- Email Drives Social Media, Insiders Predict 'Huge Future'
Online Media Daily, David Goetzl - Thursday, April 26, 2012
CAPTIVA ISLAND, Fla. -- A top executive at email service provider WhatCoun ...
- Power: Ace Hardware Top Home Improvement Retailer
Marketing Daily, Tanya Gazdik - Wednesday, April 25, 2012
Ace Hardware ranked highest in customer satisfaction among home improvement retailers f ...
- California Walnuts Issues Facebook Health Challenge
Marketing Daily, Karlene Lukovitz - Monday, April 23, 2012
California Walnuts is running a Facebook contest to promote walnuts' health benefi ...
- Hershey Launching Low-Fat Chocolate
Marketing Daily, Karlene Lukovitz - Wednesday, April 25, 2012
Hershey announced that it's launching Hershey's Simple Pleasures, positioned as being "smoo ...
- AccuWeather, Amobee Team On Mobile Advertising
Online Media Daily, Mark Walsh - Wednesday, April 25, 2012
AccuWeather has struck a partnership with Amobee to use its mobile platfo ...
- Report: Food-Allergy Market's Only Begun To Grow
Marketing Daily, Karlene Lukovitz - Tuesday, April 24, 2012
The global market for food allergy/intolerance products will continue to explode, reachi ...
- BrightEdge, Twitter Team To Improve ROI
Online Media Daily, Laurie Sullivan - Wednesday, April 25, 2012
A new BrightEdge report details a 47% increase in engine rankings wh ...
- Forrester Rates Top 'Listening' Platforms/Vendors
Online Media Daily, Gavin O'Malley - Tuesday, April 24, 2012
Forrester evaluates enterprise "listening" vendors, broken down by product fit and custom ...
- Is Behavioral Targeting or A/B Testing Better For Business?
Online Media Daily, Andrea Fishman - Tuesday, April 24, 2012
Effective behavioral targeting requires both extensive knowledge about your consumers -- a ...
- New Social Nets Target Sports Fans, Amateur Athletes
The Social Graf, Erik Sass - Thursday, April 19, 2012
Sports and social media is a natural fit, given the communal natu ...
- Ikea, Henkel, P&G Win Gold Shopper Marketing Effies
Marketing Daily, Tanya Gazdik - Wednesday, April 18, 2012
Ikea, Henkel, and Procter & Gamble are the top winners of t ...
- Coca-Cola Sees 8% Q1 Profit Gain
Marketing Daily, Karlene Lukovitz - Tuesday, April 17, 2012
Coca-Cola's net income gained 8% in its fiscal Q1, driven by ...
- Hispanics Wield $1 Trillion+ Buying Power
MediaDailyNews, Erik Sass - Tuesday, April 17, 2012
Buying power of Hispanics is on track to hit $1.5 trillion ...
- Kraft's Top Europe Marketer To Leave
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 17, 2012
Daryl Fielding is to leave Kraft's Europe division after two and ha ...
- Kraft Drops Athenos Greek Yogurt Line
Marketing Daily, Karlene Lukovitz - Monday, April 16, 2012
After little more than a year in the market, Kraft Foods h ...
- CMOs: How To Cheat A Quick Death
Online Spin, Max Kalehoff - Tuesday, April 17, 2012
The marketing industry loves gossiping about the short tenures of chief marketi ...
- Chipotle, Creative Artists Win GRANDY For Video
Marketing Daily, Karlene Lukovitz - Friday, April 13, 2012
Chipotle Mexican Grill and CAA Marketing have won the 2012 GRANDY Awar ...
- Appeal of QSRs' Kids' Meals Declining
Marketing Daily, Karlene Lukovitz - Friday, April 13, 2012
Visits to fast-food restaurants in which kids' meals were purchased fell ...
- Doritos Locos Boost Taco Bell's Buzz
Marketing Daily, Karlene Lukovitz - Friday, April 13, 2012
Taco Bell's new Doritos Locos menu item appears to be driving ...
- Disney Channels Moves Loomis To New Marketing Position
MediaDailyNews, Wayne Friedman - Saturday, April 14, 2012
Disney Channels Worldwide has created a new marketing position to be head ...
- FTC: Alcoholic Bevs Must Supply Data For Ad Study
Marketing Daily, Karlene Lukovitz - Thursday, April 12, 2012
The Federal Trade Commission has ordered 14 major alcoholic beverage advertisers ...
- Moorhead To Dish CMO
MediaDailyNews, David Goetzl - Wednesday, April 11, 2012
As Dish Network looks to take advantage of its Blockbuster acquisition, broadba ...
- Drugfree.org Partners With Pharma Company
Marketing Daily, Tanya Gazdik - Tuesday, April 10, 2012
The Partnership at Drugfree.org is partnering with Mallinckrodt, the pharmaceutical business ...
- Madison Square Garden Taps Christie To SVP
Marketing Daily, Karl Greenberg - Tuesday, April 10, 2012
The Madison Square Garden Company has named Kevin Christie to the n ...
- Trident Targets Gen Y Emotions With First Global Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, April 10, 2012
Kraft Foods' Trident gum is launching its first global campaign, and maki ...
- Tags, Social Media Sustain Turner TV Brands
MediaDailyNews, Wayne Friedman - Tuesday, April 10, 2012
Steve Koonin, president of Turner Entertainment Networks, believes any association with t ...
- Brand Marketers: Combine Metrics To Measure Digital Efforts
Online Media Daily, Laurie Sullivan - Tuesday, April 10, 2012
While there's no "foolproof set of metrics for best quantifying the influen ...
- Online Ad Spend Rings Up $85 Bil, Mobile Web Aids Rise
Online Media Daily, Gavin O'Malley - Monday, April 9, 2012
Online advertising hit $84.8 billion in 2011, representing a 16% year-over-year increas ...
- Pet Food Shoppers Continue To Buy Premium
Marketing Daily, Tanya Gazdik - Sunday, April 8, 2012
Across all areas of the U.S. pet market, the net fallout fr ...
- Marketers Increase Search Budgets, Mobile Gets Uptick
Online Media Daily, Laurie Sullivan - Tuesday, April 10, 2012
Marketers spent 16% more on search budgets in Q1 in the U. ...