- Average Tablet CPC Moves Closer To Desktop
Online Media Daily, Laurie Sullivan - Friday, August 30, 2013
The average cost per click for paid-search campaigns running on tablets shou ...
- Monterey County Announces New Branding Effort
Marketing Daily, Tanya Gazdik - Thursday, August 29, 2013
The Monterey County Convention and Visitors Bureau unveiled a new brand campai ...
- The Case For Small Data
MAD, Claudia Caplan - Thursday, August 29, 2013
Right now, Big Data is, well, big. But we shouldn't lose sig ...
- Purina One Invites Food Bowl Creativity
Marketing Daily, Tanya Gazdik - Wednesday, August 28, 2013
Purina One is calling on cat lovers to create and share do-it-yourse ...
- App Marketing Costs Rise 20% In July
Online Media Daily, Mark Walsh - Thursday, August 29, 2013
Mobile app marketing costs jumped 20% to $1.80 per loyal user ...
- Denny's Omelette Promo Helps No Kid Hungry Cause
Raw, Karlene Lukovitz - Thursday, August 29, 2013
Denny's is supporting Share Our Strength's "No Kid Hungry" program as pa ...
- Courtyard by Marriott Caters To NFL Fans
Marketing Daily, Tanya Gazdik - Wednesday, August 28, 2013
Courtyard by Marriott is kicking off its third year as the offici ...
- CMOs, CIOs Disconnect On IT Issues, Impacting Company Success
Online Media Daily, Laurie Sullivan - Tuesday, August 27, 2013
CMOs and CIOs don't see eye-to-eye on IT priorities, creating obstacles acro ...
- Electronic Arts COO Says Every Video Game Must Now Have An Online Component
Around the Net in Video, P.J. Bednarski - Tuesday, August 27, 2013
Electronic Arts COO Peter Moore states it plainly: Speaking to
Engadget ... - American Express Highest In Customer Satisfaction
Marketing Daily, Tanya Gazdik - Sunday, August 25, 2013
American Express ranks highest in credit card customer satisfaction for a seven ...
- Report: Marketer Confidence Level Grows; Budgets Not So Much
MAD, Steve McClellan - Friday, August 23, 2013
New research from the World Advertising Research Center shows that the confiden ...
- Small Businesses Blame Bad Marketing For Not Addressing Critical Needs
Online Media Daily, Gavin O'Malley - Thursday, August 22, 2013
Nationwide, small businesses are struggling, and many are blaming bad marketing f ...
- Wendy's' 'Pretzel Love Songs' Videos Draw 80 Million+ U.S. Views
Raw, Karlene Lukovitz - Friday, August 23, 2013
Wendy's' series of videos showing mostly not-well-known performers singing love paens ...
- RB To Discontinue Freshmatic Ultra Refill Ad Claims
MAD, Steve McClellan - Thursday, August 22, 2013
The company's ad revisions come after complaints by competitor SC Johnson a ...
- The Marketing Classic Few Marketers Have Read
Search & Performance Insider, Gord Hotchkiss - Thursday, August 22, 2013
It may be the best book you'll ever read on marketing, b ...
- Holiday Inn Invites Guests To 'Change View'
Marketing Daily, Tanya Gazdik - Tuesday, August 20, 2013
IHG's Holiday Inn brand is launching a multimillion campaign with the the ...
- Coors Light Rewards Those Who 'Refresh Their Night'
Marketing Daily, Tanya Gazdik - Monday, August 19, 2013
Coors Light is asking fans across seven cities in the Northeast ...
- Relax, Have A Nice Refreshing Can
Mediapsssst, Staff Report - Tuesday, August 20, 2013
Is it possible for a beer can to be "refreshing?" Not t ...
- Pharma Should Leverage Sales, Promo Resources
Marketing Daily, Tanya Gazdik - Sunday, August 18, 2013
With the pressure to reduce budgets mounting within both the pharmaceutical a ...
- How Long Is Too Long?
Research Brief, Jack Loechner - Monday, August 19, 2013
According to an Ifbyphone benchmarking analysis of how to best handle cal ...
- AMD CMO ABC: P2P + B2B x OEM = ROI
MAD, Joe Mandese - Friday, August 16, 2013
As the new CMO of AMD Colette LaForce is starting with t ...
- JetBlue Partners With British Airways
Marketing Daily, Tanya Gazdik - Friday, August 16, 2013
JetBlue Airways and British Airways announced an interline agreement to connect t ...
- Viacom's Fortner Joins MediaCom To Ramp Up Innovation
MAD, Steve McClellan - Thursday, August 15, 2013
Fortner is tasked with heading the agency's effort to fuse creativity, med ...
- Mazda Racers Set To Compete
Marketing Daily, Tanya Gazdik - Thursday, August 15, 2013
Mazda will celebrate its racing heritage this weekend at one of t ...
- Maybe We Need More Skin In The Game
Search & Performance Insider, Gord Hotchkiss - Thursday, August 15, 2013
I think our world, -- or, more specifically, our marketplace -- ...
- Comms Planning Pioneer John Harlow Has Died
MAD, Steve McClellan - Tuesday, August 13, 2013
The 45-year-old agency and marketing veteran was a co-founder of Naked Communicati ...
- Global Marketing Research Holds Its Own
Marketing Daily, Tanya Gazdik - Tuesday, August 13, 2013
The global marketing research industry fared better than expected in 2012, propell ...
- Burgoon Appointed VP, Ops For Tapad
Online Media Daily, Fern Siegel - Tuesday, August 13, 2013
Tapad, a cross-device marketing technology company, named Matthew Burgoon as vice preside ...
- Record Email Opens Driven By Mobile and Targeting
Research Brief, Jack Loechner - Wednesday, August 14, 2013
According to an eMarketer report, Email Benchmarks: Key Metrics and Trends f ...
- Sorrell On Strategy, Publicom And The 'Washington Kindle'
MAD, Steve McClellan - Tuesday, August 13, 2013
Is Publicom a strategic leap backwards? And how can a digital med ...