- StarKist Boosting Marketing, Expanding Globally
Marketing Daily, Karlene Lukovitz - Thursday, March 29, 2012
StarKist tuna's strategic growth plan includes spending more on U.S. TV advertisi ...
- Walmart Credits Marketing For Recent Gains
Marketing Daily, Sarah Mahoney - Friday, March 30, 2012
In a presentation for investors, Walmart says its recent sales gains a ...
- Quaker Oats Man Gets A Makeover
Marketing Daily, Karlene Lukovitz - Thursday, March 29, 2012
The Quaker Oats Quaker man is looking a bit younger and trimm ...
- Government Data Initiative Utilizes Ad Industry Strategies
Online Media Daily, Laurie Sullivan - Thursday, March 29, 2012
The National Science Foundation and the National Institutes of Health announced ...
- Room For New Tactics From B2B Marketers
Research Brief, Jack Loechner - Friday, March 30, 2012
John DiStefano, Research Director of Crain's BtoB Magazine, notes that "... th ...
- Hearst Buys Stake In Stylus
MediaDailyNews, Erik Sass - Wednesday, March 28, 2012
In the last few years, big magazine publishers have been branching o ...
- Marketing Departments Suffer A Dearth Of Big Data
Research Brief, Jack Loechner - Thursday, March 29, 2012
According to the Columbia Business School and the New York American Marketi ...
- WWE Pins Flinn For Marketing
Marketing Daily, Karl Greenberg - Monday, March 26, 2012
Pro wresting marketing organization WWE has tapped Brian Flinn as SVP, marketin ...
- Propel Zero Launches Activity-Based Rewards
Marketing Daily, Karlene Lukovitz - Monday, March 26, 2012
PepsiCo's Propel Zero is driving awareness and trial by offering rewards ...
- Localized Creative Improves Click-Through Rates, Engagement
Online Media Daily, Gavin O'Malley - Monday, March 26, 2012
Across channels, consumers increasingly find ads with localized creative to be mo ...
- Building Your Own Brand Offline
Online Spin, Max Kalehoff - Tuesday, March 27, 2012
A few weeks ago, fellow OnlineSpin columnist Matt Straz described his resol ...
- Mindshare Taps Brooks As Global Marketing Director
MediaDailyNews, Steve McClellan - Friday, March 23, 2012
Mindshare Worldwide has appointed Greg Brooks to the new role of glob ...
- Marketers Can Capitalize On Women's Social Media Engagement
Online Media Daily, Steve McClellan - Friday, March 23, 2012
Among younger women ages 18 to 29, nearly two-thirds check social med ...
- Telling A Brand Story Through Transmedia
Search & Performance Insider, Derek Gordon - Monday, March 26, 2012
Transmedia marketing, in which a story is told across a variety ...
- Social Media Drives Small Biz Growth
Marketing Daily, Tanya Gazdik - Friday, March 23, 2012
Small businesses are increasingly using social media channels to connect with custome ...
- SAI Repositions Trollbeads Ad, Marketing Strategy
MediaDailyNews, Steve McClellan - Thursday, March 22, 2012
Trollbeads, the Copenhagen-based company, is considered to be one of the leadi ...
- Social Marketer Wildfire On Fire
Around the Net In Online Marketing, Gavin O'Malley - Thursday, March 22, 2012
Social marketing platform Wildfire has come a long way since it w ...
- Kraft Snacks Biz Now Mondelez International
Marketing Daily, Karlene Lukovitz - Wednesday, March 21, 2012
When Kraft Foods splits into two businesses later this year, the snac ...
- Drive Traffic To Website During Breaking News
Research Brief, Jack Loechner - Thursday, March 22, 2012
Optify, comparing Bing and Google and their algorithms around breaking news, h ...
- Hotels Use Websites To Grow Business
Marketing Daily, Tanya Gazdik - Wednesday, March 21, 2012
Hotel websites are increasing share of bookings in every quarter of 20 ...
- Marketer Concern: Email Hit By Problems, Inbox Rates Drop
Online Media Daily, Gavin O'Malley - Tuesday, March 20, 2012
Despite the rise of social networks and texting, marketers still rely ...
- Jiffy Lube Franchisee Loses Bid To Dismiss Text Spam Lawsuit
Online Media Daily, Wendy Davis - Monday, March 19, 2012
A federal judge has given the go-ahead to a lawsuit accusing Jif ...
- Social Scorer PeerIndex Gets $3M
Around the Net In Online Marketing, Gavin O'Malley - Monday, March 19, 2012
PeerIndex, a UK-based social influence marketing platform, has scored $3 million ...
- Undaunted, McDonald's Tries Another Meme
Marketing Daily, Karlene Lukovitz - Monday, March 19, 2012
Despite the recent backfire of McDonald's' recent hashtag-based campaign -- when ma ...
- Ascentive Agrees To $9.6M 'Scareware' Settlement
Online Media Daily, Wendy Davis - Friday, March 16, 2012
Software vendor Ascentive has agreed to pay $9.6 million to settle ...
- QR Codes: Marketers Like, Public Adoption Rising
Online Media Daily, Mark Walsh - Friday, March 16, 2012
Is anyone excited about QR codes besides marketers? According to Nielsen/McKinsey's repor ...
- 50 Brands Named 'Customer Service Champions'
Marketing Daily, Tanya Gazdik - Thursday, March 15, 2012
In the faltering economy, the importance of customer service has reached n ...
- State Farm Salutes Hero Dogs
Marketing Daily, Tanya Gazdik - Wednesday, March 14, 2012
State Farm is joining forces with the American Humane Association to celebra ...
- PepsiCo's Global Potato Chip Sales Top $10 Billion
Marketing Daily, Karlene Lukovitz - Wednesday, March 14, 2012
PepsiCo reports that sales for its global "Banner Sun" potato chip portfoli ...
- BelVita Makes the SXSW Music Scene
Marketing Daily, Karlene Lukovitz - Tuesday, March 13, 2012
As part of its U.S.-launch marketing blitz, Kraft's belVita breakfast biscuits bra ...