- WPP Buys Turkish, South African Agencies
MediaDailyNews, Steve McClellan - Thursday, February 28, 2013
WPP made further inroads into the Turkish and South African markets th ...
- The 2013 OnMedia 100 Top Companies
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 28, 2013
This year's OnMedia100 top companies -- plus 30 to watch -- represe ...
- App Marketing Costs Fall As Downloads Climb
Online Media Daily, Mark Walsh - Wednesday, February 27, 2013
The cost to acquire app users fell 7% in January, as t ...
- Hiring (or Not) & Planning For Mobile Marketing
Research Brief, Jack Loechner - Thursday, February 28, 2013
According to Aquent, in a Forrester Consulting commissioned study, to evaluate h ...
- BAA Names Kaufman VP, Marketing
MediaDailyNews, Fern Siegel - Tuesday, February 26, 2013
The Brand Activation Association, formerly the Promotion Marketing Association, named Mike Kaufm ...
- Sheba Cat Food Embraces Sustainability
Marketing Daily, Tanya Gazdik - Monday, February 25, 2013
Mars Petcare brand Sheba Entrees for Cats is making sustainability a priori ...
- Mindshare Ups Minero To Run Content Strategy Practice
MediaDailyNews, Steve McClellan - Monday, February 25, 2013
WPP media agency Mindshare has formed a new content marketing and strateg ...
- Samuel Adams To Launch Boston Lager In Cans
Marketing Daily, Tanya Gazdik - Sunday, February 24, 2013
The Boston Beer Co. has spent two years doing sensory research th ...
- Greenies, Banfield, PetSmart Join For Event
Marketing Daily, Tanya Gazdik - Sunday, February 24, 2013
Participating PetSmart stores will host Pet Dental Checkup Days March 2 a ...
- Digital Impacts Symbiosis Between Media, Marketing
Around the Net In OMD Europe, Nina Lentini - Wednesday, February 20, 2013
The evolving digital landscape is "fundamentally changing" the symbiotic relationship between med ...
- Alamo Targets Broader Audience
Marketing Daily, Tanya Gazdik - Wednesday, February 20, 2013
Enterprise Holdings' Alamo Rent A Car is introducing the new Web-based Ala ...
- Digitaria Hires Freye As VP, Marketing
Online Media Daily, Fern Siegel - Wednesday, February 20, 2013
Digitaria has hired Robyn Freye as vice president of marketing. Previously, s ...
- Twitter Opens Up Advertising API
Online Media Daily, Mark Walsh - Wednesday, February 20, 2013
Twitter has announced the long-awaited opening up of its Ads API, ...
- Better Returns: Marketers Must Factor In Tech Costs
Online Media Daily, Laurie Sullivan - Thursday, February 21, 2013
Many marketers have become the primary buyer of new technology for the ...
- MDC Revenue Up 14% In 2012; Organic Growth Up 8.4%
Raw, Steve McClellan - Thursday, February 21, 2013
Agency holding company MDC Partners reported a 16% revenue gain in t ...
- Shopzilla Launches Aisle A, Audience-Targeting Division
Online Media Daily, Gavin O'Malley - Tuesday, February 19, 2013
Comparison-shopping site Shopzilla debuted a new media solutions and audience-targeting division. Nam ...
- MMA Adds Board Members
Online Media Daily, Mark Walsh - Tuesday, February 19, 2013
The Mobile Marketing Association has appointed several new board members to fi ...
- Internet Key Influence On Purchases
Online Media Daily, Mark Walsh - Tuesday, February 19, 2013
The Internet plays an important role in influencing new product purchases, especial ...
- Slow Economic Growth WIll Pressure Advertisers To Maximize ROI
MediaDailyNews, Steve McClellan - Friday, February 15, 2013
The world's richer economies, including the U.S. and the UK, can expe ...
- Sapient Revs Up 10%, Positive Outlook For 2013
Online Media Daily, Steve McClellan - Thursday, February 14, 2013
Boston-based marketing services and consulting company Sapient reported a nearly 12% reven ...
- Scaling Content: Marketers Must Adapt To Ecommerce, MCommerce Shifts
Online Media Daily, Laurie Sullivan - Thursday, February 14, 2013
Smartphones and tablets now drive one out of every three minutes spe ...
- Marketers Advised To Ramp Up Mobile, Key To Expansion
Online Media Daily, Mark Walsh - Thursday, February 14, 2013
Marketers would do well to ramp up investment in mobile this yea ...
- Pet Owners Love Valentine's Day
Marketing Daily, Tanya Gazdik - Wednesday, February 13, 2013
Pet owners are more likely to celebrate Valentine's Day, according to Exponenti ...
- Maxus Taps Stokes As Global Business, Marketing Director
MediaDailyNews, Steve McClellan - Wednesday, February 13, 2013
WPP's Maxus has tapped Richard Stokes for the role of global n ...
- Brands Profit By In-Store, Word-Of-Mouth Marketing
MediaDailyNews, Wayne Friedman - Wednesday, February 13, 2013
Getting awareness for one's brand is still a tricky formula. But t ...
- Facebook PMD Applicants On Hold Pending New Criteria
Online Media Daily, Mark Walsh - Wednesday, February 13, 2013
Facebook has closed its Preferred Marketing Developer (PMD) program to new applican ...
- Coke To Air Open-Sourced V-Day Ad On 'American Idol'
Raw, Karlene Lukovitz - Thursday, February 14, 2013
Coca-Cola is scheduled to air a special, "open-sourced" Valentine's Day ad tonig ...
- Purina Debuts Spot During Westminster Show
Marketing Daily, Tanya Gazdik - Tuesday, February 12, 2013
Purina Pro Plan dog food debuted a consumer-generated TV spot during o ...
- Silverpop, EPIServer Integrate Platforms
Online Media Daily, Laurie Sullivan - Tuesday, February 12, 2013
Silverpop partnered with EPIServer to improve content delivery and targeting. ...
- Trojan Takes A New Spin On Sex Ed
Marketing Daily, Tanya Gazdik - Monday, February 11, 2013
Trojan is marking Condom Awareness Week with an innovative promotion. The compa ...