- FirstBank Uses Seniors To Motivate Wannabes
Marketing Daily, Tanya Gazdik - Friday, November 29, 2013
A unique video campaign for FirstBank features three accomplished senior citizens w ...
- When The CEO Doesn't Trust Search Marketing
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 27, 2013
Some 73% of CEOs think that marketing overall lacks business credibility, accordi ...
- Century 21 Offers 'Tryptophan Slow Jam'
Marketing Daily, Tanya Gazdik - Tuesday, November 26, 2013
Century 21 has created a song and music video to celebrate t ...
- Sporting Life: McGovern Named President, Optimum Sports
MAD, Steve McClellan - Monday, November 25, 2013
He helped found the unit 10 years ago and under his wat ...
- American Express Celebrates 'Member Since'
Marketing Daily, Tanya Gazdik - Tuesday, November 26, 2013
"Since the launch of the 'Member Since' app, we've seen Amex cardmembe ...
- Shopping Expedition: MARS, Nomadic Forge Alliance
MAD, Steve McClellan - Friday, November 22, 2013
Shopper specialist MARS Advertising and digital shop Nomadic Agency have formed ...
- Editor: Press/PR Relationship Even More Fraught Today
Around the Net In Media, Phyllis Fine - Thursday, November 21, 2013
Women's Wear Daily Executive Editor Bridget Foley writes a fascinating behind-the-scenes pie ...
- Disney Studio Shifts $800 Million In Media Duties To OMD
MAD, Steve McClellan - Wednesday, November 20, 2013
The move came without a formal review, and just two months aft ...
- Evolutionary Hotspots In Marketing
Search & Performance Insider, Gord Hotchkiss - Thursday, November 21, 2013
The Pramos are remarkable places: grasslands that sit above the tree lin ...
- ROI Measurement For Sponsorships Found Lacking
MAD, Steve McClellan - Monday, November 18, 2013
The ANA Report finds "middling" satisfaction as one-third of marketers say th ...
- 5 Ways to Identify Buyers - Not Just Leads - Online
Online Media Daily, Greg Ott - Tuesday, November 19, 2013
The emphasis for B2B marketers is driving lead conversion, because if visito ...
- New Amsterdam Vodka In First Ad Campaign
Marketing Daily, Karlene Lukovitz - Friday, November 15, 2013
Introduced two years ago, the rapidly growing New Amsterdam Vodka brand ...
- Dealership Media Strategy Is Key
Marketing Daily, Karl Greenberg - Saturday, November 16, 2013
"Marketing Daily" talks to Dave Winslow, Dealer.com's chief digital space strategist, abo ...
- Black Friday Forecast: Fewer Shoppers, More Deals
Marketing Daily, Sarah Mahoney - Monday, November 18, 2013
A new survey from the National Retail Federation predicts that beginning ...
- Lexus Ties On A New Bow
Marketing Daily, Karl Greenberg - Friday, November 15, 2013
Clear 'em out with a jingle! That's the call heard round t ...
- Consumers Still Not Sold On Mobile Payments
Marketing Daily, Aaron Baar - Friday, November 15, 2013
Consumers are still not sold on the value of mobile transactions, despi ...
- Liberty Mutual Plays Up 'Passion'
Marketing Daily, Tanya Gazdik - Friday, November 15, 2013
Liberty Mutual is focusing on the company's passion to protect, comparing ...
- NASCAR Hires Kenny Mitchell For Marketing Post
Raw, Karl Greenberg - Monday, November 18, 2013
NASCAR has hired former Dew Tour executive Kenny Mitchell to be managi ...
- Ford Fusion Energi Electric Plugs Into Coca-Cola
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 15, 2013
No, the Ford Fusion Energi will not run on Coca-Cola. Rather, Fo ...
- Dropbox Woos Business Market
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 15, 2013
Online storage service Dropbox already has 200 million users who save mo ...
- Some P&G People Leaving
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 15, 2013
Kirk Perry's departure to run Google brand solutions isn't the only chan ...
- Q&A: Jim Craig, Kellogg's Bring 'Miracle On Ice' To Games
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 15, 2013
In 1980, Jim Craig was goaltender for the USA Men's Hockey Tea ...
- Special Olympics Adds 21st Century Fox As Media Partner
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 15, 2013
The 2014 Special Olympics USA Games has added 21st Century Fox ...
- Coal In The Stocking: Expect Weaker Holiday Sales Growth
MAD, Steve McClellan - Thursday, November 14, 2013
That's according to Annalect's Fall Retail Report. The good news, per t ...
- Walmart, Kohl's Vow More Aggressive Marketing
Marketing Daily, Sarah Mahoney - Thursday, November 14, 2013
Walmart and Kohls reported disappointing third-quarter sales, and both chains are vowi ...
- Duncan Hines Site Breaks The CPG Mold
Marketing Daily, Karlene Lukovitz - Thursday, November 14, 2013
Most CPG sites are still characterized by top-down content architectures and tradition ...
- Millennials: Harder To Reach, More Impressionable
Marketing Daily, Aaron Baar - Thursday, November 14, 2013
Reaching Millennials is harder than other generations -- what with all the ...
- Adidas, NBA Goes Big With Logo
Marketing Daily, Karl Greenberg - Thursday, November 14, 2013
After Big Color comes Big Logo. And Adidas. The sports gear compa ...
- Southwest Airlines, Best Western Tops In Brand Awareness
Marketing Daily, Tanya Gazdik - Friday, November 15, 2013
"In a very competitive airline industry where consumers are extremely focused ...
- There's No Such Thing As 'Branding'
Marketing Daily, Karl Greenberg - Thursday, November 14, 2013
I just had a conversation with an agency executive who was ju ...