- Publicis Groupe Restructures Level Studios; Appoints Dan Connolly As President
MAD, Larissa Faw - Friday, August 29, 2014
The agency has been separated from Rosetta and is now a stand-alo ...
- Latino Food Shoppers Becoming Mainstream
Marketing Daily, Tanya Gazdik - Thursday, August 28, 2014
The key to success for marketers will be to find a w ...
- State Farm Enlists SNL Favorites
Marketing Daily, Tanya Gazdik - Tuesday, August 26, 2014
The integrated campaign marks the start of a relationship with Lorne Michael ...
- The Ties That Bind: The CEO & CMO Relationship
Online Spin, Cory Treffiletti - Wednesday, August 27, 2014
There are tons of articles written about the transformation of marketing d ...
- Passion Drives Success
Research Brief, Jack Loechner - Wednesday, August 27, 2014
According to a recent Small Business Market Survey by Infusionsoft, and conduct ...
- Toms Sells To Bain, Opens New York Store
Marketing Daily, Sarah Mahoney - Monday, August 25, 2014
Toms Shoes has inked a new partnership with Bain Capital said ...
- Century 21 Partners With Cleaning Expert
Marketing Daily, Tanya Gazdik - Monday, August 25, 2014
"With the home buying and selling process becoming more social, we're alwa ...
- Pinterest Launches Global Analytics Platform In 31 Languages
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 26, 2014
Pinterest will launch Tuesday its first global business tool in 31 languag ...
- Deschutes Brewery Promotes Top Fan
Marketing Daily, Tanya Gazdik - Monday, August 25, 2014
A paid social media campaign from Deschutes Brewery promoted its flagship bee ...
- Razorfish Expands Citi Relationship To Support Search Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 22, 2014
Razorfish, a Publicis Groupe company, has expanded its long-term relationship with Cit ...
- LeapFrog, Mia Hamm Partner To Get Kids Active
Marketing Daily, Tanya Gazdik - Thursday, August 21, 2014
LeapFrog is enlisting soccer star Mia Hamm to launch LeapBand, a wearab ...
- Marriott Enlists Celebrities For Video Series
Marketing Daily, Tanya Gazdik - Thursday, August 21, 2014
Marriott International is extending its #LoveTravels campaign. The effort includes a vid ...
- Marketer Confidence Continues To Slide, Europe Now More Bullish Than America
MediaDailyNews, Joe Mandese - Thursday, August 21, 2014
In another telling signal that the global ad expansion may be runni ...
- Losing Your Mobile Audience
MAD, Gareth Davies - Tuesday, August 19, 2014
As few as two years ago, the mobile ecosystem was still findi ...
- Newcastle Asks Fans For Marketing Help
Marketing Daily, Tanya Gazdik - Wednesday, August 20, 2014
Brand Director Quinn Kilbury tells "Marketing Daily": "[Earlier] ads won a l ...
- The Future of Mobile Advertising Via Machine Intelligence
Mobile Marketing Daily, Martin Rugfelt - Wednesday, August 20, 2014
How can marketers be smarter when marketing to their audiences? What us ...
- Marketers Face More Pressures Than Just Marketing
Research Brief, Jack Loechner - Wednesday, August 20, 2014
According to the results from the 2014 Korn Ferry Marketing Pulse Surve ...
- UGG Launches First Global Brand Campaign
Marketing Daily, Tanya Gazdik - Monday, August 18, 2014
The lifestyle brand UGG Australia is launching its first global brand campaig ...
- Jim Beam Names FutureWorks To Create New Global Website
MAD, Larissa Faw - Sunday, August 17, 2014
FutureWorks, a joint venture among StrawberryFrog, JVM and The Works, has be ...
- Kay Jewelers Partners with Sofia Vergara
Marketing Daily, Tanya Gazdik - Friday, August 15, 2014
Kay Jewelers is partnering with Sofia Vergara. The actress has a lar ...
- Ingersoll Joins WPP Healthcare Shop GHG As Partner, CCO
MAD, Steve McClellan - Thursday, August 14, 2014
The appointment comes as a number of shops are beefing up the ...
- Horses Essential To U.S. Pet Market
Marketing Daily, Tanya Gazdik - Friday, August 15, 2014
"Because economic conditions have been improving, and because those horse owners th ...
- Redd's Apple Ale Partners With Chaparro
Marketing Daily, Tanya Gazdik - Thursday, August 14, 2014
Redd's Apple Ale is partnering with actor and comedian Omar Chaparro f ...
- Newcastle Brown Ale Celebrates Bartenders
Marketing Daily, Tanya Gazdik - Tuesday, August 12, 2014
Newcastle Brown Ale is celebrating bartenders in a unique promotion enlisting t ...
- Worldwide Mobile Advertising Hit $19.3 Billion In 2013
Mobile Marketing Daily, Mark Walsh - Wednesday, August 13, 2014
Global mobile advertising nearly doubled last year, jumping from $10 billion ...
- University Of Akron, V12 Launch On-Campus Ad Platform
MAD, Larissa Faw - Friday, August 8, 2014
University of Akron students are getting a taste of real ad buyi ...
- Epicurious Taps Swirl In-Store Mobile Beacons
Mobile Marketing Daily, Erik Sass - Friday, August 8, 2014
Epicurious, Conde Nast's digital platform for all things food, has partnered wi ...
- Luxury Travel Market Faces Challenges
Marketing Daily, Tanya Gazdik - Thursday, August 7, 2014
Americans spent 1% less on travel in the first quarter of 20 ...
- Marketing: It's business as usual
MAD, Jon Hook - Wednesday, August 6, 2014
Life must be terribly confusing for clients right now. Too many peop ...
- Aflac Duck Strives For Zen In Claims Response
Marketing Daily, Tanya Gazdik - Tuesday, August 5, 2014
"The Aflac Duck is a very lively, active duck, so we want ...