- Bloomberg Taps Bigley As Global CMO
MediaDailyNews, Fern Siegel - Monday, June 30, 2014
Bloomberg L.P. named marketing veteran Deirdre Bigley as Global Chief Marketing Office ...
- Marketing Services Dominate M&A Transactions In 2014
MediaDailyNews, Laurie Sullivan - Monday, June 30, 2014
There were 752 merger and acquisition (M&A) transactions in media, information, marketi ...
- Jeep, Levi's, Coke Top Patriotic Brands
Marketing Daily, Tanya Gazdik - Monday, June 30, 2014
With Independence Day around the corner, Jeep, Levi Strauss and Coca-Cola a ...
- Tea Marketers Should Focus On Kids, Parents
Marketing Daily, Tanya Gazdik - Thursday, June 26, 2014
"We don't see tea companies targeting Millennial moms enough, and they should ...
- New Orleans Tourism Partners With Disney/ABC
Marketing Daily, Tanya Gazdik - Wednesday, June 25, 2014
The New Orleans Tourism Marketing Corp. is partnering with Disney/ABC for ...
- Social Proof Claims To Carve Out New Niche: Customer Success Marketing
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, June 25, 2014
The co-founders of Detroit-based start-up Stik think they've found a unique w ...
- Those Who Can, Teach
MAD, Bill Bergman - Monday, June 23, 2014
It has been well over six weeks since my university's spring semest ...
- Insurance Companies Maintain Customer Satisfaction
Marketing Daily, Tanya Gazdik - Monday, June 23, 2014
Consumer satisfaction with auto insurance companies is reaching record-high levels, despite stea ...
- In A Digital Age, It's Cannes Year-Round
MediaDailyNews, Peter Heffring - Monday, June 23, 2014
Cannes has shown us, once again, the magic that happens when y ...
- Why Is Shopper Marketing The Red-Headed Stepchild?
Online Spin, Joseph Jaffe - Tuesday, June 24, 2014
Last week I attended a fantastic event in Chicago called "The Leag ...
- Unilever, Coca-Cola, WPP & BBDO Top Effie Global Rankings
MAD, Steve McClellan - Friday, June 20, 2014
Effie Worldwide has just released its 2014 Global Effie Effectiveness Index ranking ...
- UM, AOL Launch 'Moments' Real-Time Marketing Platform
MAD, Steve McClellan - Friday, June 20, 2014
The platform -- which will serve messages in reaction to national a ...
- Marketers Capitalize On Futbol Fever
Marketing Daily, Tanya Gazdik - Sunday, June 22, 2014
Marketing efforts around the 2014 FIFA World Cup Brazil are in fu ...
- PetSmart Charities, Match.com Pair For Dating Events
Marketing Daily, Tanya Gazdik - Friday, June 20, 2014
PetSmart Charities and Match.com have teamed up for a series of pet-friend ...
- LinkedIn Ups Content Marketing Efforts, 'Forbes,' 'Inc' Top Influential Brand Rankings
Social Media & Marketing Daily, Mark Walsh - Thursday, June 19, 2014
Forbes, the World Economic Forum and Inc. Magazine top the list ...
- Independence Day Prompts Travel, Deals
Marketing Daily, Tanya Gazdik - Wednesday, June 18, 2014
More people are taking to the roads and airways this July ...
- Esurance Sponsors 49ers Fan Program
Marketing Daily, Tanya Gazdik - Tuesday, June 17, 2014
Esurance is partnering with the San Francisco 49ers in a multi-year de ...
- Real-time Marketing Is A Real Waste Of Time
Social Media & Marketing Daily, Tom Goodwin - Wednesday, June 18, 2014
While the best soccer players of a generation compete on the footba ...
- Digital Spend Forecast To Dominate Marketing Budgets
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, June 17, 2014
While a clear majority of marketing execs (78%) expect digital and mobi ...
- Engine Group Gains 'Intelligence'
MAD, Larissa Faw - Monday, June 16, 2014
UK-based communications shop Engine has acquired The Intelligence Group (IG), a millennial-focus ...
- Coldwell Banker Partners With BuzzFeed
Marketing Daily, Tanya Gazdik - Tuesday, June 17, 2014
Coldwell Banker Real Estate is partnering with BuzzFeed to create custom conte ...
- A No-Bollocks Approach To Facebook Marketing
Online Spin, Jamie Tedford - Tuesday, June 17, 2014
In a recent article, Newcastle Brown Ale brand director Quinn Kilbury reveal ...
- Taking Programmatic In-House: The Impact For Marketers
Real-Time Daily, Seth Ulinski - Tuesday, June 17, 2014
It's no secret that global brands are opting to bring programmatic med ...
- Ad Tech Remarketing Specialists: Acquisitions In Review (Where's Oracle?)
Real-Time Daily, Seth Ulinski - Monday, June 16, 2014
During the current quarter, display re-marketing specialists have been getting snatched ...
- New Amsterdam Vodka Celebrates '48 Hours' With Filmmakers
MAD, Larissa Faw - Thursday, June 12, 2014
The new campaign follows the brand's first national TV advertising campaign, center ...
- AdRoll Opens Up Mobile Ad Retargeting On Facebook
Mobile Marketing Daily, Mark Walsh - Thursday, June 12, 2014
Earlier this year, Retargeting platform AdRoll introduced the ability for marketers ...
- PointRoll To Add Video Viewability Tool
Real-Time Daily, Tyler Loechner - Tuesday, June 10, 2014
PointRoll, a Gannett company, on Tuesday announced plans to release a vid ...
- Future Marketing Skills Required For Success
Research Brief, Jack Loechner - Wednesday, June 11, 2014
Marketers are attributing more value than ever to so-called 'softer skills', alongsi ...
- Understanding ROI In Augmented Reality: Results Today, Not Just Promise For Tomorrow
MediaDailyNews, Jess Butcher - Tuesday, June 10, 2014
Those in the augmented reality space have spent the majority of o ...
- The Long Game
Online Spin, Joseph Jaffe - Tuesday, June 10, 2014
We live in a world of short-term results. The purgatory of quarter ...