- Study: Global Consumers' Confidence Remains Cautious
MediaDailyNews, Wayne Friedman - Wednesday, October 31, 2012
Global marketers should note that global consumers' confidence is still improving ...
- Pharma Jumps On Social Media Bandwagon
Marketing Daily, Tanya Gazdik - Monday, October 29, 2012
More than 50% of leading pharma companies expect social networking, online vid ...
- Lexus LS: Locales, Lifestyle, Looks, Lickety-Split Performance
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
The new campaign for the 2013 Lexus touts performance, exotic locales a ...
- Cesar Canine Cuisine Spotlights Therapy Dogs
Marketing Daily, Tanya Gazdik - Monday, October 29, 2012
The Mars Petcare US brand is asking consumers to support these do ...
- GMR Marketing Opens Moscow Office
MediaDailyNews, Nina Lentini - Monday, October 29, 2012
GMR Marketing, the London-based global sports, entertainment and lifestyle marketing agency, h ...
- Scion To 'Motivate' Artists And Other Creatives
Marketing Daily, Karl Greenberg - Thursday, October 25, 2012
Toyota's Scion division is extending its "What Moves You" campaign with ...
- Ad Industry Discovering New Uses For M2M Communication
Online Media Daily, Laurie Sullivan - Thursday, October 25, 2012
A technology originally designed to help Google DoubleClick and ad servers supp ...
- Colgate-Palmolive Exec: Company Behind In Mobile Marketing
Online Media Daily, Steve McClellan - Thursday, October 25, 2012
Like many companies, Colgate-Palmolive's mobile marketing strategy isn't where it should b ...
- Austin Set For Retail-Spending Boom
MediaDailyNews, David Goetzl - Wednesday, October 24, 2012
A pair of Texas markets -- Austin and San Antonio -- a ...
- Gen Y Involved In Election, Key Ad Target
Online Media Daily, Gavin O'Malley - Tuesday, October 23, 2012
Along with gluing viewers to TVs and other media devices, the curre ...
- Closely Debuts Tracking App For Small Biz
Online Media Daily, Mark Walsh - Wednesday, October 24, 2012
Closely is introducing a free, new app for the iPhone and Andro ...
- Internet Radio Listeners Also Researching Products, Shopping
MediaDailyNews, Erik Sass - Monday, October 22, 2012
Among Internet radio listeners, 57% buy products online while listening, 56% resear ...
- Mobile Pros: Industry Yet To Be Optimized
Online Media Daily, Steve McClellan - Monday, October 22, 2012
From an advertising standpoint mobile's year has yet to come -- t ...
- PSV Eindhoven: 'Take My Manager...Please'
Online Media Daily Europe, Karl Greenberg - Monday, October 22, 2012
A new promotion around a soccer team - Netherlands' PSV Eindhoven ...
- What Obama-Romney Debates, Search Ads Have In Common
SearchBlog, Laurie Sullivan - Tuesday, October 23, 2012
Think of search ads this holiday season the same way you wou ...
- NYTVF Brand Connect Links Marketers To TV Development Projects
MediaDailyNews, Wayne Friedman - Friday, October 19, 2012
The 7-year-old New York Television Festival is looking to get marketers mo ...
- Lincoln Financial Encourages Retirement Savings
Marketing Daily, Tanya Gazdik - Friday, October 19, 2012
Lincoln Financial Group is encouraging Americans to save for their retirement throu ...
- How To Make Sense Of Data
Online Media Daily, Aaron Reinitz - Friday, October 19, 2012
Work is still required to interpret graphs and visual tools to understa ...
- Hello, Columbus
Mad Blog, - Wednesday, October 17, 2012
It could be the best brand makeover I've seen since I fir ...
- Motel 6 Launches Booking App
Marketing Daily, Tanya Gazdik - Tuesday, October 16, 2012
Motel 6 has launched a booking application on its Facebook fan pag ...
- Marketers: Beware Your Biases
Online Media Daily, Corey Guilbault - Wednesday, October 17, 2012
A basic tenet of marketing is to know your consumer well. Y ...
- 9Lives' Morris Latest Presidential Candidate
Marketing Daily, Tanya Gazdik - Sunday, October 14, 2012
Del Monte Foods' 9Lives cat food is jumping on the presidential ra ...
- Marketers Slow To Embrace Hispanic Digital Media
Online Media Daily, Steve McClellan - Friday, October 12, 2012
While 16% of the U.S. population is currently Latino, only 1% ...
- New Orleans' Visitor Spending Jumps 11%
Marketing Daily, Tanya Gazdik - Thursday, October 11, 2012
"As we plan our marketing approach for 2013, these first half ye ...
- Cutting Rosters: Clients Unhappy With Agency ROI, Performance
MediaDailyNews, Steve McClellan - Tuesday, October 9, 2012
A study from Avidan Strategies, an agency search consultant, shows just ov ...
- Mondelez fuses Oreo and Cadbury Dairy Milk
Around the Net In OMD Europe, Nina Lentini - Tuesday, October 9, 2012
Mondelez International, the snacks business spun out of Kraft Foods which ow ...
- Firsts: Lin Stumps For Volvo, Toyota Partners With HSN
Marketing Daily, Karl Greenberg - Monday, October 8, 2012
The Houston Rockets star Jeremy Lin may be off the NBA cou ...
- PepsiCo10: Some Results Thus Far
Marketing Daily, Karlene Lukovitz - Monday, October 8, 2012
PepsiCo10, PepsiCo's innovative incubator program for digital start-ups, has received a l ...
- Walmart, Amex Go Mobile With New Prepaid Card
Marketing Daily, Sarah Mahoney - Monday, October 8, 2012
Walmart, which has long positioned itself as a champion of the "unbanked ...
- CMO Council: Few Marketers Master Mobile
Online Media Daily, Mark Walsh - Tuesday, October 9, 2012
Nearly half (47%) of major brands are dissatisfied with the progress ...