- Top 10 'Most Read' Stories Of 2011
Marketing Daily, Nina Lentini - Friday, December 30, 2011
- CPG Shopping Habits Reduced To Four Kinds of Trips
Research Brief, Jack Loechner - Thursday, December 29, 2011
Trip mix has shifted during the course of the economic downturn, b ...
- Social Media Impacts Business Value, Marketing Operations
Online Media Daily, Ekaterina Walter - Saturday, December 24, 2011
A recent Ogilvy study found social media has a strong impact ...
- Consumer Twists Shape Search Findings
Online Media Daily, Gavin O'Malley - Thursday, December 22, 2011
Perhaps more than any other factor, consumers' failure (or refusal) to differentia ...
- How Data From Social Media Will Impact Marketing
Online Media Daily, David Baker, Vivek Palan - Thursday, December 22, 2011
The challenge for marketers will be to sort through the complexity ...
- IAB Promotes Doty To EVP & CMO
Online Media Daily, Joe Mandese - Wednesday, December 21, 2011
The Interactive Advertising Bureau has promoted David Doty to executive vice preside ...
- Alcohol Marketers Embrace Digital, Raising Risk of Youth Exposure
Online Media Daily, Erik Sass - Monday, December 19, 2011
Noting the success of digital marketing efforts for alcohol brands, the Cent ...
- Marketers Beware: Why People Unfriend on Facebook
The Social Graf, Erik Sass - Tuesday, December 20, 2011
The squiggly red line under the word "unfriend" is MS Word remindi ...
- Video Ads, Brand Sales Enhanced By Visual Special Effects
Online Media Daily, Gavin O'Malley - Thursday, December 15, 2011
Ever wondered whether visual special effects (VFX) were only good for gussyi ...
- Current TV Taps NBC News' Hartnett To Head Marketing
MediaDailyNews, Wayne Friedman - Wednesday, December 14, 2011
Midsize news channel Current TV has made two senior-level marketing appointments. Form ...
- PLYmedia To Longtail Advertisers: 'How's Free, Is Free Cheap Enough For Your Ad Serving?'
Online Media Daily, Laurie Sullivan - Thursday, December 15, 2011
PLYmedia has developed an ad-serving platform that it will begin to ro ...
- Study: MediaMath, Turn Top DSP Vendors
Online Media Daily, Gavin O'Malley - Wednesday, December 14, 2011
Based on Forrester's 48-criteria evaluation, MediaMath, Turn, and DataXu led all D ...
- Marketers Need To Redefine 'Workplace'
MediaDailyNews, Mike Bloxham - Wednesday, December 14, 2011
The workplace presents additional challenges for measuring media consumption. People work bo ...
- Omnicom Names Adams CEO, DAS Group
MediaDailyNews, Steve McClellan - Tuesday, December 13, 2011
Omnicom has appointed Dale Adams as the new CEO of its Diversifi ...
- Expansion Through Consolidation: An Oxymoron That Just Might Make Sense
Online Media Daily, John Yang - Monday, December 12, 2011
Two inseparable entities are required for the success of any institution ...
- The Third Screen: Mobile in 2012
Online Media Daily, Chuck Martin - Thursday, December 8, 2011
The amount spent on mobile is projected to continue to increase, mu ...
- Email Is The New Social
Online Media Daily, David Goetzl - Wednesday, December 7, 2011
Social is the new email, which remains a critical marketing component f ...
- Mobile Marketing Ready To Rocket
Online Media Daily, Erik Sass - Tuesday, December 6, 2011
Mobile marketing is poised for dramatic growth in 2012, according to ...
- Augeo CEO: Rewards Boost Email Engagement
Online Media Daily, David Goetzl - Tuesday, December 6, 2011
Augeo Marketing CMO Ken Greer thinks email marketing has a lot ...
- SunTrust Launches Facebook Contest
Marketing Daily, Tanya Gazdik - Monday, December 5, 2011
SunTrust Launches Facebook Contest ...
- Companies Must Capitalize More On Social, Mobile To Drive Revs
On Media, Diane Mermigas - Friday, December 2, 2011
Initial indications that mobile e-commerce is driving holiday spending growth should ...
- Vitrue Unveils Facebook-Focused Mobile Tool
Online Media Daily, Mark Walsh - Thursday, December 1, 2011
Vitrue rolled out a new feature on its social marketing platform mea ...