- Anti-Smoking Effort Offers Support To 'Quitter In You'
Marketing Daily, Tanya Gazdik - Sunday, June 30, 2013
The American Lung Association and WellPoint Inc. are partnering to help smoke ...
- Palace Resorts Invites Guests To 'Live the Palace Life'
Marketing Daily, Tanya Gazdik - Thursday, June 27, 2013
Palace Resorts' 'Live the Palace Life' campaign focuses on the different aspec ...
- FTC Targets Mortgage Investors Corporation
Marketing Daily, Tanya Gazdik - Thursday, June 27, 2013
Mortgage Investors Corporation, one of the nation's leading refinancers of veterans’ ho ...
- Feeling OTT Pressure, Cable In A Hurry to Develop Better Set Top Boxes
Around the Net in Video, P.J. Bednarski - Thursday, June 27, 2013
Cable operators are excited about the Reference Design Kit, or RDK--described ...
- Marketing Pros Focus On Cost Control, ROI
MediaDailyNews, David Goetzl - Wednesday, June 26, 2013
A survey from the Association of National Advertisers indicates that procurement professiona ...
- RadiumOne Taps Bader As CMO
Online Media Daily, Mark Walsh - Wednesday, June 26, 2013
Veteran agency executive and mobile expert Eric Bader is joining social data-driv ...
- Using What You Know To Power What You Do (No Buzzwords Allowed)
Online Spin, Cory Treffiletti - Wednesday, June 26, 2013
There's a theme in marketing today that can be summarized very succinctl ...
- Hampton Targets Millennial Travelers
Marketing Daily, Tanya Gazdik - Monday, June 24, 2013
Hampton Hotels is targeting Millennial travelers in a campaign that includes ...
- Instagram Video Seems to Be an Instant Hit
Around the Net in Video, P.J. Bednarski - Monday, June 24, 2013
Instagram’s newly-released video feature received a warm welcome from its users ...
- Pure Tells Consumers To 'Love Your Insurance'
Marketing Daily, Tanya Gazdik - Monday, June 24, 2013
Pure, an insurance company that caters to high net-worth individuals, is launchi ...
- WPP Creates Geometry Global, New Retail Activation Agency
Online Media Daily, Steve McClellan - Friday, June 21, 2013
WPP has bundled several existing activation specialist units together to create ...
- Social Media Helps Marketers Capitalize On Events, Consumer Reactions
Online Media Daily, David Goetzl - Friday, June 21, 2013
AEG Global's Scott Carlis said the trick about marketing is to monit ...
- Pacifico Highlights Surfer Origins
Marketing Daily, Tanya Gazdik - Thursday, June 20, 2013
Pacifico is highlighting its surfer roots in its latest creative. The pilsner-sty ...
- CMOs Lack Knowledge To Measure Customer Experience
Online Media Daily, Laurie Sullivan - Thursday, June 20, 2013
Some 90% of marketing heads participating in a recent survey take responsibili ...
- Nielsen Studies 'Multi-Sensory' Differences Between Young and Old
VidBlog, P.J. Bednarski - Friday, June 21, 2013
When Boomers sometimes say they can't understand how Millennials use the We ...
- Deending on How You Count Apple, Netflix Dominate Pay Online Video
Around the Net in Video, P.J. Bednarski - Thursday, June 20, 2013
If you're counting downloads, iTunes has 67% share; if you're counting subscripti ...
- Hasbro Launches Nerf Dog
Marketing Daily, Tanya Gazdik - Thursday, June 20, 2013
Hasbro Inc. is partnering with Gramercy Products, Inc. to launch Nerf Do ...
- Taco Bell To Test 'Protein Power' Menu
Marketing Daily, Karlene Lukovitz - Wednesday, June 19, 2013
Taco Bell is going for a healthier profile by testing a n ...
- You'll Find Hispanic Viewers On Smartphones
Around the Net in Video, P.J. Bednarski - Wednesday, June 19, 2013
A study from Centris says in the past month, 62% of Hispan ...
- XBox One Rules Gets Military Players Ready to Declare War on Microsoft
Around the Net in Video, P.J. Bednarski - Monday, June 17, 2013
Microsoft has 'alienated the entire military' with its mandatory online policies. Writi ...
- There's A Reaction Video Of You Reading This Headline
Around the Net in Video, P.J. Bednarski - Monday, June 17, 2013
No, not really. This is a story about reaction video of "Hobbi ...
- United Donates Miles To Make-A-Wish
Marketing Daily, Tanya Gazdik - Sunday, June 16, 2013
United Airlines is donating one million MileagePlus miles to Make-A-Wish. The donatio ...
- A New JW Player Is Making Its Push for Mobile Use
VidBlog, P.J. Bednarski - Monday, June 17, 2013
The ubiquitous JW Player has made enhancements that should make it mo ...
- Can Verizon Make Redbox Compete with Netflix?
Around the Net in Video, P.J. Bednarski - Friday, June 14, 2013
Its Redbox Instant online streaming subscription is cheaper, but price isn't t ...
- Miller64 Launches Web Series
Marketing Daily, Tanya Gazdik - Friday, June 14, 2013
MillerCoors' Miller64 has launched "The Sub," a five-episode digital series where superst ...
- Would You Sing In Front of Your Hometown?
VidBlog, P.J. Bednarski - Friday, June 14, 2013
That's the question the Council Bluffs, Iowa daily newspaper, is testing wi ...
- Schwab Effort Includes Letter From Founder
Marketing Daily, Tanya Gazdik - Wednesday, June 12, 2013
Charles Schwab is replacing its long-time "Talk to Chuck" tagline with "O ...
- Flores Named VP Hispanic Marketing, Sales For Sirius XM
MediaDailyNews, Fern Siegel - Wednesday, June 12, 2013
Sirius XM Radio named Frank Flores as vice president of Hispanic marketi ...
- Dispop Debuts Ad Design Platform
Online Media Daily, Gavin O'Malley - Wednesday, June 12, 2013
Following other "crowdsourced" ad agencies, Dispop this week is rolling out ...
- JetBlue Airways Partners With Random House
Marketing Daily, Tanya Gazdik - Tuesday, June 11, 2013
JetBlue Airways is partnering with Random House for its third annual So ...