- Lincoln To Run Social Sourced Ad In Super Bowl
Marketing Daily, Karl Greenberg - Thursday, January 31, 2013
Lincoln Motor Company has tapped three-time Super Bowl champion Emmitt Smith, hip-h ...
- Safeway, ExxonMobil Partner For Rewards Program
Marketing Daily, Tanya Gazdik - Wednesday, January 30, 2013
Safeway and ExxonMobil have teamed up to provide Safeway shoppers with ...
- Harley-Davidson Partners With Kid Rock
Marketing Daily, Karl Greenberg - Tuesday, January 29, 2013
Harley-Davidson today announced an exclusive partnership with musician Kid Rock, including ...
- TargetCast Taps ID Media's Bald For Marketing, Biz Dev
MediaDailyNews, Joe Mandese - Wednesday, January 30, 2013
Diana Bald has joined MDC Partners' TargetCast tcm unit as executive vi ...
- Stipple Monetizes Images In Facebook
Online Media Daily, Laurie Sullivan - Wednesday, January 30, 2013
Stipple released a Facebook feature Wednesday that allows brands to attach ima ...
- Dunkin' Runs Instagram, Twitter Sweeps
Marketing Daily, Karlene Lukovitz - Wednesday, January 30, 2013
Dunkin' Donuts is running an "UpgraDDe Your Sandwich" social media sweepstakes ...
- MMA Creating Mobile Coupon Ad Standard
Online Media Daily, Mark Walsh - Wednesday, January 30, 2013
The Mobile Marketing Association has released an updated primer on mobile couponi ...
- NFC Forum Aids Retail Industry
Online Media Daily, Laurie Sullivan - Wednesday, January 30, 2013
A special interest group formed by the standards body NFC Forum n ...
- Pedigree Enlists Miranda Lambert For Project
Marketing Daily, Tanya Gazdik - Monday, January 28, 2013
Grammy award-winner Miranda Lambert is teaming with Pedigree to launch a sear ...
- GMR Marketing To Merge With SportsMark
MediaDailyNews, Erik Sass - Monday, January 28, 2013
GMR Marketing, which specializes in sports, entertainment and lifestyle marketing, and SportsMa ...
- Hyundai Canada Touts Hybrid Sonata In SB
Raw, Karl Greenberg - Tuesday, January 29, 2013
For the second year in a row, Hyundai Auto Canada Corp ...
- Harley-Davidson Partners With Kid Rock
Raw, Karl Greenberg - Tuesday, January 29, 2013
Harley-Davidson today announced an exclusive partnership with musician Kid Rock, including ...
- Veterinarians: Cat Care Key To Growth
Marketing Daily, Tanya Gazdik - Sunday, January 27, 2013
Bayer HealthCare teamed up with the American Association of Feline Practitioners f ...
- Marketers Need To Better Align Search, Online Goals
Online Media Daily, Laurie Sullivan - Friday, January 25, 2013
Marketers need to better communicate how revenue acquisitions goals and results contribu ...
- Banks Offer More Cash Incentives
Marketing Daily, Tanya Gazdik - Thursday, January 24, 2013
Banks offered more cash incentives for new savings accounts in 2012, accordi ...
- 5 Ways To Turn Customers Into Content Marketers
Online Media Daily, Wendy Lea - Friday, January 25, 2013
A small business looking to scale without adding headcount, should consider leveragi ...
- Craft Beer Sales Continue To Rise
Marketing Daily, Tanya Gazdik - Wednesday, January 23, 2013
Despite the economic downturn, craft beers are defying recessionary trends with ...
- 1 In 5 Americans Say They've Used A QR Code
Marketing Daily, Karlene Lukovitz - Wednesday, January 23, 2013
A Pitney Bowes survey shows 19% of Americans have used a ...
- Email Driving Cross Channel Integration
Research Brief, Jack Loechner - Thursday, January 24, 2013
According to the Experian Marketing Services market survey addressing email acquisition a ...
- 'Hollywood Reporter' Names Magzanyan VP, Marketing
MediaDailyNews, Fern Siegel - Tuesday, January 22, 2013
The Hollywood Reporter named Anna Magzanyan vice president of marketing. ...
- Facebook Rolls Out Conversion Tracking Tool
Online Media Daily, Mark Walsh - Tuesday, January 22, 2013
Facebook on Tuesday launched a self-serve conversion measurement and optimization tool f ...
- Nixon Heads EMEA For 202 Communications
MediaDailyNews, Fern Siegel - Monday, January 21, 2013
202 Communications, a marketing communications agency specialized in supporting technology suppliers ...
- Failure To Master Online Data Costs Marketers Profits
Online Media Daily, Laurie Sullivan - Monday, January 21, 2013
Some 57% of marketers agree that data drives higher conversion rates, a ...
- Crave Online, Spike Team To Promote Bellator
Online Media Daily, Gavin O'Malley - Monday, January 21, 2013
In an effort to build more buzz around Bellator Fighting Championships, ...
- Online Landscape: Marketers Should Watch Google, Macro Trends
Online Media Daily, Laurie Sullivan - Friday, January 18, 2013
Marketers increased ad budgets during the holidays and saw higher returns ...
- Organic Food Chain Bars Products Using Cartoon Characters
Marketing Daily, Karlene Lukovitz - Thursday, January 17, 2013
MOM's Organic Market, a 10-store chain in the Washington, D.C./Baltimore area, sa ...
- Boomers Up Restaurant Visits; Millennials Cut Back
Marketing Daily, Karlene Lukovitz - Wednesday, January 16, 2013
Baby Boomers and their seniors are making more visits to every segme ...
- Jamba Launches Kids Meal With NYC Parade
Marketing Daily, Karlene Lukovitz - Tuesday, January 15, 2013
West Coast-based Smoothie chain Jamba Juice recently promoted the launch of i ...
- Pet Market Includes More Than Dogs, Cats
Marketing Daily, Tanya Gazdik - Monday, January 14, 2013
It's not just dogs and cats who rule the roost. American p ...
- United Airlines Offers Baggage Delivery
Marketing Daily, Tanya Gazdik - Sunday, January 13, 2013
United Airlines is launching a baggage delivery option that allows customers ...