- Fandango, Paramount Send Interstellar Fan Into Space
MediaDailyNews, Laurie Sullivan - Friday, October 31, 2014
Moviegoers buying a Fandango movie ticket to Christopher Nolan's "Interstellar" released ...
- The New Ad-Marketing 101: Ditch The Text Books, Embrace The Chaos
MAD, Andrew (Andy) Rohm - Thursday, October 30, 2014
Within the higher education community, professors have become too comfortable using textbook ...
- The Post-Fragmentation Marketing World
MediaDailyNews, Tom Goodwin - Friday, October 31, 2014
Advertising is a $300 billion-a-year global industry that's working for nobody ...
- Industry Vet Ben Ryken Rejoins Level Studios
MAD, Larissa Faw - Wednesday, October 29, 2014
Ryken will become director of business development, a new position at t ...
- Review: "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising"
MediaDailyNews, Maya Abulashvili - Thursday, October 30, 2014
For those traditional old-school Mad Men who haven't heard of "growth hacking ...
- The Virtuous Cycle And The End Of Arm's-Length Marketing
Search & Performance Insider, Gord Hotchkiss - Wednesday, October 29, 2014
Last week I wrote what should have been an open and sh ...
- App Marketing Costs Hit New High In September
Mobile Marketing Daily, Mark Walsh - Monday, October 27, 2014
App marketing costs hit an all-time high in September, driven in pa ...
- If You're A Brand, Don't 'Engage' Me -- Back Up Your Product
Online Media Daily, George Simpson - Thursday, October 23, 2014
In a largely self-congratulatory rant, a Unilever VP for PR, wrote: "Bran ...
- FB Preferred Marketing Revamped To Improve Member Connections
Social Media & Marketing Daily, Gavin O'Malley - Thursday, October 23, 2014
On the heels of Twitter's aggressive appeal to mobile developers, Facebook ...
- Rebranding Effort Underway For Alliance Data's Epsilon
MAD, Steve McClellan - Wednesday, October 22, 2014
The company has made several big acquisitions in recent years including la ...
- How Come So Many Marketers Have Mobile-First Strategies, But So Few Are Hispanic-First?
Online Spin, Dave Morgan - Thursday, October 23, 2014
Lots of folks talk about the importance of multicultural marketing in t ...
- Customer Marketing: Keep Current Customers Comfortable!
Research Brief, Jack Loechner - Thursday, October 23, 2014
In a study by Influitive, conducted by Demand Metric, the resources a ...
- Epsilon Rebrands, Refocuses On Marketing Services
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 22, 2014
Epsilon, known for its data, said Wednesday the company will refocus i ...
- Pace Teams With Media Storm On Co-Branded Masters Degree
Social Media & Marketing Daily, Mark Walsh - Tuesday, October 21, 2014
Pace University announced a novel partnership with independent media agency Media Sto ...
- Juiced
Real MAD, Stan Mack - Monday, October 20, 2014
...
- Marketers Agree: Data, Analytics Key In Marketing - But Not All Use It
Real-Time Daily, Tyler Loechner - Thursday, October 16, 2014
Marketers want -- even need -- data and analytics, but perhaps th ...
- Troberman Named CMO For iHeartMedia
MediaDailyNews, Fern Siegel - Wednesday, October 15, 2014
After raiding Mediabrands for Tim Spengler a year ago, iHeartMedia has nam ...
- License To Bill: Meredith Gets Rights To 'Martha Stewart Living'
MediaDailyNews, Erik Sass - Wednesday, October 15, 2014
It's one of the biggest shakeups in the magazine business so f ...
- Homewood Suites Studies Business Travelers
Marketing Daily, Tanya Gazdik - Tuesday, October 14, 2014
The majority of business travelers relax by participating in and spending mon ...
- Gerber Searching For Cute Wee Ones
Marketing Daily, Tanya Gazdik - Monday, October 13, 2014
"The Gerber Photo Search has always been about celebrating our mission, ...
- "One Chance" Gets Extended Free Showing On Yahoo After Miserable Premiere Weekend Grosses
Around the Net in Video, P.J. Bednarski - Monday, October 13, 2014
The Weinstein Co. made a deal with Yahool allowing it to stre ...
- Attribution Not Connecting To Marketing Strategies
Research Brief, Jack Loechner - Friday, October 10, 2014
Kenshoo, in a newly commissioned study conducted by Forrester Consulting, titled "Cross-Chann ...
- The YouTube Stars That 'Nobody' Knows
VidBlog, P.J. Bednarski - Friday, October 10, 2014
Tens of millions of young YouTube viewers have tight relationships with ...
- IPG's PR Shop Weber Shandwick Launches A Full-Service Ad Agency
MAD, Steve McClellan - Wednesday, October 8, 2014
The move marks a continued blurring of the lines between traditional ...
- WPP And Major Brands Back New Social Platform To Promote Sustainability
MAD, Steve McClellan - Tuesday, October 7, 2014
The platform, called Collectively was developed by VICE Media's creative services divisio ...
- Dodge Brings Back Founding Brothers For Challenger
Marketing Daily, Karl Greenberg - Sunday, October 5, 2014
Chrysler Group has made it a strategic point to try to p ...
- Bose Bans Beats From The NFL Field
MoBlog, Steve Smith - Monday, October 6, 2014
The NFL may have some trouble figuring out how to address domest ...
- Marketers' Challenge: How To Slay The Marketing SERPENT
Online Spin, Maarten Albarda - Monday, October 6, 2014
I was in Athens, Greece last week. I am not telling y ...
- Redbox Instant Will Instantly Disappear This Week
Around the Net in Video, P.J. Bednarski - Sunday, October 5, 2014
Verizon and Outerwall, Inc., joint partners since 2012 in Redbox Instant's effo ...
- Exponential Reveals The Real Millennial
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 3, 2014
Bryan Melmed, VP of insights services at Exponential, speaking at Advertising Wee ...