- Inbound Marketing Is A Team Effort
Research Brief, Jack Loechner - Wednesday, July 30, 2014
The research shows that nearly 60% of marketers have adopted inbound marketi ...
- Brutal Video About The Burden Of Shopping Online
Around the Net in Video, P.J. Bednarski - Tuesday, July 29, 2014
Fashion writer Katherine Bernard wickedly skewers the choice-laden/adjective-dense ritual of online shopp ...
- Heineken Enlists Fred Armisen
Marketing Daily, Tanya Gazdik - Monday, July 28, 2014
"As a native New Yorker and improv-based comedian, Fred was a perfe ...
- Norm! What Brands Can Learn From 'Cheers'
Online Spin, Jamie Tedford - Tuesday, July 29, 2014
This summer Coca Cola replaced its logo with 250 popular names, a ...
- Marvel Rides Harley-Davidson Project LiveWire
Marketing Daily, Karl Greenberg - Sunday, July 27, 2014
These days, if you want to get a message to consumers th ...
- Q&A: AT&T Director of Hispanic Advertising Mariel Llenza
Marketing Daily, Aaron Baar - Sunday, July 27, 2014
Mariel Llenza, director of Hispanic advertising at AT&T Mobility, answered questions abo ...
- Tullamore Extends 'Parting Glass' Campaign
Marketing Daily, Karlene Lukovitz - Sunday, July 27, 2014
Tullamore D.E.W. Irish Whiskey has launched a global online contest seeking t ...
- Forrester: Cross-Channel Sales To Reach $1.8 Trillion
Marketing Daily, Sarah Mahoney - Sunday, July 27, 2014
As consumers become increasingly adept with their smartphones, physical retailers can expe ...
- New Sonata Goes To Juilliard, Dances Giselle
Marketing Daily, Karl Greenberg - Sunday, July 27, 2014
Usually so-called "short leads" -- where car companies invite press to dri ...
- Last Week's Watershed Marketing Moments, From Mediapost Headlines
Online Spin, Maarten Albarda - Monday, July 28, 2014
There were a few news items last week that seemed indicators ...
- Consumers Like Cooking Content On YouTube
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 25, 2014
Nearly half of all adults watch food videos on YouTube, but millennia ...
- GM Revenue Plunges On Recalls
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 25, 2014
General Motors’ vast numbers of product recalls for safety issues during t ...
- Netflix Seeks Creative Agency
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 25, 2014
Netflix plans to launch in Germany, France, Austria, Switzerland, Belgium and Luxembou ...
- Chipotle CMO Says Consistency Means Success
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 25, 2014
Chipotle's CMO, Mark Crumpacker, explains the magic sauce that helped the compa ...
- Geico's $1 Billion Gecko Keeps Working
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 25, 2014
Berkshire Hathaway-owned Geico spent $935 million in advertising last year, almost three tim ...
- Only Half of CMOs Feel Fairly Compensated
Marketing Daily, Karlene Lukovitz - Friday, July 25, 2014
Only 48% of chief marketing officers feel fairly compensated, according to t ...
- Best-Loved Grocers: Hy-Vee, Publix, Wegmans, Costco
Marketing Daily, Sarah Mahoney - Thursday, July 24, 2014
Despite declining traffic and spending, most Americans say traditional grocery stores a ...
- Safety Dropping Down Auto Consideration List
Marketing Daily, Karl Greenberg - Thursday, July 24, 2014
With Chevrolet having ordered yet another rounds of recalls this month, o ...
- Holiday Inn Launches 'Journey to Extraordinary' Campaign
Marketing Daily, Tanya Gazdik - Thursday, July 24, 2014
A campaign from InterContinental Hotels Group's Holiday Inn celebrates the inspiring journe ...
- New Zealand's Foran Replaces Simon As Walmart's U.S. CEO
Marketing Daily - Top of the News, Thom Forbes - Friday, July 25, 2014
Bill Simon, who discovered he'd lost the competition for the top j ...
- Teens And Tunes And YouTube
Engage:Teens, Greg Peverill-Conti - Tuesday, July 22, 2014
Which music listening options resonate the most with teens? Some of t ...
- Tetley Continues To Score With Royal Social Promos
Marketing Daily, Karlene Lukovitz - Wednesday, July 23, 2014
Americans' fascination with all things British -- including the royal family a ...
- Hyundai First Ever To Top J.D. Power's IQS and APEAL In Same Year
Marketing Daily, Karl Greenberg - Wednesday, July 23, 2014
Maybe cars need tricorders and teleporters because consumers just aren't all th ...
- Lure Customers To 4G With Seamless Demos
Marketing Daily, Aaron Baar - Wednesday, July 23, 2014
"They don't understand what [4G] is. It's a new technology for so ...
- Subaru Legacy Campaign Redefines 'Passenger'
Marketing Daily, Karl Greenberg - Thursday, July 24, 2014
Subaru is launching a new campaign for the new 2015 Legacy, t ...
- TargetExpress Test Takes Aim At Gen Y
Marketing Daily, Sarah Mahoney - Wednesday, July 23, 2014
Target, struggling to attract customers, has taken the wraps off its fir ...
- Hep C Drug Setting Sales Records As Critics Question Pricing
Marketing Daily - Top of the News, Thom Forbes - Thursday, July 24, 2014
The cost of Gilead's hepatitis C drug Sovaldi is so high ...
- How BitPay Is Playing Bitcoin In Sports
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 23, 2014
Bitcoin processing firm BitPay has inked partnerships with the NBA's Sacramento Kin ...
- Mercedes-Benz Goes To LinkedIn To Tout C-Class
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 23, 2014
Mercedes-Benz is using LinkedIn to promote its 2015 C-Class line via ...
- Greenpeace Argues Against YouTube LEGO Blockade
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 23, 2014
YouTube has blocked Greenpeace’s "LEGO: Everything is not Awesome" video which depic ...