- Ex-Forrester Riley Opts Into AudienceScience As VP, Marketing
Online Media Daily, Laurie Sullivan - Friday, August 31, 2012
AudienceScience has appointed former Forrester Research analyst Emily Riley to vice preside ...
- Mobile Users Lack Loyalty
Marketing Daily, Tanya Gazdik - Thursday, August 30, 2012
Mobile phone users are likely to become vocal and active detractors ...
- Thacker To Chief Marketing Strategist, SHC DIrect
MediaDailyNews, Fern Siegel - Thursday, August 30, 2012
SHC Direct, a loyalty marketing company, named Bob Thacker as Chief Marketi ...
- Facebook Forecast Dips To $5 Billion
Online Media Daily, Gavin O'Malley - Thursday, August 30, 2012
Amid persistent marketer concerns -- and a clumsy public debut -- eMarket ...
- Pinterest Interest
Research Brief, Jack Loechner - Friday, August 31, 2012
A new survey by The Creative Group shows few organizations are rea ...
- Song Spoofs 'Celebrity Booze Endorsers'
Marketing Daily, Karlene Lukovitz - Tuesday, August 28, 2012
A new album of satiric songs from Harry Shearer ("The Simpsons," "Th ...
- Coke Sponsors Soccer Camp
Marketing Daily, Karlene Lukovitz - Tuesday, August 28, 2012
Coca-Cola will sponsor a branded soccer camp for boys and girls ...
- Travel Still Necessary For Doing Business
Marketing Daily, Tanya Gazdik - Monday, August 27, 2012
American business travelers still feel the need to have face-to-face meetings ...
- FirstBank Takes Over Denver
Marketing Daily, Tanya Gazdik - Friday, August 24, 2012
FirstBank has blanketed the city of Denver with a new takeover campai ...
- Applebee's Rolls Out Late-Night Entertainment
Marketing Daily, Karlene Lukovitz - Friday, August 24, 2012
Applebee's is rolling out late-night entertainment concept, dubbed "bee's Late Night," ...
- La-Z-Boy Back With Brooke
Marketing Daily, Karl Greenberg - Friday, August 24, 2012
La-Z-Boy is back with Brooke Shields as part of its effort ...
- Shopping Experiences Have DIstinct Digital Needs
MediaDailyNews, Stephanie Kovner-Bryant - Monday, August 27, 2012
As digital continues to evolve, we may see that not all shoppi ...
- Yahoo Names Savitt as New CMO
Raw, Mark Walsh - Monday, August 27, 2012
Yahoo on Monday announced hiring veteran marketing executive Kathy Savitt as i ...
- Corona Enlists Jon Gruden For Promo
Marketing Daily, Tanya Gazdik - Thursday, August 23, 2012
Corona Extra and Corona Light are teaming with football personality Jon Grud ...
- Kelley Blue Book: August Car Sales To Improve
Marketing Daily, Karl Greenberg - Thursday, August 23, 2012
August new-car sales will hit 1,273,000 units overall, an 18.7% increase fr ...
- Boston Market Reducing Salt
Marketing Daily, Karlene Lukovitz - Tuesday, August 21, 2012
Boston Market will reduce the salt in three of its signature me ...
- Quaker Chemical Touts The Human Factor
Marketing Daily, Karl Greenberg - Tuesday, August 21, 2012
Quaker Chemical Corporation is launching an integrated campaign, "It's what's inside th ...
- Marketing or Design Thinking?
MediaDailyNews, Mike Bloxham - Wednesday, August 22, 2012
As the trend toward greater consumer control and interaction around messages grow ...
- Outdoor Channel Taps Zlotnick As SVP, Marketing
MediaDailyNews, David Goetzl - Tuesday, August 21, 2012
The Outdoor Channel has added one of two senior executives it pla ...
- Gannett Acquires Blinq To Boost Social Marketing
Online Media Daily, Mark Walsh - Tuesday, August 21, 2012
Gannett Co. is acquiring social-media marketing firm Blinq Media to help bui ...
- MediaCom Markets Brand Pele For World Cup, Olympics
MediaDailyNews, Steve McClellan - Monday, August 20, 2012
With two of the world's biggest sporting events heading to Brazil ...
- Turner to Lead Product Management For BlogFrog
Online Media Daily, Fern Siegel - Monday, August 20, 2012
Marketing tech company BlogFrog selected Raviv Turner to lead product management f ...
- Booming Boomers
Research Brief, Jack Loechner - Tuesday, August 21, 2012
A new report by Nielsen, the "Most Valuable Generation," in collaboration wi ...
- Axe Urges Men To 'Fear No Susan Glenn'
Marketing Daily, Tanya Gazdik - Friday, August 17, 2012
Unilever's Axe brand has enlisted actor Max Greenfield for a six-episode W ...
- NASCAR Back With 'After The Lap'
Marketing Daily, Karl Greenberg - Friday, August 17, 2012
NASCAR is running a consumer program called "2012 NASCAR After The La ...
- HP Creates Mobile Business Unit, Tablets Are Focus
Online Media Daily, Laurie Sullivan - Friday, August 17, 2012
Hewlett-Packard has created a mobile business unit for consumer tablets, computers a ...
- Judge Allows Antitrust Lawsuit Against ICANN
Online Media Daily, Wendy Davis - Friday, August 17, 2012
In a closely watched case, a federal judge has ruled that t ...
- Flip.to Wants Hotel Guests To Share Experience
Online Media Daily, Zoe Mandese - Thursday, August 16, 2012
Flip.to, a marketing platform, is encouraging hotel guests to share their experienc ...
- Brands Could Benefit From Google Email Search Feature
Online Media Daily, Laurie Sullivan - Thursday, August 16, 2012
A Google feature that serves up related emails in search engine que ...
- Shatner's Negotiator Found Alive In Priceline Ad
Marketing Daily, Tanya Gazdik - Wednesday, August 15, 2012
After plunging off a bridge to his presumed demise in January, t ...