- CMOs: Buy Your CIOs Lunch; Make It A Regular Date
MAD, David Norton - Monday, September 30, 2013
According to a recent survey as a CMO you're probably not spendi ...
- Sam Adams Tops In Brand Rankings
Marketing Daily, Tanya Gazdik - Sunday, September 29, 2013
American craft and global-based brands dominate both the top five overall consum ...
- Is Marketing Research Dead?
Marketing Daily, Allen DeCotiis - Friday, September 27, 2013
How do research and marketing professionals recapture the growth of our industr ...
- Allstate Intros 'Mayhem' To Twitter, Instagram, Vine
Marketing Daily, Tanya Gazdik - Friday, September 27, 2013
Allstate is dropping Mayhem all over Twitter via @Mayhem. Built on spontaneo ...
- Flo Sits Out Progressive Brand Spot
Marketing Daily, Tanya Gazdik - Wednesday, September 25, 2013
Progressive has launched a new brand extension that's unlike anything consumers ha ...
- Marketers Missing The Boat With Black Audiences
Marketing Daily, Tanya Gazdik - Wednesday, September 25, 2013
With a current buying power of $1 trillion that is forecast ...
- A New Era at the Advertising Research Foundation
MediaDailyNews, Gayle Fuguitt - Wednesday, September 25, 2013
The consumer is in charge - we know that. What's news tod ...
- Marketing Requires A Childlike Heart
Social Media Insider, Bryan Boettger - Wednesday, September 25, 2013
Bryan writes a poem about the need to keep a childlike attitu ...
- Five 'Bigs' To Make Marketing Matter
MAD, Scott Gillum - Tuesday, September 24, 2013
The time for going big is now. In Forrester's recent B2B "CMO ...
- Waverly New Ads Feature Snoopy
Marketing Daily, Tanya Gazdik - Tuesday, September 24, 2013
Home brand Waverly is featuring Snoopy and the Peanuts gang in i ...
- Time Warner Cable Creates Marketing Unit: TWC Media Ads Everywhere
MediaDailyNews, Wayne Friedman - Monday, September 23, 2013
Time Warner Cable has started up a new unit where marketers c ...
- Flipboard Nabs Another $50M
Around the Net In Online Marketing, Gavin O'Malley - Monday, September 23, 2013
Flipboard has reportedly raised an additional $50 million in new funding l ...
- Carnival Cruise Launches $25 Million-Plus Effort
Marketing Daily, Tanya Gazdik - Monday, September 23, 2013
Carnival Cruise Lines is launching a $25 million-Plus national advertising campaign featuri ...
- United Airlines Continues To 'Fly The Friendly Skies'
Marketing Daily, Tanya Gazdik - Monday, September 23, 2013
The new campaign includes network, cable and spot television, radio, magazine, newspape ...
- Youth Engagement On Facebook Linked To Purchases, Recommendations
Online Media Daily, Mark Walsh - Friday, September 20, 2013
Teens who engage with brands on Facebook are more likely to ha ...
- Y&R Study Reveals Consumers' Hidden Side
Marketing Daily, Tanya Gazdik - Wednesday, September 18, 2013
Consumers hide their motivations. Although they claim that achieving "meaning in lif ...
- Meet Google's AdID Cookieless Tracker
Online Media Daily, Laurie Sullivan - Wednesday, September 18, 2013
Marketers finally have a name they can use when referring to Google ...
- Fairfield Inn Partners With Habitat For Humanity
Marketing Daily, Tanya Gazdik - Wednesday, September 18, 2013
Fairfield Inn & Suites is launching its Design for Habitat Facebook applicatio ...
- Crowdtap CMO Pursues Content-Rich Marketing Strategy
Online Media Daily, Gavin O'Malley - Tuesday, September 17, 2013
Since its official debut in 2011, Crowdtap has achieved solid traction wi ...
- Fancy Feast Redefines The Catwalk
Marketing Daily, Tanya Gazdik - Monday, September 16, 2013
Fancy Feast and celebrity fashion designer Malan Breton are redefining the catwa ...
- Spruce Touts Optimization For App Install Ads
Online Media Daily, Mark Walsh - Tuesday, September 17, 2013
With a new service, Facebook Strategic Preferred Marketing Developer (sPMD) Spruce Med ...
- Subway Promotes UK Marketer To Top European Role
Around the Net In OMD Europe, Tanya Gazdik - Monday, September 16, 2013
Subway has promoted its UK and Ireland marketing chief Manaaz Akhtar ...
- Europe Sees Slight Improvement In Marketing Budgets
Around the Net In OMD Europe, Tanya Gazdik - Monday, September 16, 2013
Marketing budgets in August have seen a slight improvement month-on-month, Warc h ...
- Questions About Online Engagement May Be The Big Sleeper Topic
Around the Net in Video, P.J. Bednarski - Monday, September 16, 2013
Online advertisers always swant proof that the ads they pay for a ...
- Little Big Blue, Come Blow Your Horn
Garfield at Large, Bob Garfield - Monday, September 16, 2013
Eisenhower led the Allies to victory in World War II, so peop ...
- Enterprise National Campaign Has Mobility Message
Marketing Daily, Karl Greenberg - Saturday, September 14, 2013
The division of Enterprise Holdings, which also owns Alamo and National brand ...
- Absolut Launches Global 'Transform Today' Campaign
Marketing Daily, Karlene Lukovitz - Saturday, September 14, 2013
Absolut Vodka's just-launched global campaign offers new creative and media twists ...
- Bottled Waters Back First Lady's 'Drink Up' Campaign
Marketing Daily, Karlene Lukovitz - Saturday, September 14, 2013
The American Beverage Association (ABA) and major bottled water and water filteri ...
- Nike, Burberry Among Rising Fashion Brands
Marketing Daily, Laurie Petersen - Sunday, September 15, 2013
"What we're seeing is a greater mix of luxury and leisure th ...
- Citi Hypes Double Points In New Work
Marketing Daily, Aaron Baar - Saturday, September 14, 2013
Citi posits that even making a tween girl's concert fantasies come tr ...