- Century 21 Can Even Handle 'Haunted' Houses
Marketing Daily, Tanya Gazdik - Thursday, October 31, 2013
"Our goal with this activation is to have some fun around Hallowe ...
- Turner Broadcasting, Starcom USA Strike Marketing Deal
MediaDailyNews, Wayne Friedman - Thursday, October 31, 2013
Turner Broadcasting and Starcom USA have struck a year-long branded entertainment marketi ...
- TVGN Hires 2 Marketing Execs
MediaDailyNews, Fern Siegel - Thursday, October 31, 2013
Nicole Sabatini was named senior vice president of marketing for TVGN. ...
- Dentsu Expands In-Store Operations
MAD, Staff Report - Thursday, October 31, 2013
With the consumer markets expanding rapidly in both markets, Dentsu said Thursd ...
- Startups: Bring More Than Code To The Marketing Table
MAD, Steve McClellan - Thursday, October 31, 2013
At a Y&R "boot camp" in New York this week, entrepreneurs a ...
- From Drab To Fab: Marketing Plan Crash
Marketing Daily, Laura Patterson - Thursday, October 31, 2013
The planning season is upon us. So develop those blueprints, collect yo ...
- Marketing, IT Do Not Play Nice
Marketing Daily, Tanya Gazdik - Thursday, October 31, 2013
Despite a desperate need for cooperation, most IT and marketing departments ...
- My Secret For Finding Great People
Truth In Advertising, Jon Bond - Thursday, October 31, 2013
The marketing world has changed, and so have the types of peop ...
- New York, Mexico City Partner For Travel Initiative
Marketing Daily, Tanya Gazdik - Wednesday, October 30, 2013
New York and Mexico City are launching an initiative to encourage trav ...
- Association Spending To Reach $572 Million
Marketing Daily, Tanya Gazdik - Tuesday, October 29, 2013
Lifetouch, Goldman Sachs and Nestle are the most active sponsoring brands. Elev ...
- Switching Service-Provider Economy in U.S. Represents $1.3 Trillion Opportunity
Research Brief, Jack Loechner - Tuesday, October 29, 2013
According to the ninth annual Accenture Global Consumer Pulse Survey, which look ...
- Fort Lauderdale, JetBlue Target Cold New Yorkers
Marketing Daily, Tanya Gazdik - Sunday, October 27, 2013
Fort Lauderdale is partnering with JetBlue in a campaign targeting cold N ...
- Most Marketers Maintaining Or Increasing Budgets, Report Finds
MAD, Steve McClellan - Thursday, October 24, 2013
Nearly 90% of marketers surveyed by Forbes and gyro say they a ...
- Iris Mobile Lands $3 Million
Online Media Daily, Mark Walsh - Thursday, October 24, 2013
Mobile marketing startup Iris Mobile has raised $3 million in first-round ventu ...
- Marriott Asks Customers To Redefine Travel
Marketing Daily, Tanya Gazdik - Thursday, October 24, 2013
Marriott Hotels has selected the winner of a contest that invited consume ...
- Mercedes-Benz Makes Big Executive Changes
Marketing Daily, Karl Greenberg - Wednesday, October 23, 2013
Bernie Glaser is moving over to the big rigs. As part ...
- Big Data Generating Big Results For Marketers, But Not All Have Adopted It
Real-Time Daily, Tyler Loechner - Thursday, October 24, 2013
When it comes to increasing ROI, marketers that are big on B ...
- B2C Gaining Confidence in Content Marketing
Research Brief, Jack Loechner - Thursday, October 24, 2013
According to MarketingProfs and the Content Marketing Institute (CMI) reporting their resear ...
- Iams Promotes 'Shakeables' Via Online Video
Marketing Daily, Tanya Gazdik - Wednesday, October 23, 2013
Procter & Gamble's Iams pet food brand is promoting its new "Shakeable ...
- 'Fragmentation' Isn't A Marketer's Most Pressing Connection Issue
RTBlog, Tyler Loechner - Wednesday, October 23, 2013
I once tried to describe the programmatic ecosystem to a non-advertiser ...
- Hyper-Collaboration
MAD, Adam Owett - Tuesday, October 22, 2013
Or, How The Music Business Taught Me That The Art Director/Copywriter Mod ...
- Harley-Davidson, Apple, Avon, Amazon Tops In WOM
Marketing Daily, Tanya Gazdik - Monday, October 21, 2013
"Word of mouth ... is a key part of understanding customer satisfacti ...
- Adland Execs Love Competition!
Mediapsssst, Richard Whitman - Tuesday, October 22, 2013
Or so they say every time a new competitor pops up. They' ...
- mobileStorm Provides Mobile Services for SK+G Roster
Online Media Daily, Fern Siegel - Monday, October 21, 2013
mobileStorm, a communication service provider, entered into a strategic partnership with L ...
- Phones, Computers Combine For Security Stories
Marketing Daily, Aaron Baar - Sunday, October 20, 2013
"Very few people use mobile security," Dave Loew, executive vice president a ...
- Organic Spread Nocciolata Goes Nuts In NYC
Marketing Daily, Karlene Lukovitz - Sunday, October 20, 2013
Manhattan residents are seeing giant squirrels on the streets --and it's n ...
- CE Shoppers Are Showroomers
Marketing Daily, Aaron Baar - Friday, October 18, 2013
Retailers looking to capture more of the consumer electronics market would ...
- Toyota Sponsors Environmental Media Awards
Marketing Daily, Karl Greenberg - Friday, October 18, 2013
Toyota Motor Sales is sponsoring the 23rd annual Environmental Media Awards ...
- Marketers Prepare For Shortened Holiday Shopping Season
Online Media Daily, Laurie Sullivan - Friday, October 18, 2013
This year marketers face a shorter holiday season. Hanukkah begins at sundo ...
- Feminism: Unpopular Because Of Bad Marketing?
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 18, 2013
Apparently feminism has a branding problem. In September, VITAMIN W launched ...