- WPP's Millward Brown To Acquire Analytics Quotient
MAD, Steve McClellan - Monday, February 29, 2016
Marketing analytics firm AQ has offices in Walmart-based Bentonville, Ark., Norwalk, C ...
- Groups Supporting Ted Cruz Spend $2.4 Million In 8 States
Around the Net In Marketing Politics, Philip Rosenstein - Monday, February 29, 2016
Gearing up for an active March 1 (Super Tuesday), groups supporting Se ...
- And Somewhere Men Are Laughing, And Somewhere Children Shout
Garfield at Large, Bob Garfield - Monday, February 29, 2016
The saga begins with a four-page spread in the catalogue featuring ...
- Can Smartphones Swing The Primaries?
Marketing: Politics, Ran Ben-Yair - Monday, February 29, 2016
Around the country, digital consultants are now threading mobile-first strategies into candidate ...
- Bernie Sanders Action Figure In High Demand
Around the Net In Marketing Politics, Philip Rosenstein - Friday, February 26, 2016
The Brooklyn design firm FCTRY developed a Sen. Bernie Sanders action-figure prototyp ...
- Hillary Clinton Campaigns Heavily In South Carolina, Looks For A Sanders Rout
Around the Net In Marketing Politics, Philip Rosenstein - Friday, February 26, 2016
Despite a strong lead and expected win in South Carolina tomorrow, Hilla ...
- Ad Vets Launch BrandStar Agency And Content Marketing Firm
MAD, Larissa Faw - Wednesday, February 24, 2016
The founders are Mark Alfieri and Pat Patregnani and their new female-focus ...
- TV Vies To Remain Top Influencer In Politics
Red, White & Blog, Philip Rosenstein - Thursday, February 25, 2016
Television has retained center stage status in political advertising amid a rapid ...
- Trump Says He Wants To Punch Protester At Rally
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, February 24, 2016
In further evidence that Donald Trump is changing the rules of t ...
- Jon Lee Joins Atomized As CTO
MAD, Larissa Faw - Tuesday, February 23, 2016
Atomized has named Jon Lee as its first full-time Chief Technology Offic ...
- This Oscar Season, Think Beyond The Red Carpet
MediaDailyNews, Richard Hall - Wednesday, February 24, 2016
The Oscars awards show is a perfect example of a bigger tre ...
- What Are The Top Spotify Songs For Republicans, Democrats and Independents?
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, February 23, 2016
With over 7 million Spotify account holders who also appear on vot ...
- Cruz, Trump Have The Strongest Cash Reserves Ahead Of Super Tuesday
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, February 23, 2016
Over the past seven months of the GOP primary, about $220 milli ...
- Pepsi's New 'Blue Card' Soccer Ad Debuts Online
Around the Net in Video, P.J. Bednarski - Tuesday, February 23, 2016
Pepsi launched a global TV ad as it completes its first ye ...
- SITO Mobile Aids Political Marketers Targeting Millennials, Minorities
Mobile Marketing Daily, Ben Frederick - Monday, February 22, 2016
SITO Mobile announced the launch today of a new product for politic ...
- Email Subject Line: Donate Please!
Red, White & Blog, Philip Rosenstein - Tuesday, February 23, 2016
The well-covered developments in big data, targeting and cross-platform marketing have great ...
- Pro-Cruz Robocall In S.C. Attacks Trump For Speaking Against Confederate Flag
Around the Net In Marketing Politics, Philip Rosenstein - Monday, February 22, 2016
In the days leading up to the South Carolina GOP primary, ...
- Despite Suspending His Campaign, Jeb's Super PAC Still Attacking Rubio On TV
Around the Net In Marketing Politics, Philip Rosenstein - Monday, February 22, 2016
Jeb Bush’s super PAC, Right to Rise USA, continued to air anti-Rub ...
- Bloglovin' Expands With Acquisition Of Sverve
MAD, Steve McClellan - Friday, February 19, 2016
Bloglovin' said the deal would expand its native advertising offerings for bran ...
- Clinton, Sanders Airing Most TV Ads Since January
Around the Net In Marketing Politics, Philip Rosenstein - Friday, February 19, 2016
Sen. Bernie Sanders and former Sec. of State Hillary Clinton have air ...
- Can Marketing Tech Really Track The Entire Customer Journey?
Around the Net in Real-Time, Tobi Elkin - Friday, February 19, 2016
CIO asks this question as marketing has shifted from a primary foc ...
- MMGY Global Gets Cash Infusion To Fuel Expansion
MAD, Larissa Faw - Thursday, February 18, 2016
The investments will enable a business plan that more than doubles t ...
- Walton Isaacson Execs Named 'Black Enterprise' Top Women in Advertising And Marketing
Mediapsssst, Richard Whitman - Thursday, February 18, 2016
Billed as "The Planet's Most Interesting Agency,” Walton Isaacson is home to thr ...
- Viacom Starts Viewprint, Data Analysis For Custom-Marketing Campaigns
MediaDailyNews, Wayne Friedman - Wednesday, February 17, 2016
Viewprint tracks consumers' digital behavior across social, linear and digital platforms. The ...
- 4 Trends Marketers Should Watch At Mobile World Congress
Mobile Marketing Daily, Matt Asay - Thursday, February 18, 2016
As much limelight as device makers and telecoms get at Mobile Wor ...
- Swrve Releases Product For Faster Marketing Messages
Mobile Marketing Daily, Ben Frederick - Wednesday, February 17, 2016
Swrve's new function will allow marketers to pre-define audience segments and se ...
- Campaigns Utilize Targeted Data In New Ways To Reach Key Voters
Red, White & Blog, Philip Rosenstein - Thursday, February 18, 2016
With around $1 billion expected to be spent on digital advertising ...
- TV Ads Most Influential Among All Age Groups
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, February 17, 2016
A survey conducted last month shows that political TV ads remain t ...
- A Debate-Less Week Is Packed With TV Events
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, February 17, 2016
With the GOP primary in South Carolina on Feb. 20 and t ...
- Why Political Candidates Should Start Thinking Like Content Marketers
Marketing: Politics, Andrew Stark - Wednesday, February 17, 2016
Campaigns today can look a lot like modern businesses, leveraging the late ...