- Caitlyn Jenner Will Re-Wire Us All, Just Not Overnight
MediaDailyNews, Kirk Olson, Sheri Roder - Friday, June 26, 2015
Olympic gold-medal winner formerly known as Bruce Jenner made waves on Vani ...
- Team One Promotes Julie Michael To President
MAD, Steve McClellan - Wednesday, June 24, 2015
Michael, who currently serves as executive director, account management overseeing the agency ...
- Local Market Insights Hold Valuable Keys To Develop Better Ad Spend Return
MediaDailyNews, Maribeth Papuga - Thursday, June 25, 2015
We need to help national marketers be smarter about their local investme ...
- WPP, Interscope Artist Form Music-Marketing Alliance
MAD, Steve McClellan - Tuesday, June 23, 2015
The venture is called KidinaKORNERCreate and will focus on integrating music a ...
- Three Critical Marketing Tasks Made Better With Data
Search & Performance Marketing Daily, Victoria Godfrey - Tuesday, June 23, 2015
When marketers talk about the art of what they do, the pictu ...
- How Retail Content Can Meet Mobile Demand
Mobile Marketing Daily, Jim Yu - Monday, June 22, 2015
A massive opportunity exists for mobile retailers to engage customers and dri ...
- Mark Penn Forms Ad-Marketing Investment Firm
MAD, Steve McClellan - Wednesday, June 17, 2015
Penn's new company, Stagwell Group, has closed on $250 million in investme ...
- Salesforce Steps Into Ad Tech Via 5 Partnerships
Real-Time Daily, Tyler Loechner - Wednesday, June 17, 2015
Salesforce is using the weight of Big Data to expand into t ...
- Running In Circles with Your Marketing? You Should Be
Metrics Insider, Anto Chittilappilly - Tuesday, June 16, 2015
While most people try to avoid running in circles, marketers are alwa ...
- How Our Brains Process Price Information
Online Spin, Gord Hotchkiss - Tuesday, June 16, 2015
We have a complex psychological relationship with pricing. A new brain scanni ...
- Relativity Media Trying To Reshape Itself As A Digital Player?
Around the Net in Video, P.J. Bednarski - Friday, June 12, 2015
With $300 million in debt, it appears Relativity Studios thinks it c ...
- Sprinklr Names Butta CMO
Social Media & Marketing Daily, Gavin O'Malley - Thursday, June 11, 2015
Sprinklr has a new CMO in Thomas Butta, and, you should kno ...
- RTO+P Hires Hilary Craven As CMO
MAD, Larissa Faw - Wednesday, June 10, 2015
Craven was previously with 72andSunny,part of MDC Partners, where she headed t ...
- MCNs Breaking Through For Entertainment Marketers
Marketing: Entertainment, Irfon Watkins - Wednesday, June 10, 2015
MCNs have emerged as an incredibly important conduit for entertainment brands ...
- Apple Music Takes The Stage Aiming To 'Reinvent Radio'
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 9, 2015
Reactions to Apple's announcement at its Worldwide Developer's Conference Monday that ...
- Honda's Going Large For HR-V, And For Civic Tour, And For Honda Stage
Marketing: Automotive, Karl Greenberg - Tuesday, June 9, 2015
Honda is firing on all pistons this summer. New campaigns, new experienti ...
- Mobile Video Brings Viewers Back To TV
MediaDailyNews, Wayne Friedman - Monday, June 8, 2015
Mobile video increasingly isn't just about short-form videos. A new IAB glob ...
- WPP's Smollan Group, Advantage Sales & Marketing Form Global Retail Partnership
MAD, Steve McClellan - Friday, June 12, 2015
Under the terms of the partnership, Advantage will make an investment ...
- Snaps Unveils CMS For Branded Emoji Campaigns
Mobile Marketing Daily, Erik Sass - Friday, June 5, 2015
Snaps, which helps marketers engage with consumers' social worlds with branded emoji ...
- You'll Never Guess Social Media Marketers' Top Complaint
The Social Graf, Erik Sass - Monday, June 8, 2015
Actually, you probably will. Here we are, a good ten years ...
- This Social Network (Do We Need Another?) Is Designed For Marketers And Advertisers
Mediapsssst, Richard Whitman - Thursday, June 4, 2015
Have you heard of Shocase? It's a relatively new social network design ...
- The Top 3 Mistakes Marketers Make When Going Mobile
Mobile Marketing Daily, Brett Kohn - Friday, June 5, 2015
With brands looking to reach consumers where they live-increasingly on their phones-markete ...
- Some Airlines Are Encouraging Video Streaming
Around the Net in Video, P.J. Bednarski - Thursday, June 4, 2015
Without much notice, some airlines, including Delta, Alaska Airlines, United and Southwe ...
- The "If & Then" Algorithm In Marketing
MAD, Doug Ryan - Tuesday, June 2, 2015
The most dramatic advances in human development over the past century c ...
- Discovering The 'Me' Generation
Email Insider, David Baker - Monday, June 1, 2015
Consumers are becoming more and more comfortable sharing information in exchange f ...