011
HomeAway, Inc. has selected fellow Austin, Texas-based company, GSD&M, as its advertisi ...
- American Family Insurance Renews 'In Gayle We Trust'
Marketing Daily, Tanya Gazdik - Tuesday, October 25, 2011
American Family Insurance is launching a third season of the web seri ...
- Allstate Partners With Univision For Latin Grammy Sweeps
Marketing Daily, Tanya Gazdik - Tuesday, October 25, 2011
Allstate Insurance Co. and Univision have launched a national sweepstakes that wi ...
- Real-Time Affiliate Marketing Comes To In-Text Ads
Online Media Daily, Laurie Sullivan - Wednesday, October 26, 2011
Skimlinks plans to launch SkimWords 2.0 Wednesday. The platform provides affiliate lin ...
- How Mature Are Your Mobile Programs?
Online Media Daily, Mike Ricci - Tuesday, October 25, 2011
Mobile marketing maturity is recognizing that, with the increased capability of smartphon ...
- Google Bid-Per-Call Launches In AdWords
Online Media Daily, Laurie Sullivan - Tuesday, October 25, 2011
Advertisers that see phone calls as a valuable source for leads wi ...
- Jones To SVP, Time Inc. Digital
Online Media Daily, Gavin O'Malley - Monday, October 24, 2011
Jody Jones was named SVP, digital for the Time Inc. Lifestyle Grou ...
- Heineken Continues Rugby World Cup Sponsorship
Marketing Daily, Tanya Gazdik - Friday, October 21, 2011
Heineken has extended its contract as worldwide partner and official beer suppli ...
- Meredith Takes Stake in Iris, Unveils MXM
MediaDailyNews, Erik Sass - Friday, October 21, 2011
Meredith Corp. is continuing its strategic move into the agency business wi ...
- Yahoo Revamps Marketing Unit
Around the Net In Online Marketing, Fern Siegel - Friday, October 21, 2011
Yahoo is drastically rejiggering its marketing division, according to an internal me ...
- Virgin America Names Marketing VP
Marketing Daily, Tanya Gazdik - Thursday, October 20, 2011
San Francisco-based Virgin America has appointed Luanne Calvert as vice president ...
- UK Marketers Not Tracking Media Channels, Effectiveness
MediaDailyNews, Steve McClellan - Thursday, October 20, 2011
A survey of major UK marketers found most don't make efforts ...
- adMarketplace Reports 77% Rev Rise
Online Media Daily, Fern Siegel - Thursday, October 20, 2011
adMarketplace announced that third-quarter revenue grew 77% year over year, and 2 ...
- Public More Worried About Privacy Loss Than Terrorism
MediaDailyNews, Steve McClellan - Tuesday, October 18, 2011
A new study from McCann-Erickson has found that people around the glo ...
- Ad Partnerships Putting Strain On T&Cs
Online Media Daily, Laurie Sullivan - Tuesday, October 18, 2011
Partnerships give platform companies and ad agencies the ability to offer clien ...
- AOL Taps Balis To Head Sales, Marketing Strategy
Online Media Daily, Gavin O'Malley - Tuesday, October 18, 2011
AOL named Janet Balis as head of sales strategy, marketing and partnershi ...
- The Similarity Between Netflix & The Occupy Movement
Online Spin, Cory Treffiletti - Wednesday, October 19, 2011
In my very first marketing class at Syracuse U., I learned th ...
- Advertisers Miss Key Targets In Hispanic Market
MediaDailyNews, Steve McClellan - Monday, October 17, 2011
Carat USA, the Aegis Group media shop, has completed a detailed n ...
- Marketers: Mobile Social Networking Scores With Users
Online Media Daily, Mark Walsh - Friday, October 14, 2011
Social networking applications on mobile devices rate highly for reach, frequency a ...
- Group M's Gotlieb Muses On Future: Media Management Greatest Challenge
MediaDailyNews, Steve McClellan - Thursday, October 13, 2011
In the world of big media companies one thing is certain, sa ...
- MMA Publishes Location-Based Marketing Guide
Online Media Daily, Mark Walsh - Thursday, October 13, 2011
The Mobile Marketing Association has released a new white paper on location-bas ...
- Affiliate Marketing Tips
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 13, 2011
Rae Hoffman-Dolan provides insight on how marketers can make "a six figu ...