- U.S. Publisher Coalitions Get Scale With Their Titles
Mobile Marketing Daily, - Friday, May 29, 2015
Multi-title publishers and media companies have heavily invested to stay ahead ...
- Email As Discovery Tool? Try It, You'll Like It!
Email Insider Europe, Loren McDonald - Thursday, May 21, 2015
A successful shopping experience isn't just one where you find exactly wh ...
- This Consultant Argues CMOs, Not CFOs and COOs Should Rise to the Office of CEO
Mediapsssst, Richard Whitman - Thursday, May 21, 2015
He says if only Marketing could do its job perfectly, it wou ...
- Making Good Mobile Investments
Mobile Marketing Daily, Emily Del Greco - Friday, May 22, 2015
In examining mobile advertising leaders, there are a few commonalities among th ...
- WPP Launches ESP, A New Sports Rights Agency
MAD, Steve McClellan - Monday, May 18, 2015
ESP will work with sports teams, leagues, federations and other sports entiti ...
- 6 Strategies To Drive High Quality Installs
Mobile Marketing Daily, Shannon Jessup - Friday, May 15, 2015
Most app developers today have shifted their focus to quality over quantit ...
- Percolate Raises $40M, Expands Workforce, Global Reach
Social Media & Marketing Daily, Gavin O'Malley - Thursday, May 14, 2015
Social marketing firm Percolate has secured another $40 million in Series ...
- Dentsu Agrees To Buy One-Third Stake In Sports Agency Athletes First
MAD, Steve McClellan - Wednesday, May 13, 2015
The Tokyo-based holding company agreed to pay $16.5 million for the sta ...
- Rosetta Hires Jon Winsell As New SVP of Strategy
MAD, Larissa Faw - Wednesday, May 13, 2015
The new position underscores the agency's focus on strategic planning. Rosetta ...
- Magnetic, TripleLift Partner For Intent-Based Native Ads
MediaDailyNews, Erik Sass - Tuesday, May 12, 2015
Advertising retargeting firm Magnetic, which draws on browser and search histories ...
- How Marketers Can Adjust To Google's Mobile Algorithm
Mobile Marketing Daily, Krista LaRiviere - Wednesday, May 13, 2015
Whether you'll be affected significantly or just a little over the ne ...
- IAB Launches Data Program To Aid Digital, Marketing Execs
MediaDailyNews, Gavin O'Malley - Monday, May 11, 2015
From social engagement to geo-tracking, the Interactive Advertising Bureau is offering ...
- Screw Content Marketing. This Agency Says It's All About Contest Marketing
Mediapsssst, Richard Whitman - Thursday, May 7, 2015
Contest Marketing? Yeah, apparently, it's a thing. I'm not surprised, of cours ...
- Marketing On Demand
Mobile Insider, Melinda Krueger - Thursday, May 7, 2015
Our biggest challenge as marketers is scaling our programs for the unengage ...
- Twitter Puts CFO In Charge Of Marketing
Around the Net In Social Media & Marketing, Gavin O'Malley - Wednesday, May 6, 2015
At least for the moment, Twitter has reportedly put its marketing departme ...
- Reddit Adding Original Video Unit
Around the Net in Video, Gavin O'Malley - Wednesday, May 6, 2015
Expanding its original content efforts, Reddit is launching a video division. Monetizati ...
- Eddie Bauer Taps Former Y&R, Leo Burnett, Saatchi Exec As Creative Director
Mediapsssst, Richard Whitman - Sunday, May 3, 2015
The Bellevue, Washington-based clothier Eddie Bauer has hired Jose Cabaco as i ...