- Hulu To Stream TV Shows On Mobile, Triple Marketing Spend
Online Video Daily, Gavin O'Malley - Wednesday, April 30, 2014
Music to mobile media planners' ears, Hulu on Wednesday said it pla ...
- Marketing Takes A Step Back In Agency Negotiations
Around the Net In MAD London, Sean Hargrave - Wednesday, April 30, 2014
Procurement rather than marketing is now responsible for more than half (51 ...
- Consumer Confidence On Upswing, Especially Millennials
Marketing Daily, Tanya Gazdik - Tuesday, April 29, 2014
Consumers are showing more retail confidence -- especially Millennials, the group harde ...
- Why Marketing Is More (MUCH More) Important Than Ever Before
Online Spin, Cory Treffiletti - Wednesday, April 30, 2014
Marketing is far more important now than it ever has been ...
- Coinstar Offers Gift Card Exchange
Marketing Daily, Tanya Gazdik - Tuesday, April 29, 2014
Coinstar, which eliminated the need for coin collectors to have to ro ...
- MLB's Joe Torre Stumps For CohnReznick
Marketing Daily, Tanya Gazdik - Saturday, April 26, 2014
Legendary Major League Baseball manager Joe Torre stars in a campaign f ...
- Amazon First Quarter Income Spikes Up 18%
Around the Net in Video, P.J. Bednarski - Friday, April 25, 2014
But it expects to lose money in the second quarter because ...
- Herman Miller Celebrates 'Hilda' With New Video Series
MAD, Larissa Faw - Thursday, April 24, 2014
The videos - animated by Damien Florebert Cuypers - are currently bei ...
- Forget about Mommy: Determining What Motivates Women
MAD, Lauren Kreisberg - Thursday, April 24, 2014
Mother's Day is just around the corner and marketers rightly fear missi ...
- Mindshare Takes 'The Loop' Global
MAD, Steve McClellan - Wednesday, April 23, 2014
After launching the real-time marketing process in the U.S. earlier this yea ...
- CMOs Laud Card-Linked Marketing
Marketing Daily, Tanya Gazdik - Thursday, April 24, 2014
Nine out of 10 CMOs who have used card-linked marketing experienced reven ...
- Purina One Plans 'Cat Cafe' For NYC
Marketing Daily, Tanya Gazdik - Tuesday, April 22, 2014
St. Louis-based Nestle Purina Pet Care is building on the feline phenomen ...
- FirstBank Mocks Google Glass
Marketing Daily, Tanya Gazdik - Tuesday, April 22, 2014
"We want to educate early adopters that not all banking apps a ...
- TransUnion, Rocket Fuel Team To Power Financial Service Campaigns On And Offline
Real-Time Daily, Tyler Loechner - Tuesday, April 22, 2014
Rocket Fuel on Tuesday announced a partnership with TransUnion that will p ...
- Pop Goes The Social: 4 Signs The Social Media Bubble Will Burst
Social Media & Marketing Daily, Jeff Hirsch - Wednesday, April 23, 2014
As the market has become flooded with social media marketing solutions a ...
- Like Their Parents, Hispanic Millennials Love Soccer
MAD, Steve McClellan - Monday, April 21, 2014
It's a passion that marketers trying to reach them ignore at the ...
- Dodge 100th Anniversary Video Goes Viral
Marketing Daily, Tanya Gazdik - Monday, April 21, 2014
"This is precisely the kind of advertisement we have come to expe ...
- Weight Loss Drug Acknowledges Struggle
Marketing Daily, Tanya Gazdik - Sunday, April 20, 2014
A national TV campaign for weight loss drug Eisai Inc.'s Belviq emphasiz ...
- Millionaires Prefer Costco, Target, Home Depot
Marketing Daily, Sarah Mahoney - Saturday, April 19, 2014
"Most affluents still tend to live within their means, spending wisely. Th ...
- Bojangles Taps Sports Stars For Breakfast Wars
Marketing Daily, Karlene Lukovitz - Saturday, April 19, 2014
Bojangles' new television ads for its breakfast meals pits recognized sports figure ...
- Tablets The Next Connectivity Battleground
Marketing Daily, Aaron Baar - Sunday, April 20, 2014
According to The NPD Group, there will be 34 million active mobi ...
- NBH Bank Offers Common Sense Relationship
Marketing Daily, Tanya Gazdik - Sunday, April 20, 2014
In a TV spot for NBH Bank, a banker is seen ...
- Why Marketing Needs General Sun Tzu 2.0
Online Spin, Maarten Albarda - Monday, April 21, 2014
Over the last 18 months, I have been fortunate to work wi ...
- GM Sticks With Marketing Plans
Around the Net In Brand Marketing, Tanya Gazdik - Friday, April 18, 2014
General Motors, facing overwhelming criticism for the recall of millions of ca ...
- General Mills Terms Limit Consumers' Legal Rights
Around the Net In Brand Marketing, Tanya Gazdik - Friday, April 18, 2014
General Mills has added language to its website notifying consumers that th ...
- Supremes To Hear Pom, Coke Lawsuit
Around the Net In Brand Marketing, Tanya Gazdik - Friday, April 18, 2014
The Supreme Court will hear arguments on Monday on Pom Wonderful ...
- Marketers Missing The Mark With Millenials
Around the Net In Brand Marketing, Tanya Gazdik - Friday, April 18, 2014
This disconnect is most evident in how companies today market to Millennial ...
- British Airways Launches 'My Flightpath'
Marketing Daily, Tanya Gazdik - Thursday, April 17, 2014
"We wanted to give customers something that helps to capture the mag ...
- It's Time to Move from Engagement to Embedment in Digital
Marketing: Health, Fard Johnmar - Friday, April 18, 2014
In health technology and marketing circles, engagement has been the name ...
- Mars Rebrands, Plans Expansion
MAD, Larissa Faw - Wednesday, April 16, 2014
The agency known for its shopper-marketing expertise is changing its name fr ...