- Dentsu's 360i Named Digital AOR For Barilla USA
MAD, Steve McClellan - Friday, November 28, 2014
The agency will oversee the brand's digital and social marketing, including strateg ...
- Omnicom Takes Full Control Of Critical Mass
MAD, Steve McClellan - Wednesday, November 26, 2014
The New York-based holding company acquired 50% of the Calgary-headquartered agency ...
- Not So Sharp: How Online Razor Companies Dropped the Ball
MAD, Shane Atchison - Wednesday, November 26, 2014
I was thrilled this summer when a whole new category of raz ...
- Taylor Swiftly Leaves Her Mark On YouTube
Around the Net in Video, P.J. Bednarski - Wednesday, November 26, 2014
Earlier in November, Taylor Swift removed her songs from Spotify, and since th ...
- The Ultimate Accountability For Marketing Is Sales
Online Spin, Cory Treffiletti - Wednesday, November 26, 2014
For a very long time, marketers developed strategies to achieve marketing objectiv ...
- Twitter Invites Advertisers To Create Offers
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, November 25, 2014
Expanding its ecommerce efforts, Twitter is inviting advertisers to create credit-card-connected promotion ...
- Publicis Groupe's Level Studios Names Dan Connolly CEO
MAD, Larissa Faw - Thursday, November 20, 2014
Connolly will oversee all business units across the agency's U.S. and Europe ...
- Michael Roth: If It Were Up to Martin Sorrell, There Would be One Holding Company
Mediapsssst, Richard Whitman - Wednesday, November 19, 2014
So Dentsu would like to make it known that it's not looki ...
- Mindshare, Possible Form New Content Venture
MAD, Steve McClellan - Tuesday, November 18, 2014
It's called Content+ and it will develop content for the real-time marketi ...
- Rosetta Builds Executive, Operating Teams
MAD, Larissa Faw - Tuesday, November 18, 2014
Eric Healy, Rosetta's newly minted CEO, is quickly reshaping his senior staf ...
- Marketing To Become More Personalized, Authentic
Marketing Daily, Aaron Baar - Tuesday, November 18, 2014
Brands will have to become more personal and more authentic in 201 ...
- Retail Holiday Kickoff: Will Orange Become Shoppers' New Black?
Marketing: CPG, Julie Quick - Wednesday, November 19, 2014
For decades, these post-Thanksgiving deals and hyped promotions have served as t ...
- Facebook Launches App Devoted To Groups
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, November 18, 2014
Continuing to break out its services into distinct mobile applications, Facebook ...
- Soci Raises $1.5M, Monies To Expand SaaS Offers
Social Media & Marketing Daily, Gavin O'Malley - Monday, November 17, 2014
Social discovery and "scoring" engine Soci just raised $1.5 million in Seri ...
- U.S. Army To Conduct Review Of Its $1 Billion Ad-Marketing Assignment
MAD, Steve McClellan - Friday, November 14, 2014
McCann is the incumbent and is being invited to defend. The Ar ...
- Ad Networks Are Flying Blind
Mobile Marketing Daily, Trevor Cornwell - Monday, November 17, 2014
Mobile marketers need a behavioral index for mobile apps. Behavior encompasses t ...
- Tom Noble Moves From BMW Australia To Oversee Mini U.S.A. Marketing .
Raw, Karl Greenberg - Saturday, November 15, 2014
Mini U.S.A. has tapped Tom Noble, a marketer at BMW Australia, ...
- GSD&M Leads Movember Agency Challenge With Crazy Spanish Telenovela
Mediapsssst, Richard Whitman - Wednesday, November 12, 2014
Doing its part for Movember, GSD&M -- along with its MoPack Movemb ...
- ABCs Of The Retailer's Q4 Customer Journey: Coffee Is For Closers
Online Spin, Cory Treffiletti - Wednesday, November 12, 2014
There are two movies I, and probably most people around my ag ...
- Consumer Trends Driving Holiday Purchases
Research Brief, Jack Loechner - Tuesday, November 11, 2014
Discussing differences between three of the major social advertising platforms, Heike You ...
- What Do You Mean, 'Email Marketers Need Not Apply'?
Email Insider, Kara Trivunovic - Monday, November 10, 2014
It seems as if the marketing world has a new slogan. On ...
- Predictions For The Future Of Beacons
Mobile Marketing Daily, Donnovan Andrews - Friday, November 7, 2014
The beacon has the ability to be to the physical world wh ...
- Marketers Still View Mobile As Campaign, Not Strategy, CMO Council Says
Mobile Marketing Daily, Laurie Sullivan - Thursday, November 6, 2014
Marketers are far from being prepared when it comes to mobile campai ...
- Buttoned Down Punk
Real MAD, Stan Mack - Monday, November 3, 2014
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