- Twitter Now Has Search Function for Videos, News, Friends
Around the Net in Video, P.J. Bednarski - Friday, January 31, 2014
Twitter started a new search feature that help users sort through twee ...
- Biz Dev Bulk-up: MDC Taps Caplan, Salinas
MAD, Steve McClellan - Thursday, January 30, 2014
Claudia Caplan joins the holding company from RP3, where she was CM ...
- Click Fraud Costs Marketers $11B, IAB Issues Key Report
MediaDailyNews, Gavin O'Malley - Thursday, January 30, 2014
The Interactive Advertising Bureau on Thursday announced its latest attack on cli ...
- Meredith Magazine Revenues Slip, TV Jumps
MediaDailyNews, Erik Sass - Wednesday, January 29, 2014
Meredith Corp.'s revenues were basically flat in the first quarter of t ...
- Ad Tech Companies Are Bad Marketers
Online Spin, Dave Morgan - Friday, January 31, 2014
Advertising technology companies as a category are bad at marketing. Instead ...
- Consumers And Marketing Meet In Hyperlocal Experiences
SearchBlog, Laurie Sullivan - Thursday, January 30, 2014
Sometimes the campaign falters because brands don't have the resources needed ...
- McCann Health Taps Urhekar To Run Its Americas Operations
MAD, Steve McClellan - Tuesday, January 28, 2014
The appointment comes as the agency's health unit is expanding, partly ...
- Esurance Teases Post-Super Bowl Spot
Marketing Daily, Tanya Gazdik - Wednesday, January 29, 2014
Esurance is teasing a post-game Super Bowl TV spot that promises somethi ...
- Pop Secret Pops Digital Kernels To Gain Buzz
Mobile Marketing Daily, Mark Walsh - Monday, January 27, 2014
Unable to compete with Orville Redenbacher in TV advertising, Diamond Foods bra ...
- Hulu Plus App Redesign Helps Big Spike in Views
Around the Net in Video, P.J. Bednarski - Friday, January 24, 2014
Last year’s redesign of the Hulu Plus app for smart TVs a ...
- Sorrell: 'Opt-out' Is No Longer An Acceptable Data Strategy
MAD, Steve McClellan - Thursday, January 23, 2014
Writing in The World Post, Sorrell said marketers have to embrace "opt-i ...
- No Matter How You Cut It, Use Wisconsin Cheese
MAD, Larissa Faw - Thursday, January 23, 2014
At least that's what the state's dairy producers want. They're launching ...
- Nissan, TBWA Settle With FTC Over Deceptive Ads
Marketing Daily, Tanya Gazdik - Thursday, January 23, 2014
Nissan North America and TBWA Worldwide have settled charges of deceptive advertisin ...
- Finding Customers On Demand
MediaDailyNews, Sean Cunningham - Thursday, January 23, 2014
VOD beats the DVR as a viewer experience here. Complete show librari ...
- Up Close And Social: Adobe To Spotlight Emerging Artists
MAD, Larissa Faw - Wednesday, January 22, 2014
A social campaign, "The New Creatives Are Here," from Adobe ad sh ...
- Asia Dominates Global Ad Spending
Marketing Daily, Tanya Gazdik - Wednesday, January 22, 2014
Global advertising spending rose in the third quarter of 2013 year-over-year, accordi ...
- Viacom Creates Integrated Marketing Unit
MediaDailyNews, Wayne Friedman - Wednesday, January 22, 2014
Niels Schuurmans will head up a new Viacom unit, Viacom Velocity Creati ...
- Turning 'RTM' Into 'Replay' Time Marketing
RTBlog, Tyler Loechner - Thursday, January 23, 2014
The thing about real-time marketing is that the marketer must be always- ...
- Is Netflix Popularity Just a Matter of Periodic Consumer Share-Shift?
Around the Net in Video, P.J. Bednarski - Wednesday, January 22, 2014
Yes, there are cord-cutters, but David Bank, RBC Capital analyst, suggests may ...
- Clear Channel, SmartTray Serve Digital Ads In Flight
MediaDailyNews, Erik Sass - Tuesday, January 21, 2014
With the Federal Aviation Administration loosening rules on the use of portab ...
- Images Drive Brand Engagement On Twitter
Mobile Marketing Daily, Mark Walsh - Tuesday, January 21, 2014
Don't be surprised to see more pictures popping up on Twitter. Twee ...
- Facebook Reduces Reach Of Brands' Text-Only Posts
Social Media & Marketing Daily, Mark Walsh - Tuesday, January 21, 2014
As it continues to tweak its News Feed algorithm, Facebook on Tuesd ...
- Target Security Breach Affects Canadians
Around the Net In OMD Europe, Tanya Gazdik - Tuesday, January 21, 2014
Target Corp. is warning its Canadian customers that a massive security brea ...
- OfficeMax's 'Dead Daughter' Gaffe Torpedoes Big Data
Marketing Daily, Sarah Mahoney - Monday, January 20, 2014
Thanks to OfficeMax, Big Data marketing just got another black eye. A ...
- For Sprint, It's All In The 'Framily'
Marketing Daily, Aaron Baar - Monday, January 20, 2014
"We wanted to try to keep the onscreen action relatively low a ...
- Castle Brands Contest Uses Interactive Puzzle Ads
Marketing Daily, Karlene Lukovitz - Monday, January 20, 2014
Castle Brands is employing interactive digital peel-off and scratch-off puzzle ads a ...
- Building A Travel Brand Starts, And Can End, Online
Marketing Daily, Karl Greenberg - Tuesday, January 21, 2014
Successful branding doesn't begin at the airline gate. It starts online wi ...
- Jeep Back At X Games For Wrangler Polar Edition
Marketing Daily, Karl Greenberg - Tuesday, January 21, 2014
The 30-second ad called "Mr. Ten Below" touts the Jeep Wrangler Pol ...
- Spotify Launches Artist Merchandising
MediaDailyNews, Mark Walsh - Monday, January 20, 2014
Facing growing competition in the online music space, Spotify on Monday announc ...
- Nine Best Practices To Mobilize Colleagues To Accomplish Big Goals
Online Spin, Max Kalehoff - Tuesday, January 21, 2014
All companies require cross-functional collaboration to succeed. Even if you're the chie ...