- MMA Updates 'Optimal' Mobile Budget Share To 16%
Mobile Marketing Daily, Mark Walsh - Tuesday, September 30, 2014
Given mobile growth since 2012, the Mobile Marketing Association on Tuesday issu ...
- Partners + Napier Named AOR For BMW Group Financial Services
MAD, Larissa Faw - Friday, September 26, 2014
The agency, part of Project: Worldwide, won the assignment after a form ...
- If Your CMO Is Not On Social Media, Find A New CMO
Online Spin, Kaila Colbin - Friday, September 26, 2014
Last week, my MediaPost colleague Catharine Taylor wrote a post wondering w ...
- More Things I Don't Get About CMOs: Why They Ignore The Lessons From Their Kids' Media Use
Social Media Insider, Catharine P. Taylor - Friday, September 26, 2014
Here we have an industry falling over itself to reach younger demographi ...
- Merial Promotes World Rabies Day
Marketing Daily, Tanya Gazdik - Thursday, September 25, 2014
Merial is encouraging dog owners to participate in the alliance's "Me a ...
- The Metaphysical Corporation = The Death of Capitalism?
Search & Performance Insider, Gord Hotchkiss - Thursday, September 25, 2014
Something strange is happening to companies. More and more, their business ...
- Publicis Groupe's Level Studios Promotes Deborah Heslip To Partner
MAD, Larissa Faw - Tuesday, September 23, 2014
Heslip's promotion follows the recent appointment of former Partner Dan Connolly ...
- Media Vets Start 'BRaVe' Advisory Firm
MediaDailyNews, Mark Walsh - Tuesday, September 23, 2014
A trio of media and marketing veterans has formed a new fi ...
- NFL Plans To Change Player Conduct Policy As P&G Cancels Promotion
MediaDailyNews, Wayne Friedman - Friday, September 19, 2014
With the backdrop of yet another NFL marketing partner suspending activities ...
- Florida Citrus Receives Superhero Help From Marvel
MAD, Larissa Faw - Thursday, September 18, 2014
The FDOC's partnership with Marvel includes a print comic book distributed fr ...
- A Prospect Ignored Isn't Really A Prospect
Search & Performance Insider, Gord Hotchkiss - Friday, September 19, 2014
I've ranted about this before -- and, oh yes, I shall ra ...
- Tribune Publishing Partners With Contend For Native Advertising Deal
MediaDailyNews, Larissa Faw - Wednesday, September 17, 2014
Tribune Publishing Company -- whose portfolio includes 10 daily titles, more th ...
- Quantifying Social Media Advertising Contribution
Research Brief, Jack Loechner - Thursday, September 18, 2014
According to a new study by AOLplatforms, social media has emerged ...
- Deep Thinking On Second Screens And TV Everywhere
VidBlog, P.J. Bednarski - Thursday, September 18, 2014
This just in: Consumers really watch a lot more TV on gre ...
- Here's A Few Reasons Why You Might Want to Hire An Inbound Marketing Agency
Mediapsssst, Richard Whitman - Tuesday, September 16, 2014
Well now. This week HubSpot is holding their annual Inbound conference ...
- Journey From The Unknown To The Known
Online Spin, Cory Treffiletti - Wednesday, September 17, 2014
Marketers are not scientists or magicians, but they are quickly spearheading t ...
- Windstream Communications, KBS 'Curate' Local Content
MAD, Larissa Faw - Monday, September 15, 2014
The new "Locally Crafted" campaign reinforces Windstream's positioning to appear as ...
- This Art Director is 'Australia's Biggest Wanker'
Mediapsssst, Richard Whitman - Monday, September 15, 2014
Only in the ad world can this happen. Only in the ...
- Orabrush Becomes YouTube Marketing Machine For Katherine Heigl's JustOne
Online Video Daily, Laurie Sullivan - Tuesday, September 16, 2014
JustOne, a charitable pet venture started by actress Katherine Heigl, reached o ...
- The Dawning Age Of "Glance" Media
Around the Net in Mobile, Gavin O'Malley - Friday, September 12, 2014
Marketers had better be preparing their messages for the coming age ...
- ALS Ice Bucket Raises $110M In Donations, Marketers Take Note
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, September 10, 2014
With most of the water poured, ice melted, and buckets returned ...
- 3 In 4 FMCG Launches Fail, And Nielsen Knows Why
Around the Net In MAD London, Sean Hargrave - Wednesday, September 10, 2014
More than three in four new FMCG product launches fail in the ...
- Once Again, Digital Is Not A Department -- And Marketing Should Be Everywhere
Online Spin, Cory Treffiletti - Wednesday, September 10, 2014
I recently wrote about how silly it is to embed a te ...
- Southwest Airlines Launches New Look
Marketing Daily, Tanya Gazdik - Tuesday, September 9, 2014
"Our job was to crystalize the personality and voice of the bra ...
- AOL Debuts New Mobile Ad Format
Mobile Marketing Daily, Mark Walsh - Monday, September 8, 2014
AOL is expanding its lineup of rich media mobile ads with ...
- Princess Cruises Partners With NFL Teams
Marketing Daily, Tanya Gazdik - Monday, September 8, 2014
Princess Cruises is partnering with several NFL football teams in hopes ...
- 10% Of Digital Media Now Going Through Programmatic; Agency Trading Desk Usage Declines
MAD, Steve McClellan - Thursday, September 4, 2014
That's according to a new study by the World Federation of Advertiser ...
- Voya Completes Metamorphosis From ING
Marketing Daily, Tanya Gazdik - Friday, September 5, 2014
Voya Financial, formerly ING U.S. Inc., is launching a consumer marketing campai ...
- It's About More Than Big Data
MediaDailyNews, Mike Donahue - Friday, September 5, 2014
Big data is not a shiny new toy...not the digital flavor ...
- MasterCard's Jankowski: The CPM Isn't Dead, Programmatic Will Continue To Grow
MediaDailyNews, Joe Mandese - Friday, September 5, 2014
In a freewheeling conversation that touched on everything from the role ...