- Fidelity Digital Campaign Aims To Provoke Thought
Marketing Daily, Tanya Gazdik - Tuesday, February 28, 2012
Fidelity Investments is focusing on thought-provoking insights generated by the firm's equit ...
- Bank Customers Defect Due To Fees, Poor Service
Marketing Daily, Tanya Gazdik - Monday, February 27, 2012
Fees are the main reason customers shop for a new primary ban ...
- Allstate CMO LaNeve Resigns
Marketing Daily, Tanya Gazdik - Monday, February 27, 2012
Mark LaNeve, Allstate Corp. senior executive vice president, agency operations and chi ...
- Why Settle For CPMs When Data Drives Long-Term Relationships?
Online Media Daily, Mike Rosen - Monday, February 27, 2012
Those trying to map media's future role in marketing share a m ...
- Verizon Targets Young Professionals
Marketing Daily, Tanya Gazdik - Thursday, February 23, 2012
Verizon is targeting what it calls "trend-setting young professionals" who live ...
- Advertisers Seek Alternatives To Agencies
Marketing Daily, Karl Greenberg - Wednesday, February 22, 2012
An annual review of website traffic and search criteria submitted to leadi ...
- Big Data, Shm-ig Data
Online Media Daily, - Thursday, February 23, 2012
Marketers are gathering more data than ever with new analytics tools, soci ...
- Nissan N.A. Gets New Marcomms Director
Marketing Daily, Karl Greenberg - Tuesday, February 21, 2012
Nissan North America has tapped Vinay Shahani to replace Bill Peffer ...
- Quixote Studios Names Halperin VP, Marketing
Online Media Daily, Fern Siegel - Tuesday, February 21, 2012
Quixote Studios has appointed Stuart Halperin vice president of marketing. ...
- Marketers Confront Ongoing Data, Metrics Challenges
Online Media Daily, Gavin O'Malley - Tuesday, February 21, 2012
Marketers face collective challenges when deciding on data metrics, brand tracking a ...
- Pro Sports Solve Social Media Puzzle
Marketing Daily, Karl Greenberg - Sunday, February 19, 2012
The challenge of social media for major league sports is how ...
- CMOs Becoming 'Marketing CEO Super-Species'
Marketing Daily, Karlene Lukovitz - Saturday, February 18, 2012
Based on in-depth interviews with 30 "game-changing" lead marketers at companies spanni ...
- Cabela's Expands, Rolls Out Smaller-Store Format
Marketing Daily, Sarah Mahoney - Saturday, February 18, 2012
Just in time for spring turkey season, outdoor outfitter Cabela's is unveili ...
- Tyson, Bud Light Team on March Madness Retail Promo
Marketing Daily, Karlene Lukovitz - Thursday, February 16, 2012
Tyson Wings and Bud Light are partnering on a retail promotion bei ...
- Florida Posts Record Tourism For 2011
Marketing Daily, Karl Greenberg - Thursday, February 16, 2012
Visit Florida, the state's official tourism marketing corporation estimates that 85.9 milli ...
- Tropicana Launches Focus On Less Juice, Higher Margins
Marketing Daily, Karlene Lukovitz - Wednesday, February 15, 2012
PepsiCo's Tropicana brand is focusing on developing products with "less juice, mo ...
- Digital Maven Bonin Bough Leaving PepsiCo For Kraft
Marketing Daily, Karlene Lukovitz - Tuesday, February 14, 2012
Bonin Bough, currently global director of digital and social media at PepsiC ...
- Making Noise: A Conversation With Combe's Tom Cunniff
MediaDailyNews, Bill Duggan - Wednesday, February 15, 2012
If you want to create mass awareness, there's nothing like TV. ...
- Caorunn Scottish Gin Looking For Bartenders
Marketing Daily, Karl Greenberg - Monday, February 13, 2012
Caorunn Small Batch Scottish Gin is looking for a few good, ...
- Kraft Twitter Promo Features Ted Williams
Marketing Daily, Karlene Lukovitz - Monday, February 13, 2012
Kraft Macaroni & Cheese is employing the "golden voice" of Ted Willia ...
- Spanfeller Hires Stone As SVP, Marketing
Online Media Daily, Mark Walsh - Monday, February 13, 2012
Former Digitas executive Jacqueline Stone has joined Spanfeller Media Group as SV ...
- JetBlue Plane Wears Red Sox Colors
Marketing Daily, Tanya Gazdik - Saturday, February 11, 2012
JetBlue has been the official airline of the Boston Red Sox sin ...
- New CMO: Arby's Planning Total Relaunch
Marketing Daily, Karlene Lukovitz - Friday, February 10, 2012
Arby's will see a complete overhaul in 2012's third quarter, including redesign ...
- Stonyfield Launches YoKids Greek; Ties In With Movie
Marketing Daily, Karlene Lukovitz - Friday, February 10, 2012
Stonyfield has launched YoKids Greek yogurt, and announced tie-ins with the ...
- CPG Marketers Need Better Shopper Strategies
MediaDailyNews, Steve McClellan - Friday, February 10, 2012
A new study from Booz & Company indicates that many consumer goo ...
- Continental Pushes Past Southwest In Customer Loyalty
Marketing Daily, Tanya Gazdik - Thursday, February 9, 2012
This week, "Marketing Daily" brings you exclusive coverage of the Brand Ke ...
- The Power of Price Metrics
MediaDailyNews, Lawrence S. Fried - Friday, February 10, 2012
In buying media, marketers tend to focus on CPM as a measu ...
- Corona Supports Cancer Research With Promo
Marketing Daily, Tanya Gazdik - Thursday, February 9, 2012
Coinciding with the college basketball tournament in March, patrons at thousands ...
- Rising Mobile Content Boon To Marketers
Online Media Daily, Mark Walsh - Wednesday, February 8, 2012
With the spread of smartphones, more people are embracing a range ...
- Bud Light Enlists Weego To Continue Buzz
Marketing Daily, Tanya Gazdik - Tuesday, February 7, 2012
Bud Light's Facebook page explains how "once just looking for an owne ...